Some Useful Facebook Ads Terminology

When reading about Facebook ads, it can sometimes feel like reading another language. This is a form of PPC Ads and thats a huge subject when it comes to online marketing. Over time, countless acronyms and jargon terms have emerged and this can make it all a little hard to keep track of. But read on and youll discover a handy guide to all of the most common terms and hopefully this will make it a little easier for you to navigate other articles in future.
PPC
To begin with, what is PPC, Simply, this is Pay Per Click and means that youre only paying once an advert gets clicked. If your ad is ignored, then you dont pay a penny.
CPC
CPC stands for Cost Per Click. The term can be used interchangeably with PPC, or it can be used to describe the actual amount that youre paying for each individual click.
CPM
While Cost Per Click tells you how much you pay for each click, CPM tells you how much you are paying for your ads to get seen. Specifically, this means Cost Per Impression but actually refers to the amount for every 1,000 impressions. You can choose to pay on a CPM basis rather than CPC on Facebook but it can also be a useful metric that shows the average amount youre paying for your ads taking into account impressions and CTR.
Impressions
An impression is whenever your ad is shown on a page.
CTR
CTR is click through rate and tells you how often your ads are getting clicked. Often, the higher your CTR the better but only if those clicks are later leading to sales!
CPA
CPA is another method for pricing ads. This means Cost Per Action, which in turn means that youre only paying each time someone takes a kind of action on your site.
Action
An action can be anything from buying a product, to liking a Facebook page, to signing up for a mailing list. A Call to Action is a button that encourages said action.
Remarketing
Remarketing is a type of marketing where youre targeting people who have previously been to your website.
Targeting
Targeting means that youre approaching particular demographics for your ads and trying to avoid people who might be unlikely to buy from you.
Maximum Bid
This is the most you are willing to pay for each click on an advert.