Sales Funnel Basics: Lesson 5

Sales Funnel Basics: Lesson 5

We have come to the final lesson in the Sales Funnel Basics Crash Course. I sure hope you have enjoyed your lessons and learned a lot about setting up your own profitable cash funnels. In this last lesson we are going to talk about one of the most important parts of a good funnel system and that is getting traffic.

 

It’s important to realize that there is no free traffic. You’re either paying for traffic with your time or with your money. And the sooner you can pay for it with your money, the better, because then you can begin growing your business at a much faster pace.

 

Regardless of whether you’re paying by time or by money, there are smart ways and not so smart ways of getting traffic. Initially, it can be very frustrating to try to create traffic streams yourself. For example, starting a blog and trying to get people to the blog so you can get them to your squeeze page is hard work and takes time. It’s worth the investment, but realize it probably won’t pay off for six months or more.

That’s why when you’re first starting out, you want to find traffic streams that are already in place and tap into those.

 

If you’re buying traffic, spend the money it takes to get good traffic. Cheap traffic is no bargain when it doesn’t convert. Typically, the less you pay for traffic, the lower the quality, but there can be exceptions. Facebook, for example, can be a source of very reasonably priced traffic that converts really well.

 

For free traffic, Social Media is your #1 venue. Post often and everywhere. Post great content and be helpful. Find fan pages and become a member, then send that traffic to your opt-in page.

 

If you can, partner up with other people who have lists and work out deals. Offer to pay them to put a banner on their site or to recommend you to their readers. Guest blog, and at the end of your posts offer readers you free gift.

 

Do ad swaps with other list owners and website owners. Offer to pay a flat rate to large list owners if they’ll offer your free gift to their subscribers. This works especially well in any niche other than the IM niche, since large list owners in other niches aren’t approached with these kinds of offers all that often.

 

The scope of traffic possibilities is much larger than we have room to cover here, so do some research and find the 2-4 methods that resonate with you and your offer.

 

And keep in mind, once you have your funnel set up, you can devote nearly all of your time to getting traffic because everything else runs on automatic. This means once you can afford to BUY your traffic, this will become practically a hands off business, and you can invest your time setting up a second and a third funnel, and so forth.

 

– Emailing Your List

 

You will of course be programming all of your emails into an autoresponder so that the entire process is totally hands off for you. Once a person joins your list, they begin receiving the emails in your autoresponder at the intervals you’ve set up.

 

In your first email be sure to include the free gift. You might also write a short note thanking them for subscribing. Don’t make it too formal – let some of your personality start to shine through right from the beginning.

 

Ask questions – “What do you need help with?” “What’s your view on ___” Write emails like you’re writing to a friend; short, sweet, personable, to the point, etc.

 

When you send a promotional email, send a second email the next day asking if they got the email. This is an effective way to double the response on your initial email without promoting twice.

 

When you promote a product, promote it multiple days because this shows that you really believe in the product and aren’t just trying to make a fast cash. Plus, promoting the same product multiple days wears down the sales resistance of your subscribers. Those who are sitting on the fence are much more likely to jump off the fence when they’re reminded multiple times to do so. And if you’re offering a special, limited time discount, it’s even more effective.

 

Send strictly content emails before a promotion. For example, if you know you’re going to sell a program in 3 days that solves a specific problem, talk about the problem beforehand. This gets them thinking they want a solution. Then in the next day or two when you offer it to them they will all warmed up and ready to buy.

 

Do your best not barrage your list with constant offers. Give them good content, too. Sometimes providing good content is as easy as recommending a video that fits right in with your topic. It’s not hard. The secret is to find out what works, put that in your autoresponder and let the system do the work for you.

 

As we close this final lesson I would like to thank you again for joining me for this short course. I sincerely hope that you have learned a lot about how to set up your own profitable cash funnels and even though your lessons have come to an end you can still

feel free to contact me if you have any questions. I’ll be glad to help!

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