Sales Funnel Basics: Lesson 4

Sales Funnel Basics: Lesson 4

We’re winding down to the end of this short course. But we still need to go over a few things so today we are going to jump right in and talk about your enticing offer and tweaking your funnel for better results.

 

This has to provide real value to the subscriber. It might relieve a pain, solve a problem, satisfy a burning curiosity, help them to accomplish a goal, etc., but whatever it is, it’s got to be something people WANT. If it’s so good people would PAY for it then you’ve likely got a winner.

 

Don’t confuse your prospect at this point. If your free gift has 100 different benefits for the subscriber, your offer will be diluted. Instead, focus on the ONE BIG benefit this free gift is going to give them.

 

– Thank you page

This is where you make a special offer that they will see only once. It’s a super limited time, one time only, get it now or lose it forever kind of deal. The value should be through the roof and it’s got to be worth far, far more than the asking price. As an example, this is a great place to offer a bestselling $97 product for $9.99.

 

An alternative is to offer a $1 trial into a hot membership. If you can also offer a lower monthly rate on a high priced membership, or if the membership is in the $7-$20 a month category, you should do great.

 

Remember, you want to promote something on the Thank You Page because this is where you want to break even. That is, if you’re buying advertising, you want the profits from your Thank You Page to PAY for your advertising, so everything else you make in your funnels is pure profit.

 

– Split testing

 

Split test your Squeeze Page and your Thank You Page. Split test the offers, the headlines, the text, etc. Test everything and don’t just test small – test big, too. Try an entirely different headline, and entirely different offer, etc. Test small as well. Test different colors, different calls to actions and so forth.

 

The more people you have opting in and the more people you have buying from your Thank You Page, the more money you will make and the more money you can invest in advertising.

 

– Products to Promote

 

Obviously you only want to promote high quality, evergreen products that will help your customers. Choose products that solve problems or give how-to instruction. And if possible, promote products with recurring payments because these will pay you month after month.

 

Your funnel is no place to promote flash-in-the-pan products because you want products that are available for months and even years to come. This way you don’t have to continually update your autoresponder copy to replace products that are no longer valid.

 

– Creating and sourcing content

 

Make sure that all of your content is directly related to the reason why they signed up in the first place. Share tips that will help them solve their problem or help them move their passion forward. The more helpful you are with your information, the longer they’ll read your emails and buy your products.

 

Sourcing content is simply finding content online that’s terrific and sharing it with your readers. Remember to give credit for the content. And write your own thoughts and intro for the content.

 

Of course you don’t only want to use sourced content, you also want to create your own. You can do this by writing it yourself, by hiring someone to write it or by purchasing the rights to content.

 

Just make sure that everything you share with your readers provides immense value and helps them to reach their goals, and they will stay subscribed.

 

I hope today’s lesson was helpful to you. Don’t forget to keep an eye out for my next email. There will be some great stuff in the┬álast lesson.

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