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Search Marketing Keywords – Get Ahead Of The Game

November 14, 2017 Comments Off on Search Marketing Keywords – Get Ahead Of The Game By Admin

One of the many advantages to starting a business online is the vast array of options you have to bring all the customers you need to your website, one of the best is search marketing keywords. Using this method will help your site show up in the top 10 or 20 (the first or second page) of search results for your chosen keyword phrases. The best part, It’s all free.

Many new online marketers will make a very fatal error, they think that as long as they are getting a lot of traffic to their site than they will make money. The thing they overlook is the quality of the traffic. For example, if you are selling books about birds you don’t want people who couldn’t care less about birds visiting your website. If they don’t have an interest in birds they aren’t going to buy your product, period. It doesn’t matter how great your product is, or how great your website is or all the pretty pictures you have on your site…if they don’t care about birds they aren’t going to buy your product.

So, not all traffic is good traffic. By using the proper search marketing keywords strategy you can target your traffic so only those people who are actively looking for information on birds will click on your link and see your site. If you have a keyword like: “bird watching books for sale” and you use that in your website articles, as well as some article marketing efforts, you can be sure that the visitors you get to your site are highly interested not only in birds but also in buying a book about birds. The odds of you making a sale have just gone up significantly!

By targeting the right keywords you can target the right customers. Simply by doing some keyword research and finding very specific keywords that have a lot of high monthly searches with low competition and then incorporating those keywords into your blog posts and articles, you will be focusing your marketing efforts on those people who are truly interested in buying your product or services as opposed to those that have absolutely no interest at all.

If you want to get a little more in depth you can also include keywords in the tags of your website to help the search engines find you and give you a higher ranking. This isn’t hard to do especially if you’re using a blog format for your website. Just ask around any internet marketing forum and you can find someone who can walk you through the process (it’s not hard but I don’t really have enough room in this article to explain the concept).

Instead of trying to reinvent the wheel, learn all you can about the way the search engines work and find the best way to work within that system so you can get a ton of highly targeted traffic. The first thing you’ll need to do is to identify search marketing keywords that have a high number of monthly searches and then integrate those words into your online posts, articles, and website structure.

Search Engine Ranking Tool

November 13, 2017 Comments Off on Search Engine Ranking Tool By Admin

The Search Engine Ranking Tool

If you are going to succeed in your online marketing, you’ll need a search engine ranking tool, or more than one. While a simple and appealing website is a good place to start, it won’t bring in any traffic for you unless you are optimizing it well in terms of content, keywords, and backlinks pointing from another website to yours. Any tool that can help you figure out your keywords, where and how often to place them in your site, or where and how to get backlinks, would be useful. Luckily there are many of them out there. The features and goals of each vary greatly as do the prices. Some of these tools are completely free or offer a free trial. Some charge a monthly membership. And others require a one-time payment.

The first search engine ranking tool that you need is one that deals with keyword research. If you’ve been involved in marketing your website for any time at all, you know that you need to write your content to revolve around certain keywords. Keywords are the terms that people are typing in on the Internet to find what you are selling. If you can use these exact same keywords in your website, you are starting off on the right foot. It is extremely easy to find the keywords that people are typing in — and it’s absolutely free. Just go to the Google Adwords Keyword Research Tool and type in a general term for your business to see what comes up. Other keyword research tools include Wordze, Keyword Discovery, and Wordtracker.

You’ll also want a tool that deals with web analytics. Basically, these types of tools give you data so that you can decide which keywords are working for you and which ones aren’t. Just some of these types of tools are Google Analytics, Google Website Optimizer, Microsoft Adcenter Analytics, Piwik, and Site Meter.

Next we get into the SEO software packages that you can put to use on your website. There are too many of these currently available to mention all of them. But some of the most popular include SEOElite, IBP Promoter, Web CEO, Total optimizer Pro, Weblink SEO, Solo SEO, SEO Studio, SEO Toolkit, and SEO Administrator. These software packages can help you put all of the SEO details together so that they flow and interact in a way that moves your sight up in ranking. Many of these tools also provide training about link-building strategies and other SEO aspects.

The last sort of search engine ranking tool falls under the miscellaneous category and includes things such as toolbars and browser extensions. Bookmarking tools might also fall under this category. SEO toolbars make finding information and analyzing it very easy. Just click the button and you are provided with the type of SEO information that you are looking for.

Search Engine Ppc

November 12, 2017 Comments Off on Search Engine Ppc By Admin

ToP Search Engine PPC Platforms

The most popular search engine PPC program is Google AdWords which reaches over 10 billion web pages and 100 different language versions. The benefits of using Google are its inexpensive start-up cost ($5 dollars) and the amount of traffic you will get which is far more than that of any of the other search engines. Google also provides you with its Google Analytics program which helps you with which keywords you should be targeting in your PPC ads, a website optimizer, which allows you to test different variations of your web pages to see which convert better, and step-by-step tutorials that take you through the whole process of setting up a Google Adwords campaign. Most experts agree that it is a good idea to start out with Google Adwords because of the low start-up fee and the heavy traffic. Although it is expensive for competitive terms, you can still get away with not bidding too much on the less competitive longer-tailed keywords.

The Yahoo Search Marketing search engine PPC platform started out named as GoTo, then changed to Overture, and finally ended up as what we know it today: Yahoo Search Marketing. Yahoo charges a $30.00 start-up fee but then offers you 25 dollars of free ads. Yahoo focuses on sponsored Search and reaches over 80% of active Internet users. You can also reach your market through online publishers, newsletters and emails. So, instead of your ad appearing only in search rankings it will also show up next to content like articles and product reviews that are related to your business. You can also reach a local audience by targeting ads specifically for your geographical area. Yahoo also offers certain upgrades like the Search Optimizer which can automatically manage your keyword bids, and the Marketing Console which tracks how effective your online campaigns are. Each of these are available for a monthly fee. Free tools include the Keyword Selector Tool and the View Bids Tool, as well as a PPC ROI calculator and CPM ROI Calculator.

Microsoft adCenter (Bing) is relatively new in the big names of search engine PPC but is very popular since it offers a large range of features, costs only $5 to sign up, and is targeted towards a buying market where the competition is not as high as Google and Yahoo, and so the amount you pay per click is lower. You can take advantage of the keyword research tool which gives you the past month’s searches for your keyword, other relevant keywords, and the present month’s traffic for those keywords. The tool also shows trends for each keyword.

It is generally recommended that, if you are new to PPC, you start with just one search engine (preferably Google Adwords), learn how that works, and then move on to others if you feel that it might be worth a try.

Search Engine Optimization Training

November 11, 2017 Comments Off on Search Engine Optimization Training By Admin

Search Engine Optimization Training

Search Engine Optimization training (SEO training) is necessary if you are new to the worldwide web and want your website to be successful. There are several SEO training courses that you can take advantage of. Here are just a few of them:

Seobook.com, run by Arin Wall, is the largest online SEO training course available and you can attend this course without even leaving your home. The training program provides hundreds of articles and videos, advanced SEO tools, and practical tips to help you market your website, obtain the best search engine rankings, get better website monetization, and improve conversion rates, among other things. SEObook.com works for one-man-show websites as well as large corporations and the material is presented so that you can just go along at your own pace.

Excel-Your-Business.com offers training that focuses on the best way to optimize your landing pages, offline and online web analytics, link-building and ROI (return-on-investment) conversion. It extensively covers both national and even very local search engine marketing strategies and the seminars offered are geared to help usiness owners and executives that are just learning or who have fallen behind on what is necessary in SEO (Search Engine Optimization) and SEM (Search Engine Marketing) terms. Jason Lavin conducts these seminars follows through with step-by-step examples to emphasize the main points.

WebiMax is renowned worldwide for being one of the most reputable online marketing firms. The company has been on MSNBC, The Wall Street Journal, Entrepreneur Magazine, Inc. magazine and other reputable media outlets. Located in New Jersey, this company boasts more than 45 full time employees who adhere to the full-service approach to web-based marketing. The company works with large corporations as well as new start-ups and grants the same importance to each. Ken Wisnefski leads this search engine optimization training, using the experience and knowledge that he has acquired in his more than 10 years of successful internet marketing. Another unique advantage of WebiMax is that it does not require you to sign any long-term contracts. Rather, you can take advantage of the training on a monthly basis. All new customers get a free marketing analysis to help you decide it WebiMax is the right training for you.

4MoreHits focuses on improving your website’s structure, content and reputability in its Search Engine Optimization training. All employees are SEO experts, with over 10 years experience in Search Engine Marketing as well as Automotive SEO. Their focus is on how to use relevant keywords through extensive keyword analysis. Keywords are the key and all other efforts will be wasted if you do not get this crucial step right. The 4MoreHits team, in addition to Search Engine Optimization training offered, makes sure that your website is set up correctly and eliminates and bad links, missing meta-tags, and other small details that can bring your website up to the top of search engine ranking.

Search Engine Marketing Company

November 10, 2017 Comments Off on Search Engine Marketing Company By Admin

What to Look for in a Search Engine Marketing Company

A Search Engine Marketing company or SEM company is one that can help you promote your website by increasing their popularity with the search engines. In order to do well in your business nowadays, you need to have an online presence–and not just any online presence. You must have a strong online presence. The reality is that most consumers are searching online for the products and services that our businesses offer. They are not looking in newspapers, or in the yellow pages, or at the advertisements on the street. They are looking online. And if you want to survive, you need to come up when they search for the products or services that you sell.

A Search Engine Marketing company can help you with this. Search Engine Marketing (SEM) is what we use to get customers to our site when they do a search in their search engine (like Google, Yahoo, or Bing). It is what will get your site to come up instead of your competitors’ sites, for example. In general, it involves using both paid search engine listings and submitting your website to the various search engines and directories. The main goal of SEM is to increase your reputation and brand awareness. This not only increases the amount of visitors to your site, but also the likelihood that the visitors will buy from you.

Those who work with you in SEM will first tell you that there are really no free links. One of the main activities of SEM is building one-way backlinks to your site as this is a powerful way to get your site ranked will with the search engines. While there are ways to get one-way backlinks for free, these do take precious time. And time is money. How much time you spend on your link building should vary according to the profits you will make when you achieve top rankings in the search engines. So ask yourself if your time invested is worth the amount of sales you will generate when you get to the top of the search results. You also want to take other aspects into consideration, such as the demand for the product you are offering your competition — that is a big one. You’ll have a hard time competing as a newcomer if your competitors are spending thousands of dollars each month in link building.

An SEM Search Engine Marketing company can help free up your time and catch you up to the big guys in your market. Or, if you don’t have big spenders on link-building as competitors, then you’ll have more of a chance to shoot up in search engine rankings and sales. Take the time to analyze what you want out of an sEM company and how much you have to spend. Be realistic about your goals and the resources that you have available to you, and make sure you pick a company that allows you to be involved in the sEM process.

Sales And Marketing Articles – Right Time – Right Message

November 9, 2017 Comments Off on Sales And Marketing Articles – Right Time – Right Message By Admin

When it comes to making the most of your online sales and marketing articles it’s really a matter of getting the right message in front of the right people. Sounds simple, doesn’t it, And while it’s not that hard, it will take some trial and error. Don’t expect to hit it out of the park your first try. You might, but it will be almost guaranteed to be a fluke and probably won’t be repeated.

Instead view your marketing as a work in progress. You will want to test various keywords and articles to see which ones perform the best for you. You should be willing to invest several weeks, or months, to find just the right ‘formula’. Once you’ve got it dialed in that’s when the magic happens. Once you know that you’ve got a winning article all you have to do is rewrite it, keeping the focus and the keywords the same but changing it just enough to make it unique, and re-submit it.

Do this with several sets of keywords and you’re going to get all the traffic you will need. And, that traffic will be highly targeted and totally free!

Another thing to remember is that there are hundreds, perhaps thousands, of online article directories that will accept your well written, unique article and publish it. You don’t have to worry about being rejected, you’re not submitting a novel. As long as you follow their terms of service and abide by their rules your article will be published.

There are two schools of thought as to how many articles you should submit. Some say submit as many articles to as many directories as is humanly possible, while others say it’s about quality over quantity. In other words, several well written, keyword optimized articles will give you all the traffic you need so you don’t have to submit hundreds of articles.

Personally, I think an approach that lands somewhere in the middle of these two extremes is best. Submit a lot of articles, about 50, using several keywords spread out over the articles. Submit them to several online article directories.

Another thing to keep in mind to increase the effectiveness of your articles is that they must be on topic. If you’re selling product or services in the dog grooming niche you wouldn’t write an article about bird watching, would you, Believe it or not that is exactly the type of mistake many people make. Keep your articles tightly focused on your niche market and their needs

When you write your resource or authors box make it something compelling. Don’t just say, ‘click here for more information”. Yawn. Instead be intriguing and tease your readers. Pique their curiosity or offer them something free if they click through to your site.

To get the most out of your sales and marketing articles just use common sense. Provide your readers with a well written, informative, keyword optimized article and a strong call to action in your resources box and this is an extremely cost effective method of getting hordes of hungry visitors to your website.

Opt In Emails Will Save Your Butt

November 8, 2017 Comments Off on Opt In Emails Will Save Your Butt By Admin

One of the many advantages to using the internet to grow your business is the high level of automation available. No where is this automation more evident than with the use of emails to contact a large list of customers. In order to keep the email process clear of any accusations of spam you will need to use opt in emails.

When someone agrees to receive emails from you they are ‘opting in’ to your list or newsletter, that way they can’t accuse you of spamming them by sending them unsolicited emails. When they visit your website they will be encouraged to sign up to your list. In order to get them to sign up you can offer them something of value such as a free report, or a multi part mini-course. Whatever your incentive is you have to make sure it’s a good one or your visitors won’t sign up.

Once you’ve got your visitors contact information it’s vitally important for you to carefully follow through. Make sure they receive whatever you promised them and continue to provide them with quality information when you send out your follow up emails.

You can send out follow up emails as often as you like, but remember, that every time they receive an email from you there is a link at the bottom that says ‘un-subscribe’. If your emails are nothing but an obnoxious sales pitch a lot of the people on your list will be hitting the un-subscribe button and you don’t want that. So be careful that you continue to offer them something that they can benefit from and not just a sales pitch.

Of course, the whole point of gathering your website visitors name is to hopefully turn them into a buying customer. It’s estimated that up to 98% of the people who visit your website won’t make a purchase on their first visit… and they won’t ever come back. That’s why using an opt in email list is essential. To monetize your list you have two basic options: you can send out a sales message say for every 5 or so informative emails, or you can add a brief sales message as a post script to each email you send out.

Either of these methods can help you turn your email list into a virtual money machine, if you use them properly. If you use the 1 in 5 method you will be able to include a longer message, and of course, you can combine both methods.

Remember that the people on your list probably get a lot of emails every single day and you want to set yourself apart, you want to show them that the information in your emails will help them and that it’s worth their effort to open and read your emails. If you can accomplish that your emails will be the ones that get opened on a regular basis.

To build trust and rapport with your website visitors use an automated auto responder system and opt in emails. The more of your business that can be automated the more time you’ll have to do other tasks that need to be accomplished, like spend time at the beach!

Online Marketing Articles – 5 Article Tips

November 7, 2017 Comments Off on Online Marketing Articles – 5 Article Tips By Admin

One of the great advantages of doing business online is the multitude of cheap, or free, advertising options. One of the absolute most effective (and most cost effective) is online marketing articles. Using articles to drive traffic to your website is very effective for a lot of reasons.

here are the reasons that article marketing is such a great tool in your online tool box;

1. It’s easy and free. Unlike other forms of online advertising that take a lot of time to learn or you need to test over and over again, article marketing is very simple right out of the gates. And even if you do need to refine your skills a little bit when you first start out, it won’t cost you a dime. You can submit as many articles as you want for free. The tools you need to do your keyword research are free. It’s a totally free method so you won’t be ig if you do make a mistake.

2. You can establish instant credibility. Anyone reading your informative article will view you as an authority and will be more likely to trust you. If you make a recommendation for a product or service they’ll be much more likely to take your recommendation and make a purchase.

3. A well written article that targets the right keyword, can stay in circulation for months or even years. SO basically, you do it once (if you do it right) you can get traffic for a long time to come.

4. If you hate the idea of writing you can hire someone to do it for you. You can hire a writer for as little as $5 to $10 dollars per 500 word article.

5. There are many software products and companies that will help you write and distribute your articles for you. This amount of automation can help you get a lot of articles out in a short amount of time. That amount of automation will allow you more time to take care of the other aspects of your business.

These are just a few of the reasons why you should use article marketing to help build your online business. IT just makes good sense. You will need to make sure to carefully choose the keywords that you use in your articles. You don’t want to just use the keyword that gets the highest search, though it may be tempting, but if you do there will simply be too much competition.

Instead, make sure you pick a keyword phrase that will get good monthly searches but not have too much competition. Generally, you’ll want long tail keywords, keyword phrases that are two or more words in length. These long tail keywords will still do well for you but they won’t have nearly as much competition.

there are many great aways of using the internet to drive traffic to your business, whether your business is online or off. One of the best forms is online marketing article Articles, if done right, are extremely effective and the best par tis that they are free to use. There is very little learning curve involved so you can be up and running in no time at all.

Now You Too Can Be Adwords Experts

November 6, 2017 Comments Off on Now You Too Can Be Adwords Experts By Admin

They may not be famous but there are many Adwords experts making a great deal of money from Google pay-per-click. This form of marketing represents the principle source of income for many an internet marketer, whether they are an expert or not. If you are considering internet marketing for your own business or someone else’s, there is some basic information that you need to know.

It’s non uncommon for new online marketers to fail in their first attempt or attempts to profit from pay-per-click advertising. This is basically because they haven’t done enough research, read any books, or taken any courses on how to do this form of advertising in the most effective way. Setting up a successful campaign takes some learning and quite a bit of time in the beginning. But once you have an optimized campaign, you can step away from it for longer periods of time and let it work for you without you constantly checking it.

Adwords experts will tell you that when you are first setting up your campaign, don’t worry too much about all the details. Worry about getting registered and started first. You can then always come back and change anything necessary. Start out with a very small campaign (just a few Adwords at first) until you learn how to do it right. It doesn’t make any sense to go and do many ads if you aren’t sure exactly what you are doing yet.

In order to be successful with Google Adwords and pay-per-click in general, you must make sure that you understand how important keywords are to your campaigns. You should spend the appropriate amount of time on finding and using the right, targeted and relevant keywords to whatever it is you are promoting. Luckily, it’s very easy to find this information and you can use free tools to do your research. But it does take time to do the research and then create your ads around what you have discovered. Generally when you are just starting out and don’t have much of a budget, you should choose uncompetitive keywords. These are the ones that people do type in but not so often and the reason that you are better off using them is because they cost less. Will it take longer to get clicks, Yes. But if you have little money to spend, you do not want to waste it competing for the competitive keywords that cost too much. Start out small and as you begin making money with your uncompetitive keyword campaigns, you can then invest that into more competitive PPC marketing.

Adwords experts will also tell you that it is crucial to track and split test your ads so that you know what is working and what is not. Don’t go by your instincts of feelings. Let the statistics tell you which ads are performing well. You will need to constantly tweak your ads to get the best possible clicks and conversions. Invest some time and money into an instructional guide or course before you let PPC get the best of you.

Network Marketing Video – Stay In Contact With Your Downlink

November 5, 2017 Comments Off on Network Marketing Video – Stay In Contact With Your Downlink By Admin

One of the biggest problems with building a big downline in a network marketing company is training. Some companies still tell you to make a list of 100 people in your ‘warm’ market. They tell you to include your butcher, baker and candlestick maker. But that’s ineffective at best and a complete waste of time at worst. Instead embrace all the internet has to offer and use network marketing video to find and teach prospects about what your company has to offer.

If your network marketing company has a website that you can use as a recruiting tool than you can make videos to drive traffic to that site. A good site will also have an auto-responder built in. This way you can capture the names and email addresses of those people coming to your site. When they opt in they are giving you permission to send emails to them, so no spam complaints. It’s all very legal and very profitable.

You can then follow up with them and you’ll have a much better chance of illustrating just what your company has to offer, why they should join and what you can do to help them succeed.

Once they’ve signed up to your downline you can use videos to teach them the necessary skills to succeed. You will cut your attrition rate down considerably if you can get your downline making money fast. It doesn’t have to be a lot of money but it needs to be enough so that they believe that it will work for them. Teaching them how to make money using video is a great new tool available to you, use it.

Don’t get too hung up on the idea of making videos. You don’t have to be the next Spielberg to make video marketing work for you. As long as your videos are clear, easy to understand and follow you will get good results.

As a matter of fact, when making your videos stay away from tying to get too fancy or flashy. That can just be confusing and become a turn off. Just use graphics to illustrate what you are talking about on the video.

Make sure that when you talk you talk slowly and clearly. Don’t stammer and stutter, another turn off. Write out an outline before you start so you are sure to cover all the major points and don’t forget anything.

Overcoming the main obstacle of building a big downline in any network marketing business means finding a way to teach your downline how to succeed. Making an informative video is a great way to do that. Make the video once and you can be teaching them with little to no additional effort.

Network marketing is a great idea. You can get rich by leveraging the work of an entire downline. The problem is that you have to build that downline. Fortunately advances online have made that easier too. By using network marketing video to recruit and train your downline you are automating much of the process so you can be off doing something else while your recruits are learning how to succeed too.