The Bare Basics Of Squeeze Pages

Squeeze pages are basically one-page websites that offer you something in exchange for filling in your contact details. The page will also contain (at the very bottom) the business privacy standards and possibly other information like contact details. The squeeze page is designed so that the visitor will be compelled to take a very specific action. So, to be effective it should have a catchy headline, a story or some content that immediately catches the interest of the reader, examples of how the product or service is helping others, testimonials, and the bonuses the reader will get it he or she takes the action you desire. There is no navigating on the squeeze page. Your visitor will just follow it through and take action, or will decide to leave the site.

At this point, some squeeze pages will have a pop-up window incorporated to invite you back to the page by promising you a discount, an extra bonus, or some other benefit that the visitor will have a hard time passing up.

There is a lot of information about the best way to create a squeeze page or to have someone do it for you. Many internet marketers leave this work to established designers who understand exactly what kind of pages convert visitors into leads and/or sales. Others prefer to do it themselves. In either case, there are certain elements that are crucial to having a good squeeze page.

The headline, of course, is the most important factor. It’s been said that you have eight seconds at the most to capture your visitor’s attention. If your headline doesn’t do that, then the rest of the content on the page is pretty much useless. Keep in mind that the headline does not have to be “hypey”, but it does need to be compelling. Also, you don’t want to put the features of the product or service you are offering in the headline. Rather, you want to tell the visitor why he must have whatever it is you are offering, so speak in terms of benefits to him or her. Most squeeze page headlines are in red, and they can then be followed by a smaller sub-heading.

The rest of the squeeze page is about further convincing your visitor that what you are offering is not to be passed up. By the end of the squeeze page, he or she should feel he or she is going to be getting a tremendous deal just by giving you his or her contact information. Customer testimonials are necessary, as well as other examples. You also want to make sure that the visitor knows that there are limited items of whatever you are offering on your squeeze pages, or that the price will be going up soon, or both. If you don’t give them a deadline, they will often just think that they will come back to it later, and then they never do.

Squeeze Page Tutorials Cant Teach You Everything

Squeeze page tutorials are a great way to get started with building your own squeeze page and to understand the basics of how squeeze pages, otherwise known as landing pages, or lead capture pages, work. The goal of any squeeze page is to get the contact information of a visitor. So, it’s important to understand and implement an effective structure to your page.

You can find free text squeeze page tutorials on various sites like BuildThatList.com, TamingTheBeast.com and hundreds of others. BlinkWeb.com offers video tutorials after you sign up for free. But most of these training tools are focused on the structure of your squeeze pages and they don’t go into the whole concept and details that make certain pages perform better than others. If you analyze the information enough, you can even come across some advanced techniques that will improve your results. However, there are some crucial things that you cannot learn in these tutorial and I will list them here.

First of all, your squeeze page can be the most professional, high-quality site on the internet, but it doesn’t matter if you aren’t getting any targeted traffic to it. Before you set your squeeze page up to start building a high-quality list, make sure that you look at how you are getting traffic. Your squeeze page must fit the audience that you are targeting, and therefore the traffic methods that you are using. This is where having multiple squeeze pages comes into play. You can have a basic model that is then further customized for the various niches and/or keywords that you are targeting.

Next, even if you do start pulling in contacts from your squeeze page, you will then have to know how to follow up with them. Having a list of contacts will do you no good if you don’t build a mutually respectful relationship with them. Even the best of squeeze pages will only create sign-ups, not relationships, and not sales. Don’t even start to build a squeeze page until you are clear on how you are going to follow up with the list you start to build. And make sure that you are sending your list valuable content and useful information, not just spam that they can add to the tens of other spam messages that they receive on a regular basis.

By all means, take advantage of squeeze page tutorials. Soak up the information and create yourself a winning page. But remember that, while building a list is key, it is only a small part of the whole picture. If you don’t have anything to back your squeeze page up with, you are only wasting your time and that of your potential customers. Take the time to figure out the whole game plan before you start, and you will save yourself quite a bit of time and frustration in the long-run.

Squeeze Page Templates Save Time

Even if you are an experienced internet marketer, you can use squeeze page templates to help you create your page. Squeeze pages are one of the many tools that you can use to build your list of customers and potential customers, and they are often considered one of the most important elements in the strategy of online marketing. The goal of the squeeze page is to get your visitors to fill in their contact information. And, in order to do this, you must offer them something that makes it worth their while to do so.

You can find many types of squeeze page templates online, for free or at a small cost. You will see that all of them contain the following five components:

The Headline

Many will argue that this is the most important part of the squeeze page. Without a good headline, you really won’t get readers to continue on to the other content, so make sure you put some time into this. The headline should grab your visitor’s attention and tell him or her that you have the solution to whatever problem he or she is facing.

Bullet Points

Bullet point will list all of the specific benefits and features alluded to in your heading. This is where you will point out details of whatever it is you are offering your visitor. Keep it simple and focus more on benefits than on features. So, for example, a feature would be “fast software” and a benefit would be “saves you tons of time”.

Testimonials

Do you need testimonials on your squeeze page, Not necessarily. But one or two, especially if you are just starting out, is not a bad idea. Try to use testimonials that represent the target market you are going after.

Offer

This is whatever it is you are going to give your visitor in exchange for his or her contact details. This must be free to them, but it must not be “cheap”. In other words, you want to make sure that your visitor knows that this product is worth something, but you are making an exception and offering it to them for free here on this page. You can take it a step further and put a time limit on your offer, saying that it is free for now but the price will be raised later on.

Opt-in form

The whole point of the squeeze page is to get information from your visitors so an opt-in form is absolutely necessary. And you will want your form to appear on the right hand side of the page.

Setting up your own squeeze pages is not particularly difficult, and using squeeze page templates can help you do it more quickly and efficiently. Some will even allow you to customize certain elements so that your squeeze pages stand out from the crowd.

Small Business Articles – Great Exposure For Your Business

Using the internet to build your business, it works equally well for an online or offline business, and is a great way to increase your exposure to get more customers. And one of the best resources available on the internet is small business articles. When you write an article and submit it to an article directory or a blog, you are vastly increasing the exposure of your business.

To get the maximum exposure there are a few things you’re going to need to do. For one thing you’ll want to make sure that your article is optimized with keywords. And not just any keywords either, you have to focus only on those keywords that have fairly high monthly searches and low competition. It’s definitely a balancing act. If you target keywords that have a lot of searches they will most likely have too much competition and will be virtually impossible for you to get a good ranking for.

If you focus on keywords that don’t have enough searches it won’t get you very much traffic for your efforts. Everyone has their own opinion of what a ‘good number of searches’ and ‘low competition’ really means. I’ve always used the guide line of at least 1,500 searches a month and less than 20,000 in competition and it’s worked very well.

Find your own guide lines and determine what works best for your niche.

Now that you’ve got a list of 10-20 keywords for your niche, it’s time to write several articles for each keyword. If you have 10 keywords you can write 3-5 articles for each keyword. This will give you a lot of great exposure online. Make sure each article is slightly unique from the last.

Now,you will submit those articles to article directories online so they can be published. Don’t worry about the ‘published’ part. As long as your article is written in accordance with their rules it will be published.

One thing to remember, most article directories won’t let you do any direct ‘selling’ in your article. You will need to provide useful information but the selling needs to be done in the resource box at the end of the article. This is where you can put a link to your website that people can click on and be taken to your site.

The resource box is your place to shine. Make sure you make it something interesting. Pique your readers curiosity and interest. The more compelling you make it the more likely they are to click on the link and check out your site…which is exactly what you want to happen.

This method can work very well for most any type of business. The internet is an amazing resource for business owners and it would be just plain silly to not take full advantage of all it has to offer. Even if you can’t stand the idea of writing you can take full advantage of small business articles. You can always hire someone to do your writing for you. You can find many good writers who would be willing to write your articles for you for only a few dollars each.

Should You Use A Squeeze Page Generator

A squeeze page generator is something that many internet marketers look into at one time or another, but usually in the beginning phases of their online marketing training. Squeeze pages, also frequently called landing pages, or lead capture pages, are fundamental tools for list-building. They offer your visitor something in exchange for his or her contact details. The offer can be a free sample of the product or service you offer, a free consultation, a free report, etc. And obtaining and maintaining a list of qualified buyers and potential buyers is one asset that can set you heads and shoulders above those who do not have lists.

An effective squeeze page will get you good conversion rates and targeted leads. It may take some time, testing and tracking to get to the highest converting squeeze page for you if you do it on your own, or you can hire someone to do this step for you. Basically, there are three ways that you can go about creating a squeeze page.

* You can design it yourself.

* You can hire a professional to design it for you.

* You can use a template generator or a full squeeze page generator.

There are many places that offer free squeeze page templates. Just go to Google and search for that term. You will have plenty to choose from. The templates themselves are free but you will have to host them at one of the many hosting companies. While these templates are easy to use, and a good place to start, remember that their design quality is nothing special and they tend to be overused, precisely because they are so easy to use for newcomer marketers on the web. If you want to stand out from the crowd, in the long run, this is not the way to go. However, it is a great place to start until you understand how to do your own squeeze page or choose to invest into someone doing it for you.

Outsourcing is often a viable alternative to having software do your page for you. It allows you to have a custom and quality design, and it doesn’t have to cost a fortune. Another important point is that many generators do not give you the option to place a video in your squeeze page. And video squeeze pages are extremely effective and very quick and easy to do. Once again, in this case, either creating your own page or hiring someone to do it for you is the best choice.

It might surprise you that you can get your page and video for much less than what you would spend doing it yourself. And you can find a designer that is experienced in creating effective lead capture pages and that doesn’t cost an arm and a leg. In the long run, you will probably be happy that you chose this route rather than the squeeze page generator.

Should You Purchase Backlinks

Many webmasters know the importance of having backlinks to their sites. Many go about the tedious job of obtaining backlinks by themselves which takes time and patience. In the past, it seemed that only big corporations could shell out the cash necessary to actually purchase backlinks. So they were the ones who ended up first in the search engine rankings. But things have changed and there are many services now available to the small business owner.

While these types of service aren’t cheap (especially if they are reputable), they can be very worthwhile. In deciding whether you want to buy your backlinks or continue to do the backlink building yourself, you need to evaluate how important your time is to you and how much you are able to spend in order to free up some of that time. If you do decide to purchase backlinks, make sure that you follow some simple guidelines.

Remember, not all backlinks are the quality that you need. A general mistaken conception in the internet marketing industry is that the more links you can get, the better off you will be, no matter what. More backlinks will raise your search engine ranking only if the links are quality (relevant) links. If the links come from link farms or just poorly ranked, non-reputable sites, then it can actually hurt you in terms of your search engine ranking. So keep that in mind when you are checking out services that sell backlinks. Do your research on where the links are coming from and make sure that you have something that can allow you to track the results yourself.

The decision to purchase backlinks can bring you a sigh of relief. It’s definitely the easiest way to shoot your site up in search engine ranking. But remember, quality links are not cheap. You don’t need to go for the most expensive ones necessarily but try to avoid just getting the most links you can get for the cheapest price. Again, research exactly what you will be getting for your investment. Make sure that your links will not all originate from the same place. This is a big no-no according to the search engines. Also avoid publicly traded link sites. These are more likely to be tracked and flagged by the search engines. Also, do not pay a monthly membership to maintain your links.

You are better off paying a one-time (possibly higher) fee for one link than to continuously pay month after month and risk losing your position when you don’t pay one month for some reason or another. You’re much better off buying permanent links. That’s fine if you can only afford one at a time. Just add a link every so often and your site will gradually increase in ranking until you can afford to pay for more.

The decision to purchase backlinks is a sound one if you do it the right way, according to the rules established by the search engines themselves. Just make sure you do your research on who is selling them to you.

Should You Invest In Squeeze Page Software

Squeeze page software is designed to help you automate the creation of your squeeze pages, otherwise known as lead capture pages or landing pages. There are various types and price-ranges of software on the market. Some just offer the various templates that you can use for your squeeze pages and others actually do the squeeze page for you. Do you think it’s worth it to invest in some sort of automation when you create squeeze pages, or is it better do design them from scratch, or hire someone to do them for you,

There are pros and cons of all methods to creating squeeze pages. When you are just starting out, perhaps with your first squeeze page, then it’s not a bad idea to invest in some sort of automation, or to hire someone to help you. Evaluate your time and what you have to spend. If you do have a little bit of money to invest, a squeeze page is definitely something worth that investment. This is what you will use to generate a list of customers and potential customers, as well as to filter people into whatever it is you are selling.

The investment in squeeze page software can range from no cost at all to a relatively small amount which can be paid just once or monthly, depending on the software. Squeezepages.com offers you software for a one-time $47.00 payment. Squeeze Page Wizard sells a software for the same price. OptInEase is a video-specialty-squeeze page generator that is not actually a software that you download onto your desktop, but rather, you can do everything within your browser. This one goes for $97 (one-time payment). Squeeze-Page-Software is another one that costs $47. 10 Minute squeeze Pages is free for the first 15 days, and then costs $17 dollars per month thereafter. The SuperSqueezPageGenerator is $67 for lifetime membership. The InstantSqueezePageGenerator is completely free of charge for the basic squeeze pages and you have the option of upgrading your account to include more features.

If you are just starting out, having a good automated software can make a big difference in your conversions since automated squeeze pages will follow the rules of what is most effective, so you don’t need to figure these out for yourself by testing and tracking. In addition, with a good software you don’t have to build pages one at a time–you can create multiple pages almost at the same time.

However, it’s important to keep in mind that many squeeze page software programs don’t allow you too much customization. Again, this may not be as important in the beginning, but as you move on, you will want to make your squeeze pages stand out from the rest, and may want to hire a proven graphic artist. And, you’ll also want to keep up with the most up-to-date squeeze page designs that convert well.