What are the Tricks to Effective Internet Advertising
In order to perform effective internet advertising, you first need to understand your target market. It doesn’t matter what business you are in or what products/services you offer. If you are unable to learn what your potential customers are looking for, you might as well not even waste the money on advertising. So spend some time researching your target market until you have their wants and needs crystal clear in your mind.
Put yourself in your audience’s shoes. They probably receive pages and pages of spam every day. If you are sending out email advertisements, you need to figure out a way to distinguish yourself from the rest of the hype. One easy way to do this is to not be “hypey” yourself. Create and ad that is informational and problem-solving, rather than one that is all about buy, buy, buy.
The headline of your ad, whether it’s a banner, a PPC ad or an email ad, is extremely important. Your audience will make a decision on whether they want to continue or not based on your headline so it must be compelling. Ask a controversial question or provide some shocking information. Those work well. But it should all tie into the benefits your audience will receive from your products/services. Your headline should also be keyword optimized. Research what keywords you want to be targeting with any of the free keyword research tools.
Effective internet advertising is professionally written and designed. Make sure you don’t have any grammatical or spelling errors, don’t use too many colors or fonts and try to use some “proven effective” shades as well.
Remember that your ad must have a “call to action”. Many advertisers forget this important step. After you’ve peaked your target audience’s curiosity and sold them on your benefits, you need to tell them what to do. Show them where to click so that they will be directed back to your website or wherever it is that you want to lead them. Always have a way for the reader to get in contact with you. Don’t make them search for it.
Incorporate an opt-in form to your advertisement. This is where your reader will fill in his/her details. Offering a free trial or free informational guide are some ways to get your reader to fill out the opt-in contact information. Don’t make him/her fill in too much information. The more they are required to put in, the more they are likely to just not enter in their information.
The response you get is also enhanced with your personal touch. If you can follow up by making a phone call to each of the new members on your customer lead list, you are miles ahead of the game in terms of establishing your trust-worthiness and credibility.
Finally, keep yourself in tune with what the market is offering in terms of effective internet advertising–new and innovative technologies are constantly being developed.
Web Search Engine Ranking
Increasing Your Web Search Engine Ranking
Are you looking for ways to boost your web search engine ranking, If so, you need to learn the basics of SEO (Search Engine Optimization) or hire someone to handle this part of your business. Either way, you should be involved in this aspect since it is so important to its success.
Don’t worry. When most newcomers to the net hear the term SEO (or even worse, Search Engine Optimization), they get a deer-in-the-headlights sort of look. But SEO is really not complicated at all. The concept is very simple. The methods that you can use to optimize your site can be time-consuming and mundane, but they are not really hard to understand.
And there are many, many ways that you can increase your web search engine ranking. There really is no “best way”. They all work as long as you stick to them and do them consistently. But one of the most popular ways of increasing your site’s visibility is to write and distribute articles about the products or services that you offer. Actually, the articles will not necessarily be directly about your products or services. Rather, they will be focused on the terms that people are typing into their search engine when they are looking for what you have to offer. These terms are called keywords, and your articles will be based around all of the keywords that are relevantto your niche. Find the keywords that you want to target at the Google Adwords Free Keyword Research tool. Write a 500-page article or so that includes one keyword in the title and then in 3% of the rest of the article. Submit this article to EzineArticles.com and link it back to your website. It is important to remember here that your link can only be included in your “bio box” or “resource box” that comes at the end of the article. This short paragraph must compel the reader to click on the link. If you’ve written a good article and can follow it up with the promise of more in your resource box, then your readers will click.
The reason that you want people to click on your website link (besides the fact that you just want visitors) is because you then start to establish what are called backlinks to your site. Backlinks are important for web search engine ranking because they tell the search engines that others find it worth their while to link to you. They key is that the links should come from high quality sites (such as EzineArticles.com). If you get links from low-quality sites, this will not increase your rank, and it might actually hurt it.
You can also look at your competitor sites and do some analysis to find what links they are getting so that you can go for the same links. Backlinkwatch.com is one site that will show you the sites that are providing backlinks to your competitors so you can then get into contact with these sites and establish links as well.
Video Marketing Software Get It Right
Video marketing is becoming increasingly more popular with time, and I don’t think it’s ever going away. If you don’t want to get left behind you’ll want to jump on the bandwagon and start your own video marketing campaign. Of course, making the videos is only half the job, you need to submit them, the more you submit, the more traffic you’ll get. The submission process can be tedious but there are video marketing software programs that will do the submissions for you.
Many who are just starting out online have more time than money, though still not a lot of time, and will need to just go through the submission process themselves. If you have a little extra money to buy some software to take this burden from you, than you have to remember that not all software is created equal. Before you fork over your hard earned cash you want to make sure that the software program you get will really deliver.
Here are a few things to keep in mind, and look for, before you buy your submission software:
1. Some software products do more than others. The simplest software will just submit your videos to multiple online sites, but others will not only submit the videos they will also do link building in the process. This is an excellent added benefit and will make the software even more valuable to you (it will probably cost more too).
2. Another feature of the software is some of the programs will be downloaded right to your computer and others will be based online. The online versions will allow you to login to their site and upload your videos. They will then take care of the submission process from their end. You will receive some sort of notice when your video has been submitted.
This feature also makes it possible for you to record and upload a video from any computer, not just your own. That way you can borrow your friends great video recording software and record your video and upload it right there.
The download version will require you to run the software yourself, which isn’t necessarily a problem but you will want to have high speed internet or it can take a very long time. Some software allows you to set the time for the submissions which is great since you can have the videos submitted while you sleep so you don’t have to worry about tying up your computer.
Make sure when you are looking for software that you compare apples to apples and that you don’t get caught up in the hype. The number of sites the software will submit your video to isn’t the whole story. How good are those sites, how much traffic do they get, Having your video submitted to 20 -30 top notch quality high traffic sites is worth more than a video going out to hundreds of sites no one visits.
You’ll hear me say it over and over again, one of the best things about having an online business is how automated you can make it. You really can work smarter and not harder online. Using video marketing software is just one of those automation tools. It can work for you just don’t go for the cheapest product you can find, sometimes cheaper is just that: cheaper.
Video Marketing Services Can Help You Now
Using videos to market your product or service is a fairly new trend, and given it’s popularity it’s safe to say that it’s a trend that’s here to stay. If you don’t want to get left behind, you’ll want to embrace video marketing for yourself, the only issue is should you do it yourself or should you hire video marketing services to help you out,
Making a good quality video is fairly easy with the inexpensive equipment you can get. It won’t cost a lot and it can be done by pretty much anyone. It’s not like a t.v. commercial, it doesn’t have to have some great acting or effects, it just needs to be clear, easy to understand and offer something of value.
“How to” videos are very popular for that reason. People will view your video more often if you show them how to do something. If you’re in the dog training niche you could show them how to do something with their dog, if you’re in the internet marketing niche, you could show them how to do something online.
Again, it’s all about offering them some helpful information that will make it easier for them to do something for themselves. You don’t have to worry about a lot of flashy graphics and effects, just make sure you talk slowly, clearly and you provide good information with some visual aids.
Of course, if you hire a service they can take care of all that for you.
Once you’ve got your video made, you will need to distribute it all over the web. Of course, most will start with YouTube, which is a great place to start, but there are thousands of sites online that will allow you to upload your video, most of them are free, so it can take some time to find them all and submit your video.
Again, you can hire a service that will take the tedium out of the process for you and do all the work. If you are considering hiring a service you have to be very careful. Make sure that you get a signed agreement with them that not only spells out what they will do (create the video, how many sites will they distribute it to,) but also get references.
Look over their portfolio of work. Look a the quality of the videos. Do they guarantee in writing that you will get a certain number of visitors based on the videos, Since they are doing all the work, and targeting the sites to upload the videos to as well as doing the keyword research and creating the videos, they should be able to give you some sort of an idea.
Take a close look at their references and testimonials. Did they deliver on the promised traffic, And don’t forget to have the price for their services all spelled out so there are no surprises.
Using video marketing services can be a great way to jump start the traffic to your site, but it will be expensive. Any reputable company that can really deliver can pretty much charge whatever they want. If you have deep enough pockets and do your due diligence so you know just what you’re going to get, I say go for it!
Video Marketing Concepts – Basics Work Every Time
When it comes to learning the basic video marketing concepts they are pretty much the same as all marketing concepts. You want to answer the number 1 question your prospect has: what’s in it for me, Once you can show them that your product or service will make their life better and easier in some way they will be much more likely to reach for their credit card.
It’s always important to answer that question for your prospect. You want to explain to them just what your product or service does, but more importantly, you want to use emotional terms to illustrate how that will benefit them.
For example, if you sell a course about weight loss, it’s not enough to say that your product will teach them the right way to exercise. You also have to show them, on an emotional level, how that will benefit them.
Use emotional words to let them know that your program can help them get the same, or better, results in less time. That leaves them more time to flaunt their hot new body. With less time spent working out, it’ll be easier to find the time to work out, etc.
These are basic marketing principles, but when it comes to videos there are some added things you need to keep in mind:
1. You don’t need to make a master piece of film making, just make sure that the images are clear and that you speak in a slow, easy to understand pace. Don’t stumble and stammer all over your words. If you make a mistake go back and do it again. It might be a pain but your visitors won’t listen to a gibberish mess so if you don’t do it right, you might as well not waste your time at all.
2. Keep the visuals easy to see and simple. They want to get to the point as soon as possible.
3. Keep the videos short, usually between 3 – 5 minutes. Any longer than that and your visitors will lose interest. This rule isn’t as important once they’ve signed up to your list and you’re offering them some sort of training videos these can be a little longer, though not by too much.
4. Don’t let your thoughts wander. Keep on track. If you meander all over the place in your video they will get disgusted and leave. It shows them that you don’t respect their time is valuable. It might help to make a general overview or script before you start. Don’t stick to a script so much that you sound unnatural but enough that you cover the main points quickly and clearly.
Implementing these video marketing concepts (as well as the concepts that aren’t directly related to video) and you will greatly improve your online marketing effectiveness. Remember, marketing is a process, you’ll need to take time to find what works and what doesn’t. This process can be frustrating, but it’s necessary. Once you’ve got it all dialed in you can pretty much make as much money as you want.
Video Email Marketing – Short And To The Point
Hey, everyone who is trying to make money online knows the saying, “the money is in the list”. To get the most out of your email marketing you should start using video email marketing. You can use videos to drive traffic to your site or offer and you can also include great, helpful videos in your email messages.
An interesting well made video will grab the viewers attention. When you get them to your website you can have another video that encourages them to sign up to your email list. A great incentive to get them to sign up is by offering them something of value, say a short course on something related to your niche.
Once they sign up you can then send them email messages, complete with videos, that will teach them a skill, or teach them how to expand on an existing skill. Doing that will really create a high perceived value.
Here are a couple tips to help you get the most out of all your video marketing efforts:
1. Grab their attention fast. People online tend to have short attention spans. Have an interesting headline, something that is controversial, or intriguing and will make them want to know the answer.
2. The next step is to answer the age old question of potential customers: what’s in it for me, Telling them how great your product or service is won’t get you too far. You need to spell out what your product or service will do for them. How can they benefit and why should they buy it,
3. The next thing you have to do is let them know why they should trust you or care what you have to say. What ‘credentials’ do you have,
4. Another thing you have to do, and it may sound mean, is to find your prospects pain and rub salt in it. I know that sounds horrible, but you have to remind them of what they need and why they need it, and it needs to hit them on an emotional level, and then you can provide them with the relief to that pain.
If you are selling a dog training guide, for example, you could remind them of the times they are missing out on spending with their dog because their dog isn’t trained. Remind them of all the missed walks on the beach or at the park simply because they can’t trust their dog to behave.
Once you’ve done that and gotten them to that emotional place, offer them a solution. Tell them that your dog training videos will cure that and they will be able to take their well behaved dog with them anywhere.
See how you ‘play on their emotions’, You remind them of their pain, using emotional words and thoughts, then you offer them a solution.
Creating a compelling video email marketing series is as easy as following the directions above. Using these tactics will help you get the most out of all the emails you send. You will have fewer ‘unsubscribes’ and you will make more sales as your list grows.
Using Internet Marketing To Build Your Company
If you happen to be a small business owner that wants to expand your company, then you should seriously consider internet marketing. Now, this may sound obvious to anybody that is in a tech-related field, but it’s not so obvious to others. Regardless, internet marketing is a great way to build just about any business.
When you think about it, every business has something in common, and that is selling to customers. Of course, there are many variations on this, and what’s being sold could be a physical product, a service, or a virtual product such as a web application. The definition of what a customer is can vary as well. Either way, when you boil it down all businesses are basically the same.
No matter what type of company you have, internet marketing helps in two main ways: getting new customers, and keeping customers. While there is no hard data, it’s safe to say that the majority of businesses focus on getting new customers. And far too many of them don’t do it very well. The idea that you can open a business and customers will start pouring in is an idea that will set you up for failure.
If you’ve been in business for any amount of time, then you know that customers do not magically appear just because you have decided to start a business. This applies to both brick and mortar businesses and online businesses. To be blunt, customers don’t care about you or your business. All they care about is what you can do for them.
There may have been a time when just having a website was enough to attract the attention of would-be customers, but those days are long gone. Internet marketing may include having a website, but having a website is not all there is to internet marketing.
Internet marketing is just like it sounds: using the internet to market your business. There are many facets to online marketing, but the all revolve around getting and keeping more customers for your business.
The first thing you need to do is get people to your website (or whatever online presence you have). This is known as traffic. Some of the ways you can get traffic is by running a pay-per-click campaign, through high placement in the search engines for keywords related to your business, writing articles that point back to your site, or paying for advertising on another company’s website.
Once you have people at your site, you need to connect with them in a way they respond to. You need to make them feel that doing business with you is a better option than not doing business with you. Now, that doesn’t mean you have to write a pushy sales letter for them to read; though you may want to, depending on your business. You can do things in a low-key way, or be very blunt; whatever works best for your business.
The above things cover getting new customers, but that’s only half the battle. Customer retention is also an important aspect of running a successful business. An easy way to do this online is by capturing their name and e-mail address. That way you can market to them again and again. The best part is that they don’t even have to be customers to sign up. See, they may not be willing to buy right now, but they may be willing to buy later. And you won’t have to spend as much on traffic if you have a list of people that are ready to receive your message.
Those are the basics of internet marketing. The world is more competitive than ever, and that’s not likely to change any time soon. Business owners who harness the marketing power of the internet are more likely to succeed than those who don’t.
Tips Search Engine Optimization
Tips for Search Engine Optimization
Tips for Search Engine Optimization are widely sought after as this is a crucial aspect to generating traffic and income from your website. SEO experts will focus on different tips that have helped themselves or their clients to be profitable. Here are some that they all agree on.
1. Don’t put any time or effort into a website without first taking a look at your search engine optimization strategy. Your efforts will be wasted if you do so.
2. On the other hand, you can do all of the SEO that you want but if it is not based in good content, then this is also a waste of time. Make sure that the content you are offering on your website is original, valuable and problem-solving. This will bring in the best kind of links — the organic ones. People will link to you naturally because you have something of value that they want to provide to your readers. Updating your content will increase your rankings. Try to add fresh, useful content to your pages on a regular basis. The search engines favor this. The “look and feel” of your website is also important, but not as important as the content. However, photos, graphs, pictures, or images and an easy-to-navigate site will help you in terms of sEO.
3. Make sure that you include an original title tag on every page of your site, and make sure that it includes your keyword. Many people make the mistake of putting the name of their company in these titles but in general your company name will not get too many searches while your keywords will.
4. Don’t forget internal linking. When you use anchor text within your site, make sure that the linked text is a keyword or keyword phrase, and not something like “click here”.
5. This is one of the more overlooked tips for search engine optimization. Most people think of link-building in terms of quantity. But the reality is that the quality of the incoming links are much important than the quantity. One simple link from a high-quality site can offer you much greater results than lots of poor quality links, which can actually hurt your ranking.
6. Broaden your way of communicating to include video, powerpoints, podcasts, news, press releases, social content and so forth. The more different ways you can communicate what you have to offer, the better you will look in the eyes of the search engine. If you were to choose just one other form of communication, let it be video. Video is extremely hot and growing in popularity every day.
7. Make it easy for your visitors to increase your site’s ranking. Add what can be termed “viral components” to your web site or blog such as bookmarking, reviews, ratings, visitor comments, and sharing tools.
8. And the last of these tips for search engine optimization, do not underestimate or discount the power of social marketing. This is a great contributor to SEO.
The Safelist And The Safelist Submitter
If you are involved in internet marketing, chances are good that you’re using or have at some point used safelists to promote your business. Here’s just a brief description of how safelists work in case you haven’t heard of them. And then we’ll move on to the safelist submitter.
First of all, you can sign up for free. When you do so, you’ll need two gmail addresses. Most safelists will only accept gmail addresses because of the bulk amounts of email you’ll be getting in your inboxes. Whatever you do, do not use your primary email address when you sign up. You’ll understand why as I explain further.
Many safelists allow you to sign up for free and give you credits right from the get-go. These credits equal out to the amount of the safelist’s members that you can send a promotional email to. You will send out this email with a link to whatever site you want to promote and members will click on that site in order to receive credits. The hope is that as they are clicking on your site, they will also be interested in what you have to offer. In order to gain more credits, you also will have to open all the emails sent out to you from the safelist and click on the members sites. You can continue to earn credits by clicking or you can upgrade your account which gives you credits even if you don’t click.
So, that’s the gist of how a safelist works. There are hundreds of safelists on the internet and the more that you can promote to, the more leads/sales you will generate. That’s where the safelist submitter comes in. This type of software allows you to sumit your ad to many of the safelists all at once.
It seems that submitters do come and go pretty frequently and their legitimacy is questioned often on the net. However, this one has stood the test of time and does continue to get good reviews from real people. It’s called The Safelist Boys.
The Safelist Boys are a couple of Internet marketers that have done very well for themselves in the Safelist marketing industry. They operate a couple safelists and few other safelist related sites. Their angle was to try differentiate themselves by making their safelist poster which they call Safelist Boys AutoMailer more advanced and more user friendly than the other safelist submitters. This is one of the cheaper submitters at only $4.99 per month.
But there is more to it than just the number of mails sent by a submitter. You should also make sure that you increase the number of emails actually delivered. A lot of emails will end up in Junk-Mail folders and will never be read. If you check your email for words and phrases that could trigger the SPAM filters, you can dramatically increase the number of emails which are seen and read by people.
If you haven’t tried safelists yet in your marketing efforts, start with those and then consider a safelist submitter later on in the game.
The Google Rank Check
It’s important to regularly perform a Google rank check so that you can evaluate how well your site is doing in terms of search engine results. When you’re just starting out with a new online presence, you’re only worried about setting up a website and other online real estate. But in order to get traffic to all of your web content, it helps to have a high Google rank. Checking your rank is extremely easy. Just download the free Google toolbar and the results will appear at the bottom right of whatever website you are looking at. Here are some tips to help you raise your score.
Use other search engines–not just the Google rank check. There are many places that you can check your rank besides Google. It’s also important to note that if you have visited your site many times (which you have), then your rank might appear higher on your computer while it will not appear that way on other computers.
Next, while it’s important to check regularly, don’t get addicted and check continuously, or even every day. Spend time doing other improvements to your site in order to improve its ranking, not constantly checking what the score is. The most you should be checking is once every two weeks. Try to pick the same day so that you can evaluate your performance a consistent time period. It’s hard to see what’s happening if you check too frequently.
Remember not to get worried or frustrated if your site drops down in the rankings. This is another reason not to check your score continuously. Your site’s rank will fluctuate constantly in relation to what is going on with your industry, competition, etc. That’s completely normal and doesn’t necessarily mean that you made a mistake with something. Keep focusing on your rank-raising activities like link-building and keyword optimization. Concentrate on this and you will see that your site will gain.
Obtaining incoming links can raise your site rank very quickly. There are several ways to go about this: submitting your site to directories, requesting links from other sites, bookmarking, article marketing, and more. This should be an ongoing activity that you perform regularly.
And keyword optimization is also important. All this means is that you need to use the words in your website that people are searching for online. It’s easy to find out this information as well on any of the free tools offered by search engines like Google, yahoo and MSN. Just type in a word that is relevant to your business and whatever tool you are using will give you a list of related keywords that people are typing in when they do a search. The tool will also tell you how often these keywords are typed in.
Using these strategies along with your Google rank check and watch your rank soar.