Category Archive Marketing Strategy

Whats A Backlink

December 5, 2017 Comments Off on Whats A Backlink By Admin

What’s a backlink, A backlink (otherwise known as an incoming link) occurs when another person’s site links to yours. If you’re trying to figure out the meaning of backlinks, you have no doubt done some research about getting traffic to your website and seen how important having backlinks is to generating traffic.

It works like this. . .first, you build a website. Hopefully you’ve created your website the right way by using the right structure and keywords so that your site is on the right path to being search engine optimized. If you use the right SEO (search engine optimization) strategies, you will come up high in search engine ranking.

This means that when someone goes into a search engine to look for something that your business offers, you will come up on the first page of the search engine results (rather than your competitor). So, search engine optimization is important and you need to keep it in mind as you are creating your website.

Now we get more into the specific answer to “What’s a backlink”. While the structure and keywords are important to keep in mind as you create and add to your website, the most important factor of good SEO for the rest of your website’s life is adding and maintaining backlinks. The reason is simple.

The search engines use backlinks to rate how worthwhile or valuable your site is. If you have many others linking to your site, that signifies to the search engines that you have a reputable site that is worth displaying high in the results. So you move up in rank. While the quantity of the backlinks contributes to your ranking, it is also important to make sure that you maintain high backlink quality as well. Try to avoid having backlinks from sites that have nothing to do with your site. Also, it is better to have backlinks coming from other highly ranked sites (as long as they are related to yours).

There are many ways to go about building backlinks. You can hire a service to do it for you, but just make sure that you do the research to insure that you will be getting enough high quality links for what you spend. You can also do this yourself. It is quite time consuming and can be frustrating, but it is crucial to the ranking of your site.

If you decide to go about link-building yourself, you can manually request others to link to you, you can submit your site manually to the most reputable directories, you can submit articles that link back to your site to the many article directories, and you can participate in forums and other social media platforms so that people are constantly clicking on your link. These are just a few of the many ways that you can go about increasing the number of backlinks to your site. Now that you have the basic answer to “What’s a backlink,, it’s time to start adding them to your internet marketing strategy.

Social Media Marketing Video 5 Tips To Success

November 20, 2017 Comments Off on Social Media Marketing Video 5 Tips To Success By Admin

Getting website visitors is your main job when building an online business. With the internet there is no such thing as stagnant. Things are always changing, improving and evolving. Combining video with social media will really help you get a leg up on the competition. Using social media marketing video is great, but how do you do it,

Here are a few basic concepts to keep in mind when you are planning and implementing your strategy:

1. The videos you make have to be high quality but what does that mean, Well it doesn’t mean that you have to hire actors or pay thousands of dollars for state of the art effects. What it really means is that the audio and video are clear and that the information is presented in an easy to understand format.

2. Keep your videos fairly short. The average is less than 5 minutes. If you are providing some sort of educational video you don’t have to adhere quite so strictly to this rule.

3. Make an outline of the points you want to cover before you start recording audio for your video. The last thing you want to do is be a stammering fool. If you listen to your video and you find the word that is spoken the most often is ‘um’ you really should go back and re-do it.

I know that is a hassle and takes time but if your video is filled with pauses or stuttering people will lose patience and will click away. If no one watches your video you will have wasted your time anyway. Do it right or don’t do it at all.

4. Remember that success is not only about quality but quantity as well. You need to submit videos on a regular basis. One great technique for doing that is to create a video series. You make a ‘how to’ video on whatever subject relates to your niche but instead of covering all the information in one video you break it down into smaller segments and create multiple videos. This will encourage your visitors to come back.

5. When you submit your videos there are some rules to follow too. For one thing, make sure that you include keywords in your title, description and tags. This will help your video stand out and get noticed.

Also, while it’s important to have your video submitted to a lot of places you want to make sure that it’s only submitted to quality sites. You don’t want your dog training video to show up on an adult site. That won’t help your credibility.

Submitting your video to 20 -30 top quality sites is better than blindly submitting it to 100 less desirable sites.

When it comes to getting the most out of your social media marketing video efforts you’ll of course want to start off with the ‘big’ ones such as Facebook, Twitter, and YouTube. After that you can add to some smaller, yet still high quality sites, to make your video work as hard for you as possible.

Search Marketing Keywords – Get Ahead Of The Game

November 14, 2017 Comments Off on Search Marketing Keywords – Get Ahead Of The Game By Admin

One of the many advantages to starting a business online is the vast array of options you have to bring all the customers you need to your website, one of the best is search marketing keywords. Using this method will help your site show up in the top 10 or 20 (the first or second page) of search results for your chosen keyword phrases. The best part, It’s all free.

Many new online marketers will make a very fatal error, they think that as long as they are getting a lot of traffic to their site than they will make money. The thing they overlook is the quality of the traffic. For example, if you are selling books about birds you don’t want people who couldn’t care less about birds visiting your website. If they don’t have an interest in birds they aren’t going to buy your product, period. It doesn’t matter how great your product is, or how great your website is or all the pretty pictures you have on your site…if they don’t care about birds they aren’t going to buy your product.

So, not all traffic is good traffic. By using the proper search marketing keywords strategy you can target your traffic so only those people who are actively looking for information on birds will click on your link and see your site. If you have a keyword like: “bird watching books for sale” and you use that in your website articles, as well as some article marketing efforts, you can be sure that the visitors you get to your site are highly interested not only in birds but also in buying a book about birds. The odds of you making a sale have just gone up significantly!

By targeting the right keywords you can target the right customers. Simply by doing some keyword research and finding very specific keywords that have a lot of high monthly searches with low competition and then incorporating those keywords into your blog posts and articles, you will be focusing your marketing efforts on those people who are truly interested in buying your product or services as opposed to those that have absolutely no interest at all.

If you want to get a little more in depth you can also include keywords in the tags of your website to help the search engines find you and give you a higher ranking. This isn’t hard to do especially if you’re using a blog format for your website. Just ask around any internet marketing forum and you can find someone who can walk you through the process (it’s not hard but I don’t really have enough room in this article to explain the concept).

Instead of trying to reinvent the wheel, learn all you can about the way the search engines work and find the best way to work within that system so you can get a ton of highly targeted traffic. The first thing you’ll need to do is to identify search marketing keywords that have a high number of monthly searches and then integrate those words into your online posts, articles, and website structure.

Business To Business Email Marketing

August 27, 2017 Comments Off on Business To Business Email Marketing By Admin

Email marketing is an extremely efficient and effective method of increasing your sales and your customer base, but as with so many other marketing tools, if you don’t know what you’re doing it can actually cause more harm than good. Don’t ever forget that you are marketing to other companies and not individuals so your messages need to be tailored to your actual audience. When your company is trying to establish a business to business email marketing strategy, there are significant differences in your approach then if you were working on a business to consumer campaign.

Here are a few of the major points you need to consider in order to create a more effective and profitable email marketing campaign:

1. Keep it simple. If you were to meet with a prospect in person you would make sure that your pitch were straight to the point. When sending B2B emails you want to achieve the same no nonsense tone. Their time is valuable and you want to prove to them that you appreciate that fact by getting right down to business in your email, just as you would if you were talking to them in person.

2. Don’t forget the “WIIFM” (what’s in it for me) approach to your email messages. Make sure that you clearly articulate what advantages your company can provide to their company and why it just makes sense for them to do business with you. You have to structure your email message in such as way as to set yourself apart from the competition.

3. Don’t be afraid to ask them for their business. If you don’t have a clear call to action such as ‘click here now’, for example, they may not do anything. It’s one of the most common mistakes marketers make, they don’t ask the prospect to actually take action, they fail to ask for the sale. Don’t make this mistake.

4. To optimize the effectiveness of your email campaign make sure you take the time to learn more about your prospects business and what you can do to help them. This information can prove extremely helpful when you are composing your email message. By being able to add specific points to your email that would only apply to their particular business you are letting them know that you’ve taken the time to learn about their company and their needs which will help you build trust with them.

5. Remember, this is a business that has their own marketing campaigns and they are familiar with all the tricks. Don’t try too hard to ‘sell’ them. Keep your message short and on point and then follow up with a firm and clear call to action.

6. Track your results. You want to keep track of open rates as well as an increase in sales and/ or customers. It’s important for you to know which campaigns work and which ones didn’t. This information will allow you to tweak the ones that work and reuse them and start from scratch on some of the less effective campaigns.

Email marketing can be a huge benefit to any business building strategy. Take the time to research your market before you implement your business to business email marketing plan. This added step will allow you to make more money and increase your customer base for a very small investment.

An Easy Way To Improve Your Internet Marketing Strategy

August 14, 2017 Comments Off on An Easy Way To Improve Your Internet Marketing Strategy By Admin

If you have an online business presence, then there’s a good chance you want to know how to improve your internet marketing strategy. Perhaps your current efforts are bringing in some form of a return, but you know you could still be doing better. OR, maybe you are seeing no results at all and need an entirely different approach. Either way, there is a simple thing you can do to improve your strategy.

The main principle behind internet marketing is to value and respect your customers. Sounds pretty simple, doesn’t it, Yet far too many online marketers see each and every one of their visitors as potential marks. After all, if one person doesn’t buy, or if they ask for a refund, it doesn’t matter because there are so many people online around the world. In other words, they see it as a sea full of people ready to be suckered. Needless to say, this is the wrong approach.

In fact, what was just described isn’t really marketing at all. If someone just sees their online visitors as suckers ready to be taken for as much money as possible, then there isn’t any need to market to them at all. Instead, all the seller has to do is make up the biggest, most convincing lies possible to separate people from their money. Like I said, that’s not marketing.

Instead, what you need to do is respect each and every visitor. Remember that they are real people. Value them. I’m not suggesting you’re not doing this; not at all. The point is that there’s a good chance you good be doing it better than you already are.

The key is to put yourself into the mind of your customers. What do they want, Why do they want it, What does it mean if they can’t have it, Questions like these will help you shape your marketing message in a way that not only connects with your visitors, but shows that you care about them.

Whatever you do, don’t lie to them. Everything you are offering to your customers needs to be able to stand on its own merits. If you feel you have to lie “just a little” then it means your product needs to be better, or that you don’t really believe in your product. But, if your product isn’t as good as it could be, then you really aren’t ready to sell it. And if you don’t believe in your product, that will show through in your sales copy, and your site’s visitors won’t believe in it either.

If you want to improve your internet marketing strategy, then put your customers first. Think about them as real people, with real problems and real wants and needs. How successful you are will be directly related to how well you understand and connect with them. Remember, customers are the lifeblood of your business, so always value them and treat them with the respect they deserve.

Affiliate Marketing Strategy – Important Aspects of Affiliate Marketing

August 5, 2017 Comments Off on Affiliate Marketing Strategy – Important Aspects of Affiliate Marketing By Admin

You probably won’t be surprised to learn that the winning affiliate marketing strategy involves getting as much traffic (and as much targeted traffic) to your affiliate products as possible. And getting enough traffic starts with choosing a product or service that is guaranteed to generate interest and then to convert into sales.

One part of an effective affiliate marketing strategy is making sure that you leverage off of the merchant’s time and effort that have been put into his or her product or service. An experienced and skilled merchant will know that the more his or her affiliates are selling, the more he or she will earn. And therefore, he or she will continue to test and tweak the product’s or service’s sales page to make it into a the most compelling offer possible that makes it hard for people to refuse once they land on the page.

Look for sales pages that are simple and clean, that offer a compelling headline, testimonials and, if possible, even a timer that shows people how long they can claim the product or possibly the bonus that comes with it.

Once you’ve chosen a product with a proven sales page and conversion rate, you need to get as much high-quality traffic to the offer as possible. You can do this directly by advertising your affiliate link with PPC (pay-per-click), classified ads, banner ads, etc. Or you can set up a content blog or website that provides useful information on the niche of the product or service you are selling.

If you are just starting out, a blog might be the easiest way to get started and a WordPress blog is often the most highly recommended because it comes with many free plug-ins that will allow you to be more visible to the search engines.

Keyword research is an important part of any kind of affiliate marketing plan of action. After you’ve chosen the product or service that you want to promote, then choose the keywords that you are going to use to get traffic to your link or to your website or blog. Again, if you are new, you want to choose less competitive keywords.

Go to the Google Adwords Keyword Research Tool (which is free of charge) and type in the general term that describes your product’s niche. This tool will then provide you with all the related search terms that people are actually using when they go to their browser and do a search. The tool also provides you general statistics on how often each term is searched, how competitive each term is, what people are bidding on this term in PPC ads, etc.

Start with lower-searched terms and use these in your blog/website content, or in your direct link advertising methods. As you start to get more visitors, you can start using more competitive terms in your affiliate marketing strategy.

A Profitable Email Marketing Strategy

July 12, 2017 Comments Off on A Profitable Email Marketing Strategy By Admin

Internet marketing covers a lot of different areas. From website design to search engine optimization, online marketing is necessary to have a successful business on the internet. One of the most important aspects of it is having a solid email marketing strategy.

Perhaps you are already doing some email marketing. If so, then you are far ahead of all of the businesses who don’t do it. Whether you do it now or not, and no matter to what degree you are doing it, having an effective email marketing strategy is absolutely vital to your business reaching its full profit potential.

Email is one of the most basic things computer users use on a regular basis. This means even if they don’t do much else, they at least know how to check their email. To be sure, there are a lot of people that get connected just so they can send and receive email. Being able to tap into that is key to internet marketing.

So, the question then becomes what makes a successful email marketing strategy. In short, it’s getting people to agree to receive messages from you on a regular basis. The reason that this is so important is that it gives you a captive audience to market to repeatedly. The people on your email list don’t have to remember to visit your website to check if you are running a special offer. Nope. All they need to do is see your message waiting for them in their in-box.

At the very least, you should get the email address of everybody that buys from you online; just make it a part of the purchase process. Current customers tend to make up the most responsive lists for future mailings. They have already bought from you, so they are more likely to buy from you again, assuming you have met their expectations.

However, you know as well as anybody that not all visitors to your site are going to buy something. In fact, it’s safe to say that the vast majority of them won’t buy anything at all when they visit your page. That’s just the way the math works out. But does that mean you should just let them go and hope they come back in a buying mood some other time, Of course not! And that’s the other way an email marketing strategy can improve the bottom line of your business.

Give non-buyers a reason to sign up for your email list, too. (If at all possible, have a separate list for buyers and non-buyers.) Just because they weren’t ready to buy this time, doesn’t mean they won’t be ready the next time you send out a mailing to them.

Finally, remember that every mailing you send out should provide value of some kind. You can send out informational pieces that relate to your product, or you can send out sales pieces. But offering value is absolutely necessary to having an effective email marketing strategy.

A New Internet Marketing Strategy

July 10, 2017 Comments Off on A New Internet Marketing Strategy By Admin

Internet marketing is a term that is often misunderstood. Some people hear the term and instantly think of all of the junk email messages they receive. Others hear the term and think anything and everything online is internet marketing. Still others hear it and think about how they could get a better internet marketing strategy. For the sake of this article, we will assume you fall into this last group. Let’s take a look at a few ideas to help you do better.

There is one thing that any good internet marketing strategy is based upon, and that is systems. The problem is that too many many marketers throw a site together, put it online and then try to get people to buy from the site. It is possible to make money this way, but it isn’t easy and it isn’t the most profitable. What they need is a step by step system that starts from the beginning.

Before you put a site up, you need to know who your market is and how your product or service will help them. For the record, “people online” is not a market. You need to be specific. Also, do not just assume there is a market for what you’re selling. Instead, you need to find the market first, then figure out how to cater to them. Be careful! A lot of amateur marketers assume there are markets where none exist.

Once you determine who your market is, you need to know the primary way they are going to find you. An internet marketing system takes this into account. Do not assume that they will just find you by searching for some terms at Google. They may, or they may not. The truth is that you get to decide to a major degree how you want people to find you. Whatever you choose, make it a part of your system.

Now you can start thinking about putting your website together. Your site needs to incorporate everything you have done up to this point. You need to know the best way to communicate with your market, and how you want them to find you. If they will be coming to your site from somewhere else (such as an article you have written), then you need to make sure that your site matches the expectations you are creating.

Granted, a lot of these things in your new internet marketing strategy are a bit different than you have been doing them. But this is a good way to go about it if you want to get more customers and generate higher profits. Do not just go about things in a haphazard fashion. Find or make a system that you can follow each and every time.

5 Tips for your Online Marketing Strategy

July 8, 2017 Comments Off on 5 Tips for your Online Marketing Strategy By Admin

Online marketing is an incredibly strong tool that nearly every company can benefit from. Online marketing will help you to reach consumers that you would be unable to reach through normal marketing means. It can help you to increase your image, increase the interest in your company, and increase the traffic to your company.

With that being said, online marketing is more than a web ad and an email to a database. Online marketing covers multiple venues and tactics, spanning across the web to provide you with a winning strategy. If you want to have successful online marketing you need to plan out this online marketing strategy.

These five tips will help you to plan out your own strategy. They will help to bring together a cohesive marketing strategy that will be as efficient and effective as possible.

Speak Clearly

You need to make sure that your online marketing tactics speak clearly and concisely. You need to effectively communicate your message to the masses; this means that they can easily understand the message that you are trying to get across. Think about what you are trying to say to your audience and say that in the clearest way possible.

Know your Target

You need to make sure that you understand everything that there is to know about your target market. You want to know how they operate to understand exactly how to market to them. If you do not know your target, you will not be able to effectively reach them with your marketing strategy.

Know your Options

Every good marketing strategy will completely exhaust available marketing options. You need to know your various options, and need to work to understand which of these various options will work for your company.

Work Cohesively

A marketing strategy needs to execute materials that are cohesive. Cohesive marketing tactics will help to create a campaign, making your Internet marketing as effective as possible. Keep the same tone in your writing style and the same design style to create a cohesive look.

Follow Up

In the end, you need to make sure that your online marketing efforts were successful. You need to follow up with your strategy, analyzing your tactics and methods after the marketing campaign is carried out. This will help you to understand whether or not you need to tweak, change, or completely end your online marketing campaign.

These tips make it easy for you to plan out all of the intricate details of your online marketing strategy. They will help you to understand how to speak to your audience, how to narrow in on your audience, and how to bring together an entire strategy. This cohesive campaign and strategy will help to keep your business on track as it reaps the benefits of online marketing.

5 Campaign Internet Marketing Tips

July 6, 2017 Comments Off on 5 Campaign Internet Marketing Tips By Admin

Internet marketing is an important tool for any company that wants to be successful and prosperous. More and more websites and companies with websites realize the importance of driving traffic to their website.

Internet marketing helps to drive this traffic. Internet marketing can raise awareness, create brand recognition, and drive traffic to a website. The idea behind Internet marketing is to catch the attention of consumers and possible customers as efficiently as possible. For many, campaign Internet marketing is the only way to do so.

Campaign marketing helps to hit your target audience in multiple ways. Campaign marketing can be an incredible tool for some, but can be an issue and nuisance for others. These five tips will help you to get your Internet marketing campaign off to the right start.

Know your Target

The most important thing for you to be able to do is to completely define and analyze your target market. If you are going to have an Internet marketing campaign you need to make sure that you know exactly who you are trying to talk to. This information will help you to effectively reach your consumers, making your marketing efficient.

Be Clear and Concise

If you want to have a successful Internet marketing campaign you need to be as clear and concise as possible. Clearly state the message that you are trying to get to your target audience. Muddled or confusing messages will render your Internet marketing campaign useless and unsuccessful.

Use Multiple Venues

There are multiple venues and mediums that you can use with Internet marketing, including online advertising, email marketing, and search engine optimization. Your campaign should include multiple venues and mediums, as you need to connect with your audience on as many levels as possible.

Work with Professionals

If you are thinking about an Internet marketing campaign you should consider hiring a professional Internet marketing company. Professionals are going to be able to provide you with the level of service that you need to have a clean, polished, and effective Internet marketing endeavor.

Have Patience

Internet marketing is not going to be instant; it is going to need time to be successful. You need to be patient and wait for the results of your marketing to fully understand the success of the campaign. You will then be able to analyze your strategy to find weak points and strong points to work with for your next campaign.

You need to make sure that you do your due diligence when attempting campaign Internet marketing. If you fail to do your research, your campaign will fail to provide benefits to your company. You need to think about your target and think about how you are attempting to reach them. You also need to think about how you are going to go about your Internet marketing tactics. Companies that cover all of these bases before attempting to market over the Internet will see the greatest benefits and the greatest success.