Category Archive Email Profits Basics

Email Profits Basics: Lesson 2

In the first lesson we talked about how email marketing works. In this lesson we are going to talk about reaching your target audience with email.

In theory email marketing isn’t any different than other types of marketing. This means the basic principles of marketing apply to your email marketing efforts as well. One of these most important principles is the importance of reaching your target audience.

The ability to reach your target audience and convince them to make a purchase cannot be underestimated. This lesson will provide some insight into how Internet marketers can effectively reach their target audience.

The simplest way to reach your target audience is to allow existing customers as well as potential customers to register on your website and decide whether or not they want to receive emails with additional information and advertisements. When the users register they should be required to enter an email address. This registration process will allow you to compile a list of email addresses from each potential customer who expressed an interest in receiving additional information.

Sending your email marketing materials to the members of this distribution list is much more effective than sending out a mass email to recipients whose email addresses you purchased.

This is because the group of email addresses you compiled all have an interest in the products or services you offer while there is no information on the other set of email addresses to indicate whether or not the members will even have an interest in the products or services you offer.

Another tip for reaching your target audience is to do adequate research to determine how to communicate with the members of your target audience. This may include changing the language of your emails to suit the preferences of your target audience members, designing the layout and colors of the email to be appealing to the target audience and tailoring the emails to include content which is of interest to the members of the target audience. This type of research can really pay off because it will make your emails significantly more effective.

Still another tip for reaching your target audience when email marketing is to keep your message simple. Being subtle is important so your email doesn’t seem like a blatant sales pitch but it’s also important to present your message in a clear and concise manner which will be easily understood by the members of your target audience.

If you have any doubts your target audience will be able to understand your message, you can certainly leave information for the email recipients to contact you with your questions. This interaction can prove to be extremely useful. Through these communications you can learn about the needs of your target audience and how you can tailor your email marketing strategy to meet these needs.

Finally, it’s important to solicit feedback from the members of your target audience to ensure you are meeting their needs with your email marketing campaign. This should be done on a continual basis as the needs of your target audience may change over time.

When you solicit feedback from your target audience you should be sure to ask specific questions which require answers which can be interpreted easily. This is important because ability to interpret these answers will greatly impact your ability to further refine your email marketing efforts to conform to the expectations of your target audience members.

Make sure you look for the next lesson soon. We will be talking about how your business can benefit from email marketing.

 

Email Profits Basics: Lesson 1

Welcome to the first Email Profits Basics Lesson. In each lesson of this series you will learn valuable information on how you can use email marketing to increase profits for any business. In this first lesson we are going to talk a little bit about how email marketing works so you can use it to your advantage.

Before we jump in to this issues I have a quick question for you, do you really understand email marketing?

Before you begin emailing it’s important to understand the options that are available to you. The most common options include sending out advertising, publishing newsletters and offering information such as reports, ebooks or courses via email.

The advantage to all of these marketing strategies is the ability to reach a mass audience simultaneously. Unlike traditional methods of marketing such as television, radio ads or print ads which only reach an audience in a limited area email can reach anyone with access to the Internet making it an excellent medium to carry your marketing message.

Mass email is one of the most popular forms of email marketing. This includes emails which are sent to hundreds, thousands or even millions of recipients at once. The problem with this type of marketing is the potential for having your emails viewed as spam. This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you.

Newsletters are also becoming increasingly popular as a form of email marketing. Newsletters can be a simple or as complex as you prefer and may include text, graphics, advertisements, links or any combination of these elements. One of the first decisions you will have to make is whether you wish to make your newsletter strictly text or include graphics in the newsletter.

If you are on a tight budget, it may be worthwhile to only include text to avoid the need to hire a graphic artist. You may be able to incorporate graphics yourself but they won’t look nearly as professional as the graphics provided by a professional. Likewise, you can certainly write your own copy for your newsletter but you will likely create a much better impression if you hire a qualified professional writer to create the content for you instead.

Hiring a professional graphic artist and a professional writer may seem like an extraneous expense but it’s actually quite important. Your newsletter may be the first impression many potential customers get of you and your work so it’s important to make sure everything is of the highest quality.

Reports, ebooks and short courses offered via email is the final email marketing strategy we will discuss. These can be offered for a fee and turn into a source of income themselves or they may be made available for free. The theory behind offering them for free is they often contain subtle advertising urging visitors to invest in the products and services offered by your business.

Whether you charge a fee or offer them for free, care should be taken to ensure the information contained is truthful. This is critical because potential customers who receive these email courses will be judging your business based on the quality and accuracy of these email courses. If they are filled with errors the potential customer may doubt the quality of your work and seek out the products and services offered by others including your direct competitors.

Make sure you look out for the next lesson soon. We will be talking about reaching your target audience with email.