Category Archive Email Profits Basics

Email Profits Basics: Lesson 12

In the last lesson we talked about costly email marketing
mistakes you should avoid. In this lesson we are going to talk
about the benefits of using subtle email marketing techniques
you can use to get better results.

Everyday Internet users receive tons of emails telling them to
buy certain products or visit particular websites. While these
emails arrive in the inboxes of unsuspecting Internet users each
day, most of them pay very little attention to these emails.
That is because emails which are blatant advertisements are
often viewed as spam. Most

Consumers have very little tolerance for spam. Reactions to spam
tend to range from simply ignoring the emails and having the
email addresses blocked from sending future emails to reporting
the emails to their Internet service provider for further
investigation. We realize many Internet marketers have
difficulty keeping their email marketing subtle. Therefore, this
lesson will provide some useful information on how email
marketing can be kept subtle so it isn’t viewed as spam.

One of the most important criteria for ensuring your email
marketing is subtle and will not be viewed as spam is to provide
something of quality to the recipients. This may include
insightful lessons, interesting quizzes or other useful facts
which members of the target audience are likely to find useful.

When email recipients realize an email they received is offering
them something worthwhile such as knowledge or information about
a particular niche subject they are much more likely to spend
some time reviewing the email because they will not consider the
email to be spam. In addition to using the creation of this copy
to convince recipients that the email isn’t spam, the business
owners can also take advantage of this copy by providing subtle
advertising. This may include product references in the lessons
or links to your website throughout the email.

Avoiding language which makes outrageous claims can also help to
keep advertising quite subtle. Using superlatives and describing
the greatness of specific products is likely to be viewed as
blatant advertising. When this happens, it isn’t likely that
website owners will believe there is validity in anything
contained within the email because they will believe the entire
email is simply one big advertisement for your products or
services.

Another way to keep advertising subtle when running an email
marketing campaign is to only send your email to those who are
likely to be extremely interested in your products and services.
This is important because when email recipients receive an email
which doesn’t reflect their interests at all, they are not
likely to take the email serious and may view the email as a
blatant advertisement.

However, when the email is only sent to those who share a common
interest the email seems more personalized. In this case the
email recipients are not likely to view every product reference
as a blatant advertisement because they understand there is
sometimes a need to mention products or services.

Finally email marketing remains subtle when the content of the
email is written as though it isn’t coming directly from the
business owner. The copy may speak about the products and
services as though they are being offered by a third party. This
makes the advertising seem subtler because it doesn’t appear to
come directly from the business owner.

Finally, business owners can help to ensure their email
marketing efforts are not viewed as blatant advertisements by
keeping reference to your own website to an absolute minimum.
Most Internet users often view links from one website to another
strictly as an advertisement.

For this reason, it might be worthwhile for business owners who
are marketing an email campaign to keep links to a minimum and
to carefully weave these links into even the most quite benign
copy. The links should be provided as though they were only
included to provide you with an opportunity to learn more about
the products and not as a way to encourage you to purchase these
products.

It might be worthwhile to consider hiring a writer with this
type of experience to ensure the copy conveys the desired
message and has the desired effect on the email recipients.

I hope this brief course has whet your appetite to learn more about email marketing.

Be sure to check out our free report into 21 Email Marketing Hacks.

Email Profits Basics: Lesson 11

In the last lesson we talked about talk more about evaluating
your email campaigns. In this lesson we are going to go over
some costly email marketing mistakes you should avoid.

Many business owners who opt to try email marketing make the
mistake of believing any type of email marketing is beneficial.
This is simply not true; there are a number of mistakes business
owners can make when they organize an email marketing campaign.
Examples of these types of mistakes may include allowing
promotional materials to be tagged as spam, not following up
with promotional emails, not being prepared for an influx of
customers after an email marketing effort and not marketing
specifically to the target audience.

We will begin our discussion on email marketing mistakes with
spam. Spam is a problem which is reaching endemic proportions.
Each day Internet users are bombarded with spam from around the
world. This may include a host of unsolicited emails which are
promoting products or services the recipients may or may not be
interested in purchasing. Another critical mistake in email
marketing is to send emails that are likely to be construed to
be spam.

This may result in the email never reaching the recipient or
being deleted without being read, by the recipient. Avoiding the
potential of falling into the spam category isn’t very
difficult. It basically involves ensuring your promotional
emails contain more useful information than blatant advertising.
This will make it more likely for your emails to be taken
seriously.

Another mistake that is often made is failure to follow up on
promotional emails. Sending out emails to interested parties can
be very beneficial but it’s even more beneficial to contact the
recipients by other methods such as mail or telephone to answer
any questions they may have and offer any additional information
they may require. This type of follow up can be much more
effective than simply sending an email and not knowing if it
gets opened or read.

Business owners may also run into the mistake of not preparing
themselves for an influx of customers after an email marketing
effort. The express purpose of email marketing is to generate
increased interest in your products or services. Therefore, it’s
critical for to anticipate an increase in business and be
prepared to accommodate this increased demand for products and
services.

This is important because potential customers who have to wait
for products or services may seek out your competitors who are
better prepared to provide them with products or services
immediately.

Finally, another critical mistake made by is to not tailor an
email marketing campaign to their specific target audience. This
can be a problem because it may result in the email campaign
being less effective. Many people make this mistake because they
fall into the trap of believing that it’s more important to
reach a large audience than it’s to reach a target audience.

You may blindly send your email marketing materials to millions
of recipients and only generate a few leads. However, you could
send the same email marketing materials to a smaller group of
only a thousand recipients who all have an interest in your
products and services and will likely generate more leads from
this smaller email distribution list.

It isn’t only important to send your message to members of your
target audience but to also tailor your message to suit this
audience. Creating an email message which will appeal to a
variety of individuals isn’t as important as creating a message
which will appeal to members of your target audience.

You will need an autoresponder system to market with email I
recommend either Aweber or Getresponse for sending your email.

Make sure you look for your next lesson soon. We will be talking
about the benefits of using subtle email marketing techniques
you can use to get better results.

Email Profits Basics: Lesson 10

In the last lesson we talked about combining email marketing
with other types of marketing. In this lesson we are going to
talk more about evaluating your email campaigns.

Email marketing can be a very effective way to reach a target
audience. However, your marketing efforts may not reach their
full potential unless you invest some time, energy and money
into evaluating your email marketing strategy. During this
evaluation you may determine whether or not the email marketing
is helping you to reach your goals.

You can determine if the email marketing is having an adverse
effect on your business. This lesson will discuss the importance
of evaluating your email marketing and will also offer some
useful advice on how to do this.

To say that evaluating your email marketing strategy on a
regular basis is important is a tremendous understatement.
Regularly evaluating your email marketing isn’t only important
it’s critical to the success of your business. Failure to
evaluate your email marketing strategies can have adverse
effects ranging from not producing results to causing you to
lose customers to your competitors.

Consider an email marketing campaign which isn’t effective
because it doesn’t reach the members of the target audience.
Some business owners make the fatal mistake of not taking care
to ensure their email distribution list features recipients who
are extremely interested in the products or services you offer.

Business owners who take shortcuts by purchasing large email
lists, often find their shortcut did not pay off because the
recipients of their marketing emails are simply not interested
in the products or services you offer. In this scenario the
email marketing is likely to generate very few sales or website
visits. However, reevaluating the email distribution list to
include recipients who are interested in your products or
services will likely result in significantly more sales and
website visits.

Now consider a situation in which your email marketing is being
construed as spam by the recipients. If you have taken
precautions to ensure your emails are reaching members of your
target audience but your emails seem like over the top sales
pitches, the members of your email distribution list may view
your emails as spam and not take your advertisements seriously.

When this happens the member of your email distribution list may
be more likely to seek out a competitor when they are in need of
products or services rather than making a purchase from you.

Evaluating your email marketing efforts may be formal or
informal in nature. If you have specific business goals in mind
you might want to consider using whether or not, you are on the
way to meet this goal as an indication of whether or not the
email marketing is working.
You can evaluate your email marketing efforts by soliciting
customer feedback. Asking customers for their opinions about the
email marketing campaign and whether or not they were compelled
to make a purchase because of the content, the advertising or
some other element.

Based on this information you should have a good indication of
whether or not the email marketing is effective. If it isn’t
effective you should consider making changes to create more
interest in your products or services. The changes you make
should reflect the feedback you receive though to ensure you are
not making changes which will cause even less interest from the
members of the target audience.

Make sure you look for your next lesson soon. We will be talking
about costly email marketing mistakes you should avoid.

Email Profits Basics: Lesson 9

In the last lesson we talked about email marketing strategies
you can use to get better results. In this lesson we are going
to talk about combining email marketing with other types of
marketing.

Whether you choose to do your marketing online or offline, one
thing doesn’t change. This is the concept that no single
marketing strategy will be as effective as a combination of two
or more marketing strategies.

This doesn’t mean it’s necessary for you to implement every
known marketing strategy to promote your business but rather it
implies that it’s worthwhile to market from a few different
perspectives to help you achieve your business related goals.
This lesson will examine the importance of combining email
marketing with other types of marketing to create a successful;
multi-tiered marketing strategy and will also offer some advice
on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and
this is certainly true when it comes to marketing. You may enjoy
a great deal of success with email marketing but this doesn’t
mean you should not try other types of online marketing such as
website creation, participation in industry related message
boards, placing banner ads, orchestrating an affiliate marketing
campaign and generating inbound links to your website.

While it’s possible that not all of these strategies will be
effective for your business, you are likely to find at least one
other option which complements your email marketing and helps
you to achieve your business related goals.

Alternately you may even wish to combine your email marketing
campaign with more traditional marketing strategies such as
radio ads, television ads and the print media. Just because
these types of advertising do not take place online, doesn’t
mean they will not be able to help you generate more business.
In fact, advertising both online and offline can allow you to
reach a larger target audience. This is because you will likely
reach Internet users around the world but can also reach
potential customers who do not utilize the Internet for
purchasing or researching products or services similar to the
ones you offer.

Popular marketing strategies to combine with email marketing
include banner ads and message board participation. These are
all online activities and each one individually is fairly
simple. However, in combination these simple activities can
create a powerful statement. You may send out emails offering
useful information about your products or services, purchase
banner ad space on websites which may be of interest to your
potential customers and participate in industry related message
boards where you can earn the respect and pique the interest of
potential customers.

Even if your potential customers are not currently in need of
the products and services you offer, seeing your business name
so often can have a branding effect. Branding is essentially a
process in which consumers see a company name so often that they
are more likely to select a product from this company when they
are in need of an item the company offers.

If you are planning to combine multiple forms of advertising,
you should be aware that this can make it difficult for you to
evaluate the effectiveness of each marketing strategy. This is
especially true of the marketing strategies are implemented
concurrently. When you are only using one type of marketing
strategy, you can generally attribute increases in sales or
website traffic to changes in the marketing strategy.

When more than one type of marketing strategy is in effect,
determining which strategy is producing the desired effect can
be quite difficult. This situation can be handled by not making
changes to more than one marketing strategy at a time.

This will help to pinpoint which changes produce an increase in
sales or website traffic. It can also help you to determine when
changes to your marketing strategy have a detrimental effect on
your sales and website traffic. If you are having difficulty
determining which marketing strategy is most effective you can
consider asking customers to answer survey questions and provide
information such as how they learned about the products or
services, your business offers.

Make sure you look for your next lesson soon. We will be talking
more about evaluating your email campaigns.

Email Profits Basics: Lesson 8

In the last lesson we talked about choosing the right type of
content for your emails. In this lesson we are going to go over
some simple yet effective email marketing strategies you can use
to get better results.

Email marketing is becoming extremely popular but this doesn’t
mean all business owners know how to run an effective email
marketing campaign. However, those who are well versed in the
subject of email marketing and have experiencing using popular
strategies effectively are likely to gain a huge advantage over
their competitors who do not have these skills. This lesson will
provide useful information for business owners who are hoping to
improve their sales or website traffic through effective email
marketing.

If you do not have a great deal of information about email
marketing and do not fully understand the principals involved
one of the best ways to orchestrate a truly effective email
marketing campaign is to hire a consulting firm with a proven
track record in promoting business through email marketing to
assist you in your endeavor.

Similarly, to traditional marketing such as radio, television
and print media, the popular strategies governing email
marketing are changing constantly. As a business owner you
likely already have enough to deal with trying to stay up to
date on business practices that you do not have the time, energy
or finances to also stay up to date on the latest changes in
email marketing.

For this reason, it’s certainly worthwhile to hire a
professional in the email marketing industry who can devote
himself full time to keeping up to date with the most effective
email marketing strategies and designing an email marketing
campaign for our business to help you achieve your business
related goals.

However, selecting a consultant from the many options available
can be downright overwhelming. In general, you should look for a
consultant who has a great deal of experience, a proven track
record, listens to your questions carefully, explains concepts
simply and makes your project a priority.

Another popular strategy for email marketing is to offer an
email correspondence course on a subject closely related to your
website or the products or services you offer. These
correspondence courses should include a number of short
segments, provide useful information, be of interest to your
intended audience and should also help to promote your business
in some way.

The simplest way to promote your business without having your
correspondence course deemed to be spam is to use a soft sell
approach to subtly urge readers to make a purchase or visit your
website for more information.

Publishing and distributing period courses is another example of
an email marketing strategy which can be highly effective. A
course is very similar to a course which is printed and
distributed by conventional methods such as mail delivery. The
bulk of a course should be quality content in the form of
featured lessons, short lessons containing useful tips or
product reviews. The course may also contain graphical elements.
These elements may simply be graphic designs or they may be
graphics which also serve as links. The links may direct traffic
to your website or to other websites.

Finally, your courses should contain some type of soft sell
sales approach. It’s important to not make the sales pitch
blatant as this may result in the course being considered spam.
Finally, the course should contain a call to action urging the
readers to either make a purchase or visit your website for more
information.

Regardless of the method of email marketing you opt to utilize,
one of the most important strategies is to evaluate the
effectiveness of your email marketing on a regular basis. This
is critical because elements of your email marketing campaign
which are not working should be weeded out. Likewise, elements
of your marketing campaign which are enjoying a high degree of
success should be utilized more often.

For example, if you notice there is a spike in sales or website
traffic each time you lesson a course, it might be worthwhile to
begin issuing courses more often. This type of evaluation and
feedback can turn a moderate success into a huge success.

Make sure you look for your next lesson soon. We will be talking
about combining email marketing with other types of marketing.

Email Profits Basics: Lesson 7

In the last lesson we talked about the fine line between
advertising and spam. In this lesson we are going to talk about
choosing the right type of content for your emails.

Email marketing may include sending email advertisements to a
large distribution list, publishing and distributing a course
and sending informative emails with a soft sell approach to
encourage recipients to make a purchase or visit your website.
Whether you opt to utilize one or all of these email marketing
techniques, you will be faced with one specific dilemma and that
is writing the content which will appear in these emails.

This is critical because these emails may be the first
impression potential customers are receiving for your products
and services. Superior content will give the potential customers
a good first impression which may make them more likely to
purchase your products or services. This lesson will discuss
some proven techniques for ensuring the content you use in your
email marketing campaign will reap the maximum benefits.

The importance of hiring a professional writer to assist you in
your email marketing campaign cannot be stressed enough. It’s
one of the most critical elements to the success of your
campaign. You may be a decent writer or you may have a staff
member who you think can do a good job creating the content for
your email marketing but unless you or your staff member is a
professional writer by trade, the quality of the work will
likely not be of the same quality as a professional can produce.

This can be very damaging especially if your competitors are
hiring writers to create their content. Your emails will likely
not be viewed as favorably as the emails written by
professionals.

The content you decide to include in your email marketing
efforts is largely a matter of personal preference but there are
some methods which have traditionally been more successful than
others. The type of content which may be effective often
includes informative lessons, short useful tips, links to
relevant websites, advertising for complementary products and
even some subtle forms of advertising which are meant to
persuade the recipients of the email to either make a purchase
or visit your website.

Full length insightful lessons which are likely to be of
interest to the members of your email distribution list are an
excellent idea for your email marketing campaign. These lessons
are a good idea because they will likely contain information
which the recipients of your email will appreciate.
Additionally, these lessons give you the opportunity to include
information about your products or services in the copy of the
email. This can be a subtle form of advertising when it
encourages the recipients to purchase a product or service or
visit the website without actually asking the recipient to do
so.

Short product reviews can also be very useful and helpful when
you include them in your email marketing campaign. These reviews
can help to attract a great deal of attention especially when
the reviews focus on the products you offer and provide
favorable reviews for these products. This type of information
can either be subjective in nature or can remain objective by
simply specifying the features of the products and offering
other concrete pieces of information as opposed to opinions of
the products.

Advertising is often a quite important part of an email
marketing campaign. This advertising may either be direct or
indirect in nature. Direct advertising may include banner ads or
other graphical advertisements which encourage website visitors
to click through the link to reach either your website or a
sponsor’s website. Indirect advertising may apply to content in
the copy of featured lessons which subtly encourage visitors to
make a purchase or visit your website.

The indirect marketing in an email marketing campaign is usually
supporting the products or services you offer while direct
marketing will likely promote products and services offered by
sponsors who paid to receive advertising space on the email.
Email recipients are usually well aware these graphics are part
of an advertisement and will choose to click on these links when
they have an interest in the products or services being offered.

Make sure you look for your next lesson soon. We will be talking
about simple yet effective email marketing strategies you can
use to get better results.

Email Profits Basics: Lesson 6

In the last lesson we talked about how to tell if your email
marketing is working or not.
In this lesson we are going talk about the fine line between
advertising and spam.

There is a fine line between advertising and spam and
unfortunately many business owners do not understand the
difference between the two. This is important because while a
cleaver, well planted Internet marketing campaign can help to
attract new customers and keep existing customers loyal, spam is
likely to alienate both new customers and existing customers.

This can be extremely damaging to profit margins for the
business owners. This lesson will take a look at a few basic
Internet marketing strategies such as banner ads, email campaign
and message board posts and describe how each can quickly cross
the line from cleaver advertising to spam.

Banner ads are one of the most popular strategies which
accompany an Internet marketing plan. These ads are usually ads
which appear at the top of websites and span the width of the
website. It’s from this appearance that they earned the name
banner ads but actually banner ads can refer to ads of a variety
of different sizes and shapes which appear in an array of
different locations on a website.

In many cases the business owner purchases advertising space on
these websites but the banner ad may also be placed as part of
an exchange or an affiliate marketing campaign. Banner ad
exchanges are situations in which one business owner posts a
banner ad on his website in exchange for another business owner
posting his banner ad on the other website.

These agreements may be made individually between business
owners with complementary businesses or as part of exchanges
facilitated by a third party. In the case of affiliate
marketing, an affiliate posts and advertisement for your
business in exchange for compensation when the banner ad
produces a desired effect such as generating website traffic or
generating a sale. The terms of these agreements are determined
beforehand and are generally based on a scale of pay per
impression, pay per click or pay per sale or lead.

Now that you understand what banner ads are, it’s also important
to understand how they can be overused and appear to be spam.
Judiciously placing your banner ad on a few websites which are
likely to attract an audience similar to your target audience is
smart marketing, placing your banner ad on any website which
will display the ad regardless of the target audience can be
construed as spam.

Internet users who feel as though your banner ads are everywhere
they turn will not likely take your business seriously and are
not likely to purchase products or services from you as a result
of your banner ads.

Email campaigns can also be very useful tools in the industry of
Internet marketing. These campaigns may involve sending periodic
courses filled with information as well as advertisements,
short, informative email courses or emails offering discounts on
products and services.

Loyal customers who opt into your email list will likely not
view these emails as spam and may purchase additional products
and services from your business as a result of this marketing
strategy. Additionally, potential customers who have
specifically requested additional information on your products
and services will also find this type of marketing to be useful.

However, email recipients who did not request information are
likely to view your emails as spam. Harvesting email addresses
in a deceptive manner and using these addresses to send out mass
emails will likely always be considered to be spam.

Finally, message boards provide an excellent opportunity for
business owners to obtain some free advertising where it will be
noticed by members of the target audience. If the products and
services you offer appeal to a specific niche, it’s worthwhile
to join message boards and online forums related to your
industry of choice.

Here you will find a large population of Internet users who may
have an interest in your products. You might consider including
a link to your business in your signature or posting the link
when it’s applicable to the conversation.

However, care should be taken to carefully review the message
board guidelines to ensure you are not doing anything
inappropriate. This technique is smart marketing. Conversely,
replying to every message with a link to your website when it
isn’t relevant to the conversation is likely to be construed as
spam by other members. Once they begin to view your posts as
spam, they are not likely to visit your website via the links
you post.

Make sure you look for your next lesson soon. We will be talking
about choosing the right type of content for your emails.

Email Profits Basics: Lesson 5

In the last lesson we talked about creating email lists for your
marketing campaigns. In this lesson we are going to talk about
how to tell if your email marketing is working or not.

This is a question which is on the mind of all business owners
who participate in an email marketing campaign for the purposes
of promoting their business. In fact, questions regarding the
effectiveness of any type of marketing endeavor should be asked
regularly to ensure the marketing efforts are producing the
desired results.

Asking these questions on a regular basis and continually
evaluating the effectiveness of the email marketing campaign
will help to ensure the email marketing campaign is working well
and remains effective whenever changes are made to the marketing
strategy. This lesson will highlight why it’s so important to
evaluate your email marketing strategy often and will also
provide a few tips for evaluating your email marketing strategy.

Evaluating your email marketing strategy on a regular basis is
very important because failure to do so may result in your
efforts being essentially a waste of time. Email marketing may
be a cost effective way to advertise your business but there is
some time, money and energy involved in planning and executing
an email marketing campaign.

If the campaign is ineffective and nothing is done to attempt to
make the email marketing campaign more effective your business
is wasting resources by continuing to invest in this type of
marketing strategy when it isn’t generating profit for your
business or even interest in your products or services.

It’s important to regularly evaluate the effectiveness of your
email marketing strategy but it’s even more important to set
goals before you begin the process of evaluating your marketing
efforts. This is important because without these goals it can be
difficult to determine whether or not the email marketing
efforts are effective.

For example, your goal may be to increase the number of sales
you make per month. Evaluating whether or not you are generating
more sales each month is a fairly simple process. However, if
your goal is to generate more interest in your products you
would use website traffic as opposed to sales to evaluate the
effectiveness of the email marketing campaign.

Once you have determined how you intend to evaluate you progress
you should be able to easily determine the effectiveness of your
current email marketing strategy as long as this is the only
marketing you are currently doing. This is because if you have
more than one marketing strategy in use at once you cannot be
sure which strategy is driving customers to make purchases or
visit your website.

When you decide to evaluate your email marketing strategy
according to specific goals you should take care to ensure you
are not currently running other types of marketing in
conjunction with your email marketing effort. This will help to
prevent confusion about which type of marketing is producing the
desired effect. It will also help to prevent business owners
from mistakenly believing email marketing is producing a desired
effect when it’s actually another marketing strategy which is
helping to produce the desired effect.

Customer surveys are very important for evaluating the
effectiveness of an email marketing campaign. Asking customers
how they heard about your products or services is an excellent
way to determine whether or not many of your customers are being
enticed to make a purchase based on your email marketing
efforts.

Additionally, these surveys can be used to obtain more detailed
information about the email recipient’s reaction to the email
marketing campaign. Customers can provide valuable feedback
about topics such as the layout and appearance of the email to
the ease of readability of the content included in the email.

All of this information can help a business owner determine how
to design future emails to achieve a desired effect. Armed with
this information the business owner can design subsequent emails
which incorporate many of the qualities previous customers found
to be useful and avoid qualities which were viewed as useless in
the past.

Make sure you look for your next lesson soon. We will be talking
about the fine line between advertising and spam.

Email Profits Basics: Lesson 4

In the last lesson we talked about how your business can benefit
from email marketing.
In this lesson we are going to talk about creating email lists
for your marketing campaigns.

If you plan to do some Internet marketing to promote your
business endeavor, you should seriously consider email marketing
as at least one tier of your Internet marketing campaign. Many
business owners shy away from email marketing because they
believe all email marketing campaigns are purely spam.

This isn’t true and not using this type of marketing can cause
your business to lose out on a great deal of business. By not
appealing to potential customers via email, your business may
lose a great deal of business to competitors who are using email
marketing campaigns to reach customers around the world.

The first step of an email marketing campaign should be creating
an email distribution list. This lesson will discuss some
popular options for doing this and should help to the reader to
learn more about what is acceptable and what isn’t when it comes
to email marketing.

Once you have made the decision to start using email marketing
to promote your business you are likely facing the dilemma of
compiling an email distribution list. This is essentially a list
of email addresses to which you will email your advertising and
promotional materials. One common way to gain a list of email
addresses is to purchase a list from distributors.

However, this method isn’t very effective at all and we do not
recommend it. The problem with purchasing an email list if you
have no way of knowing whether or not the members of the list
would have any interest at all in your products or services.
This is very important because while you want to reach a large
audience with your email marketing you also want this audience
to be members of your overall target audience.

When you purchase an email list you may be sending your email
messages to some users who might be interested but this is
largely coincidental and isn’t likely to be well received
because the message was not solicited. Internet users are very
quick to delete materials they believe to be spam without even
opening or reading the emails.

In fact, some Internet service providers include spam filters
which may automatically delete your emails if your messages are
deemed to be spam. These filters run complex algorithms on the
subject heading and content of the message to determine whether
or not it’s spam and are quite adept at weeding out spam.
Therefore, you run the risk of having your email marketing
effort turn out to be a complete waste if the majority of
recipients never even read or receive the message.

A far better way to create an email distribution list for your
email marketing campaign is to ask current customers as well as
interested potential customers to register with your website to
receive additional information and periodic updates about your
products and services as well as other information which might
be of interest to them. This provides you with a database of
email addresses from current customers as well as potential
customers who have a genuine interest in your products and
services and who are interested in learning more about these
products and services.

Once you have a list of interested customers or potential
customers you can send emails or create course for distribution
to the members of your email list. These documents should
contain a wealth of valuable information as well as a soft sell
pitch for your products and services. This information will be
valued by the readers and may help to persuade them to try your
products and services.

You might also want to include useful links to either your
website as well as other websites which may be of interest to
your readers. Your content should also contain a portion which
urges the reader to take a specific action such as making a
purchase or at least investigating a product further.

Make sure you look for your next lesson soon. We will be talking
about how to tell if your email marketing is working or not.

Email Profits Basics: Lesson 3

In the last lesson we talked about reaching your target audience
with email. In this lesson we are going to talk about how your
business can benefit from email marketing.

Even if you are already running a successful business, you may
be surprised to learn your business can benefit greatly from
orchestrating an effective email marketing campaign. An email
marketing campaign and a number of different advantages
including the ability to reach a worldwide audience, a variety
of different marketing options at your fingertips and the
ability to do a great deal of marketing with very little
investment dollars. This lesson will take a look at all of these
different topics to provide insight into how email marketing can
benefit your business.

For many business owners one of the most prominent advantages to
email marketing is the ability to reach a worldwide audience
with minimal effort. While traditional marketing methods such as
television advertisements, radio advertisements and
advertisements in print media are typically targeted at a rather
small geographic area, email marketing can reach a worldwide
audience.

It’s possible to reach an audience of this magnitude with other
marketing methods but it would be much more complicated to do
and would likely involve launching advertising campaigns in
several different markets. This is possible but would require an
intense coordination effort and will likely require at least a
few staff members to assist you in this effort.

Conversely, the ability to transmit instantly via email can make
it much easier to reach target audience members with literally
just the click of a mouse. The act of creating the marketing
materials for your email marketing campaign is significantly
more involved but once this is done reaching members of your
target audience is quite simple.

Another advantage to email marketing is there are a multitude of
advertising options available to those who wish to utilize this
marketing strategy. The most commonly used method of email
marketing it so sends out group emails with product information
and other promotional materials. However, another way to
approach the concept of email marketing is to publish and
distribute courses to interested email recipients. A course is
typically much more in depth than the type of information which
would normally accompany a promotional email. These courses
typically feature at least one in depth lesson as well as a few
shorter lessons which either offer useful tips or review
products.

Additionally, there may be some graphics, advertising and links
include in the layout of the course. Email marketing campaigns
can also take the place of email correspondence courses which
typically focus on one niche subject and feature a few
installments which provide detailed information on a specific
facet of the niche subject.

Finally email marketing can benefit your business because it’s
an extremely cost effective method of advertising. When you opt
to orchestrate an email marketing campaign you will likely
invest money in hiring professionals such as writers and graphic
designers to assist you in creating content and an appealing
layout for your promotional emails.

This is typically not more than you would invest in hiring the
same type of personnel for an offline marketing campaign.
However, unlike offline marketing methods there isn’t a great
deal of cost associated with executing your email marketing
campaign. Consider the creation of a television commercial where
you will have to pay fees and purchase advertising space to
allow your advertising to reach the public.

However, when you transmit your advertising via email, there is
virtually no cost associated with this transmission. There are
of course costs associated with maintaining an Internet
connection and retaining employees to send these emails but
these costs are minimal and can be considered to be part of
normal operating costs.

Make sure you look for your next lesson soon. We will be talking
about creating email lists for your marketing campaigns.