Email Profits Basics: Lesson 9

Email Profits Basics: Lesson 9

In the last lesson we talked about email marketing strategies
you can use to get better results. In this lesson we are going
to talk about combining email marketing with other types of
marketing.

Whether you choose to do your marketing online or offline, one
thing doesn’t change. This is the concept that no single
marketing strategy will be as effective as a combination of two
or more marketing strategies.

This doesn’t mean it’s necessary for you to implement every
known marketing strategy to promote your business but rather it
implies that it’s worthwhile to market from a few different
perspectives to help you achieve your business related goals.
This lesson will examine the importance of combining email
marketing with other types of marketing to create a successful;
multi-tiered marketing strategy and will also offer some advice
on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and
this is certainly true when it comes to marketing. You may enjoy
a great deal of success with email marketing but this doesn’t
mean you should not try other types of online marketing such as
website creation, participation in industry related message
boards, placing banner ads, orchestrating an affiliate marketing
campaign and generating inbound links to your website.

While it’s possible that not all of these strategies will be
effective for your business, you are likely to find at least one
other option which complements your email marketing and helps
you to achieve your business related goals.

Alternately you may even wish to combine your email marketing
campaign with more traditional marketing strategies such as
radio ads, television ads and the print media. Just because
these types of advertising do not take place online, doesn’t
mean they will not be able to help you generate more business.
In fact, advertising both online and offline can allow you to
reach a larger target audience. This is because you will likely
reach Internet users around the world but can also reach
potential customers who do not utilize the Internet for
purchasing or researching products or services similar to the
ones you offer.

Popular marketing strategies to combine with email marketing
include banner ads and message board participation. These are
all online activities and each one individually is fairly
simple. However, in combination these simple activities can
create a powerful statement. You may send out emails offering
useful information about your products or services, purchase
banner ad space on websites which may be of interest to your
potential customers and participate in industry related message
boards where you can earn the respect and pique the interest of
potential customers.

Even if your potential customers are not currently in need of
the products and services you offer, seeing your business name
so often can have a branding effect. Branding is essentially a
process in which consumers see a company name so often that they
are more likely to select a product from this company when they
are in need of an item the company offers.

If you are planning to combine multiple forms of advertising,
you should be aware that this can make it difficult for you to
evaluate the effectiveness of each marketing strategy. This is
especially true of the marketing strategies are implemented
concurrently. When you are only using one type of marketing
strategy, you can generally attribute increases in sales or
website traffic to changes in the marketing strategy.

When more than one type of marketing strategy is in effect,
determining which strategy is producing the desired effect can
be quite difficult. This situation can be handled by not making
changes to more than one marketing strategy at a time.

This will help to pinpoint which changes produce an increase in
sales or website traffic. It can also help you to determine when
changes to your marketing strategy have a detrimental effect on
your sales and website traffic. If you are having difficulty
determining which marketing strategy is most effective you can
consider asking customers to answer survey questions and provide
information such as how they learned about the products or
services, your business offers.

Make sure you look for your next lesson soon. We will be talking
more about evaluating your email campaigns.

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