Email Profits Basics: Lesson 7

Email Profits Basics: Lesson 7

In the last lesson we talked about the fine line between
advertising and spam. In this lesson we are going to talk about
choosing the right type of content for your emails.

Email marketing may include sending email advertisements to a
large distribution list, publishing and distributing a course
and sending informative emails with a soft sell approach to
encourage recipients to make a purchase or visit your website.
Whether you opt to utilize one or all of these email marketing
techniques, you will be faced with one specific dilemma and that
is writing the content which will appear in these emails.

This is critical because these emails may be the first
impression potential customers are receiving for your products
and services. Superior content will give the potential customers
a good first impression which may make them more likely to
purchase your products or services. This lesson will discuss
some proven techniques for ensuring the content you use in your
email marketing campaign will reap the maximum benefits.

The importance of hiring a professional writer to assist you in
your email marketing campaign cannot be stressed enough. It’s
one of the most critical elements to the success of your
campaign. You may be a decent writer or you may have a staff
member who you think can do a good job creating the content for
your email marketing but unless you or your staff member is a
professional writer by trade, the quality of the work will
likely not be of the same quality as a professional can produce.

This can be very damaging especially if your competitors are
hiring writers to create their content. Your emails will likely
not be viewed as favorably as the emails written by
professionals.

The content you decide to include in your email marketing
efforts is largely a matter of personal preference but there are
some methods which have traditionally been more successful than
others. The type of content which may be effective often
includes informative lessons, short useful tips, links to
relevant websites, advertising for complementary products and
even some subtle forms of advertising which are meant to
persuade the recipients of the email to either make a purchase
or visit your website.

Full length insightful lessons which are likely to be of
interest to the members of your email distribution list are an
excellent idea for your email marketing campaign. These lessons
are a good idea because they will likely contain information
which the recipients of your email will appreciate.
Additionally, these lessons give you the opportunity to include
information about your products or services in the copy of the
email. This can be a subtle form of advertising when it
encourages the recipients to purchase a product or service or
visit the website without actually asking the recipient to do
so.

Short product reviews can also be very useful and helpful when
you include them in your email marketing campaign. These reviews
can help to attract a great deal of attention especially when
the reviews focus on the products you offer and provide
favorable reviews for these products. This type of information
can either be subjective in nature or can remain objective by
simply specifying the features of the products and offering
other concrete pieces of information as opposed to opinions of
the products.

Advertising is often a quite important part of an email
marketing campaign. This advertising may either be direct or
indirect in nature. Direct advertising may include banner ads or
other graphical advertisements which encourage website visitors
to click through the link to reach either your website or a
sponsor’s website. Indirect advertising may apply to content in
the copy of featured lessons which subtly encourage visitors to
make a purchase or visit your website.

The indirect marketing in an email marketing campaign is usually
supporting the products or services you offer while direct
marketing will likely promote products and services offered by
sponsors who paid to receive advertising space on the email.
Email recipients are usually well aware these graphics are part
of an advertisement and will choose to click on these links when
they have an interest in the products or services being offered.

Make sure you look for your next lesson soon. We will be talking
about simple yet effective email marketing strategies you can
use to get better results.

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