Email Profits Basics: Lesson 6

Email Profits Basics: Lesson 6

In the last lesson we talked about how to tell if your email
marketing is working or not.
In this lesson we are going talk about the fine line between
advertising and spam.

There is a fine line between advertising and spam and
unfortunately many business owners do not understand the
difference between the two. This is important because while a
cleaver, well planted Internet marketing campaign can help to
attract new customers and keep existing customers loyal, spam is
likely to alienate both new customers and existing customers.

This can be extremely damaging to profit margins for the
business owners. This lesson will take a look at a few basic
Internet marketing strategies such as banner ads, email campaign
and message board posts and describe how each can quickly cross
the line from cleaver advertising to spam.

Banner ads are one of the most popular strategies which
accompany an Internet marketing plan. These ads are usually ads
which appear at the top of websites and span the width of the
website. It’s from this appearance that they earned the name
banner ads but actually banner ads can refer to ads of a variety
of different sizes and shapes which appear in an array of
different locations on a website.

In many cases the business owner purchases advertising space on
these websites but the banner ad may also be placed as part of
an exchange or an affiliate marketing campaign. Banner ad
exchanges are situations in which one business owner posts a
banner ad on his website in exchange for another business owner
posting his banner ad on the other website.

These agreements may be made individually between business
owners with complementary businesses or as part of exchanges
facilitated by a third party. In the case of affiliate
marketing, an affiliate posts and advertisement for your
business in exchange for compensation when the banner ad
produces a desired effect such as generating website traffic or
generating a sale. The terms of these agreements are determined
beforehand and are generally based on a scale of pay per
impression, pay per click or pay per sale or lead.

Now that you understand what banner ads are, it’s also important
to understand how they can be overused and appear to be spam.
Judiciously placing your banner ad on a few websites which are
likely to attract an audience similar to your target audience is
smart marketing, placing your banner ad on any website which
will display the ad regardless of the target audience can be
construed as spam.

Internet users who feel as though your banner ads are everywhere
they turn will not likely take your business seriously and are
not likely to purchase products or services from you as a result
of your banner ads.

Email campaigns can also be very useful tools in the industry of
Internet marketing. These campaigns may involve sending periodic
courses filled with information as well as advertisements,
short, informative email courses or emails offering discounts on
products and services.

Loyal customers who opt into your email list will likely not
view these emails as spam and may purchase additional products
and services from your business as a result of this marketing
strategy. Additionally, potential customers who have
specifically requested additional information on your products
and services will also find this type of marketing to be useful.

However, email recipients who did not request information are
likely to view your emails as spam. Harvesting email addresses
in a deceptive manner and using these addresses to send out mass
emails will likely always be considered to be spam.

Finally, message boards provide an excellent opportunity for
business owners to obtain some free advertising where it will be
noticed by members of the target audience. If the products and
services you offer appeal to a specific niche, it’s worthwhile
to join message boards and online forums related to your
industry of choice.

Here you will find a large population of Internet users who may
have an interest in your products. You might consider including
a link to your business in your signature or posting the link
when it’s applicable to the conversation.

However, care should be taken to carefully review the message
board guidelines to ensure you are not doing anything
inappropriate. This technique is smart marketing. Conversely,
replying to every message with a link to your website when it
isn’t relevant to the conversation is likely to be construed as
spam by other members. Once they begin to view your posts as
spam, they are not likely to visit your website via the links
you post.

Make sure you look for your next lesson soon. We will be talking
about choosing the right type of content for your emails.

Leave a Reply

Your email address will not be published. Required fields are marked *