Email Profits Basics: Lesson 5

Email Profits Basics: Lesson 5

In the last lesson we talked about creating email lists for your
marketing campaigns. In this lesson we are going to talk about
how to tell if your email marketing is working or not.

This is a question which is on the mind of all business owners
who participate in an email marketing campaign for the purposes
of promoting their business. In fact, questions regarding the
effectiveness of any type of marketing endeavor should be asked
regularly to ensure the marketing efforts are producing the
desired results.

Asking these questions on a regular basis and continually
evaluating the effectiveness of the email marketing campaign
will help to ensure the email marketing campaign is working well
and remains effective whenever changes are made to the marketing
strategy. This lesson will highlight why it’s so important to
evaluate your email marketing strategy often and will also
provide a few tips for evaluating your email marketing strategy.

Evaluating your email marketing strategy on a regular basis is
very important because failure to do so may result in your
efforts being essentially a waste of time. Email marketing may
be a cost effective way to advertise your business but there is
some time, money and energy involved in planning and executing
an email marketing campaign.

If the campaign is ineffective and nothing is done to attempt to
make the email marketing campaign more effective your business
is wasting resources by continuing to invest in this type of
marketing strategy when it isn’t generating profit for your
business or even interest in your products or services.

It’s important to regularly evaluate the effectiveness of your
email marketing strategy but it’s even more important to set
goals before you begin the process of evaluating your marketing
efforts. This is important because without these goals it can be
difficult to determine whether or not the email marketing
efforts are effective.

For example, your goal may be to increase the number of sales
you make per month. Evaluating whether or not you are generating
more sales each month is a fairly simple process. However, if
your goal is to generate more interest in your products you
would use website traffic as opposed to sales to evaluate the
effectiveness of the email marketing campaign.

Once you have determined how you intend to evaluate you progress
you should be able to easily determine the effectiveness of your
current email marketing strategy as long as this is the only
marketing you are currently doing. This is because if you have
more than one marketing strategy in use at once you cannot be
sure which strategy is driving customers to make purchases or
visit your website.

When you decide to evaluate your email marketing strategy
according to specific goals you should take care to ensure you
are not currently running other types of marketing in
conjunction with your email marketing effort. This will help to
prevent confusion about which type of marketing is producing the
desired effect. It will also help to prevent business owners
from mistakenly believing email marketing is producing a desired
effect when it’s actually another marketing strategy which is
helping to produce the desired effect.

Customer surveys are very important for evaluating the
effectiveness of an email marketing campaign. Asking customers
how they heard about your products or services is an excellent
way to determine whether or not many of your customers are being
enticed to make a purchase based on your email marketing
efforts.

Additionally, these surveys can be used to obtain more detailed
information about the email recipient’s reaction to the email
marketing campaign. Customers can provide valuable feedback
about topics such as the layout and appearance of the email to
the ease of readability of the content included in the email.

All of this information can help a business owner determine how
to design future emails to achieve a desired effect. Armed with
this information the business owner can design subsequent emails
which incorporate many of the qualities previous customers found
to be useful and avoid qualities which were viewed as useless in
the past.

Make sure you look for your next lesson soon. We will be talking
about the fine line between advertising and spam.

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