Email Profits Basics: Lesson 4

Email Profits Basics: Lesson 4

In the last lesson we talked about how your business can benefit
from email marketing.
In this lesson we are going to talk about creating email lists
for your marketing campaigns.

If you plan to do some Internet marketing to promote your
business endeavor, you should seriously consider email marketing
as at least one tier of your Internet marketing campaign. Many
business owners shy away from email marketing because they
believe all email marketing campaigns are purely spam.

This isn’t true and not using this type of marketing can cause
your business to lose out on a great deal of business. By not
appealing to potential customers via email, your business may
lose a great deal of business to competitors who are using email
marketing campaigns to reach customers around the world.

The first step of an email marketing campaign should be creating
an email distribution list. This lesson will discuss some
popular options for doing this and should help to the reader to
learn more about what is acceptable and what isn’t when it comes
to email marketing.

Once you have made the decision to start using email marketing
to promote your business you are likely facing the dilemma of
compiling an email distribution list. This is essentially a list
of email addresses to which you will email your advertising and
promotional materials. One common way to gain a list of email
addresses is to purchase a list from distributors.

However, this method isn’t very effective at all and we do not
recommend it. The problem with purchasing an email list if you
have no way of knowing whether or not the members of the list
would have any interest at all in your products or services.
This is very important because while you want to reach a large
audience with your email marketing you also want this audience
to be members of your overall target audience.

When you purchase an email list you may be sending your email
messages to some users who might be interested but this is
largely coincidental and isn’t likely to be well received
because the message was not solicited. Internet users are very
quick to delete materials they believe to be spam without even
opening or reading the emails.

In fact, some Internet service providers include spam filters
which may automatically delete your emails if your messages are
deemed to be spam. These filters run complex algorithms on the
subject heading and content of the message to determine whether
or not it’s spam and are quite adept at weeding out spam.
Therefore, you run the risk of having your email marketing
effort turn out to be a complete waste if the majority of
recipients never even read or receive the message.

A far better way to create an email distribution list for your
email marketing campaign is to ask current customers as well as
interested potential customers to register with your website to
receive additional information and periodic updates about your
products and services as well as other information which might
be of interest to them. This provides you with a database of
email addresses from current customers as well as potential
customers who have a genuine interest in your products and
services and who are interested in learning more about these
products and services.

Once you have a list of interested customers or potential
customers you can send emails or create course for distribution
to the members of your email list. These documents should
contain a wealth of valuable information as well as a soft sell
pitch for your products and services. This information will be
valued by the readers and may help to persuade them to try your
products and services.

You might also want to include useful links to either your
website as well as other websites which may be of interest to
your readers. Your content should also contain a portion which
urges the reader to take a specific action such as making a
purchase or at least investigating a product further.

Make sure you look for your next lesson soon. We will be talking
about how to tell if your email marketing is working or not.

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