Email Profits Basics: Lesson 3

Email Profits Basics: Lesson 3

In the last lesson we talked about reaching your target audience
with email. In this lesson we are going to talk about how your
business can benefit from email marketing.

Even if you are already running a successful business, you may
be surprised to learn your business can benefit greatly from
orchestrating an effective email marketing campaign. An email
marketing campaign and a number of different advantages
including the ability to reach a worldwide audience, a variety
of different marketing options at your fingertips and the
ability to do a great deal of marketing with very little
investment dollars. This lesson will take a look at all of these
different topics to provide insight into how email marketing can
benefit your business.

For many business owners one of the most prominent advantages to
email marketing is the ability to reach a worldwide audience
with minimal effort. While traditional marketing methods such as
television advertisements, radio advertisements and
advertisements in print media are typically targeted at a rather
small geographic area, email marketing can reach a worldwide
audience.

It’s possible to reach an audience of this magnitude with other
marketing methods but it would be much more complicated to do
and would likely involve launching advertising campaigns in
several different markets. This is possible but would require an
intense coordination effort and will likely require at least a
few staff members to assist you in this effort.

Conversely, the ability to transmit instantly via email can make
it much easier to reach target audience members with literally
just the click of a mouse. The act of creating the marketing
materials for your email marketing campaign is significantly
more involved but once this is done reaching members of your
target audience is quite simple.

Another advantage to email marketing is there are a multitude of
advertising options available to those who wish to utilize this
marketing strategy. The most commonly used method of email
marketing it so sends out group emails with product information
and other promotional materials. However, another way to
approach the concept of email marketing is to publish and
distribute courses to interested email recipients. A course is
typically much more in depth than the type of information which
would normally accompany a promotional email. These courses
typically feature at least one in depth lesson as well as a few
shorter lessons which either offer useful tips or review
products.

Additionally, there may be some graphics, advertising and links
include in the layout of the course. Email marketing campaigns
can also take the place of email correspondence courses which
typically focus on one niche subject and feature a few
installments which provide detailed information on a specific
facet of the niche subject.

Finally email marketing can benefit your business because it’s
an extremely cost effective method of advertising. When you opt
to orchestrate an email marketing campaign you will likely
invest money in hiring professionals such as writers and graphic
designers to assist you in creating content and an appealing
layout for your promotional emails.

This is typically not more than you would invest in hiring the
same type of personnel for an offline marketing campaign.
However, unlike offline marketing methods there isn’t a great
deal of cost associated with executing your email marketing
campaign. Consider the creation of a television commercial where
you will have to pay fees and purchase advertising space to
allow your advertising to reach the public.

However, when you transmit your advertising via email, there is
virtually no cost associated with this transmission. There are
of course costs associated with maintaining an Internet
connection and retaining employees to send these emails but
these costs are minimal and can be considered to be part of
normal operating costs.

Make sure you look for your next lesson soon. We will be talking
about creating email lists for your marketing campaigns.

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