Email Profits Basics: Lesson 12

Email Profits Basics: Lesson 12

In the last lesson we talked about costly email marketing
mistakes you should avoid. In this lesson we are going to talk
about the benefits of using subtle email marketing techniques
you can use to get better results.

Everyday Internet users receive tons of emails telling them to
buy certain products or visit particular websites. While these
emails arrive in the inboxes of unsuspecting Internet users each
day, most of them pay very little attention to these emails.
That is because emails which are blatant advertisements are
often viewed as spam. Most

Consumers have very little tolerance for spam. Reactions to spam
tend to range from simply ignoring the emails and having the
email addresses blocked from sending future emails to reporting
the emails to their Internet service provider for further
investigation. We realize many Internet marketers have
difficulty keeping their email marketing subtle. Therefore, this
lesson will provide some useful information on how email
marketing can be kept subtle so it isn’t viewed as spam.

One of the most important criteria for ensuring your email
marketing is subtle and will not be viewed as spam is to provide
something of quality to the recipients. This may include
insightful lessons, interesting quizzes or other useful facts
which members of the target audience are likely to find useful.

When email recipients realize an email they received is offering
them something worthwhile such as knowledge or information about
a particular niche subject they are much more likely to spend
some time reviewing the email because they will not consider the
email to be spam. In addition to using the creation of this copy
to convince recipients that the email isn’t spam, the business
owners can also take advantage of this copy by providing subtle
advertising. This may include product references in the lessons
or links to your website throughout the email.

Avoiding language which makes outrageous claims can also help to
keep advertising quite subtle. Using superlatives and describing
the greatness of specific products is likely to be viewed as
blatant advertising. When this happens, it isn’t likely that
website owners will believe there is validity in anything
contained within the email because they will believe the entire
email is simply one big advertisement for your products or
services.

Another way to keep advertising subtle when running an email
marketing campaign is to only send your email to those who are
likely to be extremely interested in your products and services.
This is important because when email recipients receive an email
which doesn’t reflect their interests at all, they are not
likely to take the email serious and may view the email as a
blatant advertisement.

However, when the email is only sent to those who share a common
interest the email seems more personalized. In this case the
email recipients are not likely to view every product reference
as a blatant advertisement because they understand there is
sometimes a need to mention products or services.

Finally email marketing remains subtle when the content of the
email is written as though it isn’t coming directly from the
business owner. The copy may speak about the products and
services as though they are being offered by a third party. This
makes the advertising seem subtler because it doesn’t appear to
come directly from the business owner.

Finally, business owners can help to ensure their email
marketing efforts are not viewed as blatant advertisements by
keeping reference to your own website to an absolute minimum.
Most Internet users often view links from one website to another
strictly as an advertisement.

For this reason, it might be worthwhile for business owners who
are marketing an email campaign to keep links to a minimum and
to carefully weave these links into even the most quite benign
copy. The links should be provided as though they were only
included to provide you with an opportunity to learn more about
the products and not as a way to encourage you to purchase these
products.

It might be worthwhile to consider hiring a writer with this
type of experience to ensure the copy conveys the desired
message and has the desired effect on the email recipients.

I hope this brief course has whet your appetite to learn more about email marketing.

Be sure to check out our free report into 21 Email Marketing Hacks.

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