Email Profits Basics: Lesson 11

Email Profits Basics: Lesson 11

In the last lesson we talked about talk more about evaluating
your email campaigns. In this lesson we are going to go over
some costly email marketing mistakes you should avoid.

Many business owners who opt to try email marketing make the
mistake of believing any type of email marketing is beneficial.
This is simply not true; there are a number of mistakes business
owners can make when they organize an email marketing campaign.
Examples of these types of mistakes may include allowing
promotional materials to be tagged as spam, not following up
with promotional emails, not being prepared for an influx of
customers after an email marketing effort and not marketing
specifically to the target audience.

We will begin our discussion on email marketing mistakes with
spam. Spam is a problem which is reaching endemic proportions.
Each day Internet users are bombarded with spam from around the
world. This may include a host of unsolicited emails which are
promoting products or services the recipients may or may not be
interested in purchasing. Another critical mistake in email
marketing is to send emails that are likely to be construed to
be spam.

This may result in the email never reaching the recipient or
being deleted without being read, by the recipient. Avoiding the
potential of falling into the spam category isn’t very
difficult. It basically involves ensuring your promotional
emails contain more useful information than blatant advertising.
This will make it more likely for your emails to be taken
seriously.

Another mistake that is often made is failure to follow up on
promotional emails. Sending out emails to interested parties can
be very beneficial but it’s even more beneficial to contact the
recipients by other methods such as mail or telephone to answer
any questions they may have and offer any additional information
they may require. This type of follow up can be much more
effective than simply sending an email and not knowing if it
gets opened or read.

Business owners may also run into the mistake of not preparing
themselves for an influx of customers after an email marketing
effort. The express purpose of email marketing is to generate
increased interest in your products or services. Therefore, it’s
critical for to anticipate an increase in business and be
prepared to accommodate this increased demand for products and
services.

This is important because potential customers who have to wait
for products or services may seek out your competitors who are
better prepared to provide them with products or services
immediately.

Finally, another critical mistake made by is to not tailor an
email marketing campaign to their specific target audience. This
can be a problem because it may result in the email campaign
being less effective. Many people make this mistake because they
fall into the trap of believing that it’s more important to
reach a large audience than it’s to reach a target audience.

You may blindly send your email marketing materials to millions
of recipients and only generate a few leads. However, you could
send the same email marketing materials to a smaller group of
only a thousand recipients who all have an interest in your
products and services and will likely generate more leads from
this smaller email distribution list.

It isn’t only important to send your message to members of your
target audience but to also tailor your message to suit this
audience. Creating an email message which will appeal to a
variety of individuals isn’t as important as creating a message
which will appeal to members of your target audience.

You will need an autoresponder system to market with email I
recommend either Aweber or Getresponse for sending your email.

Make sure you look for your next lesson soon. We will be talking
about the benefits of using subtle email marketing techniques
you can use to get better results.

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