Search Engine Marketing Company

What to Look for in a Search Engine Marketing Company

A Search Engine Marketing company or SEM company is one that can help you promote your website by increasing their popularity with the search engines. In order to do well in your business nowadays, you need to have an online presence–and not just any online presence. You must have a strong online presence. The reality is that most consumers are searching online for the products and services that our businesses offer. They are not looking in newspapers, or in the yellow pages, or at the advertisements on the street. They are looking online. And if you want to survive, you need to come up when they search for the products or services that you sell.

A Search Engine Marketing company can help you with this. Search Engine Marketing (SEM) is what we use to get customers to our site when they do a search in their search engine (like Google, Yahoo, or Bing). It is what will get your site to come up instead of your competitors’ sites, for example. In general, it involves using both paid search engine listings and submitting your website to the various search engines and directories. The main goal of SEM is to increase your reputation and brand awareness. This not only increases the amount of visitors to your site, but also the likelihood that the visitors will buy from you.

Those who work with you in SEM will first tell you that there are really no free links. One of the main activities of SEM is building one-way backlinks to your site as this is a powerful way to get your site ranked will with the search engines. While there are ways to get one-way backlinks for free, these do take precious time. And time is money. How much time you spend on your link building should vary according to the profits you will make when you achieve top rankings in the search engines. So ask yourself if your time invested is worth the amount of sales you will generate when you get to the top of the search results. You also want to take other aspects into consideration, such as the demand for the product you are offering your competition — that is a big one. You’ll have a hard time competing as a newcomer if your competitors are spending thousands of dollars each month in link building.

An SEM Search Engine Marketing company can help free up your time and catch you up to the big guys in your market. Or, if you don’t have big spenders on link-building as competitors, then you’ll have more of a chance to shoot up in search engine rankings and sales. Take the time to analyze what you want out of an sEM company and how much you have to spend. Be realistic about your goals and the resources that you have available to you, and make sure you pick a company that allows you to be involved in the sEM process.

Sales And Marketing Articles – Right Time – Right Message

When it comes to making the most of your online sales and marketing articles it’s really a matter of getting the right message in front of the right people. Sounds simple, doesn’t it, And while it’s not that hard, it will take some trial and error. Don’t expect to hit it out of the park your first try. You might, but it will be almost guaranteed to be a fluke and probably won’t be repeated.

Instead view your marketing as a work in progress. You will want to test various keywords and articles to see which ones perform the best for you. You should be willing to invest several weeks, or months, to find just the right ‘formula’. Once you’ve got it dialed in that’s when the magic happens. Once you know that you’ve got a winning article all you have to do is rewrite it, keeping the focus and the keywords the same but changing it just enough to make it unique, and re-submit it.

Do this with several sets of keywords and you’re going to get all the traffic you will need. And, that traffic will be highly targeted and totally free!

Another thing to remember is that there are hundreds, perhaps thousands, of online article directories that will accept your well written, unique article and publish it. You don’t have to worry about being rejected, you’re not submitting a novel. As long as you follow their terms of service and abide by their rules your article will be published.

There are two schools of thought as to how many articles you should submit. Some say submit as many articles to as many directories as is humanly possible, while others say it’s about quality over quantity. In other words, several well written, keyword optimized articles will give you all the traffic you need so you don’t have to submit hundreds of articles.

Personally, I think an approach that lands somewhere in the middle of these two extremes is best. Submit a lot of articles, about 50, using several keywords spread out over the articles. Submit them to several online article directories.

Another thing to keep in mind to increase the effectiveness of your articles is that they must be on topic. If you’re selling product or services in the dog grooming niche you wouldn’t write an article about bird watching, would you, Believe it or not that is exactly the type of mistake many people make. Keep your articles tightly focused on your niche market and their needs

When you write your resource or authors box make it something compelling. Don’t just say, ‘click here for more information”. Yawn. Instead be intriguing and tease your readers. Pique their curiosity or offer them something free if they click through to your site.

To get the most out of your sales and marketing articles just use common sense. Provide your readers with a well written, informative, keyword optimized article and a strong call to action in your resources box and this is an extremely cost effective method of getting hordes of hungry visitors to your website.

Opt In Emails Will Save Your Butt

One of the many advantages to using the internet to grow your business is the high level of automation available. No where is this automation more evident than with the use of emails to contact a large list of customers. In order to keep the email process clear of any accusations of spam you will need to use opt in emails.

When someone agrees to receive emails from you they are ‘opting in’ to your list or newsletter, that way they can’t accuse you of spamming them by sending them unsolicited emails. When they visit your website they will be encouraged to sign up to your list. In order to get them to sign up you can offer them something of value such as a free report, or a multi part mini-course. Whatever your incentive is you have to make sure it’s a good one or your visitors won’t sign up.

Once you’ve got your visitors contact information it’s vitally important for you to carefully follow through. Make sure they receive whatever you promised them and continue to provide them with quality information when you send out your follow up emails.

You can send out follow up emails as often as you like, but remember, that every time they receive an email from you there is a link at the bottom that says ‘un-subscribe’. If your emails are nothing but an obnoxious sales pitch a lot of the people on your list will be hitting the un-subscribe button and you don’t want that. So be careful that you continue to offer them something that they can benefit from and not just a sales pitch.

Of course, the whole point of gathering your website visitors name is to hopefully turn them into a buying customer. It’s estimated that up to 98% of the people who visit your website won’t make a purchase on their first visit… and they won’t ever come back. That’s why using an opt in email list is essential. To monetize your list you have two basic options: you can send out a sales message say for every 5 or so informative emails, or you can add a brief sales message as a post script to each email you send out.

Either of these methods can help you turn your email list into a virtual money machine, if you use them properly. If you use the 1 in 5 method you will be able to include a longer message, and of course, you can combine both methods.

Remember that the people on your list probably get a lot of emails every single day and you want to set yourself apart, you want to show them that the information in your emails will help them and that it’s worth their effort to open and read your emails. If you can accomplish that your emails will be the ones that get opened on a regular basis.

To build trust and rapport with your website visitors use an automated auto responder system and opt in emails. The more of your business that can be automated the more time you’ll have to do other tasks that need to be accomplished, like spend time at the beach!

Online Marketing Articles – 5 Article Tips

One of the great advantages of doing business online is the multitude of cheap, or free, advertising options. One of the absolute most effective (and most cost effective) is online marketing articles. Using articles to drive traffic to your website is very effective for a lot of reasons.

here are the reasons that article marketing is such a great tool in your online tool box;

1. It’s easy and free. Unlike other forms of online advertising that take a lot of time to learn or you need to test over and over again, article marketing is very simple right out of the gates. And even if you do need to refine your skills a little bit when you first start out, it won’t cost you a dime. You can submit as many articles as you want for free. The tools you need to do your keyword research are free. It’s a totally free method so you won’t be ig if you do make a mistake.

2. You can establish instant credibility. Anyone reading your informative article will view you as an authority and will be more likely to trust you. If you make a recommendation for a product or service they’ll be much more likely to take your recommendation and make a purchase.

3. A well written article that targets the right keyword, can stay in circulation for months or even years. SO basically, you do it once (if you do it right) you can get traffic for a long time to come.

4. If you hate the idea of writing you can hire someone to do it for you. You can hire a writer for as little as $5 to $10 dollars per 500 word article.

5. There are many software products and companies that will help you write and distribute your articles for you. This amount of automation can help you get a lot of articles out in a short amount of time. That amount of automation will allow you more time to take care of the other aspects of your business.

These are just a few of the reasons why you should use article marketing to help build your online business. IT just makes good sense. You will need to make sure to carefully choose the keywords that you use in your articles. You don’t want to just use the keyword that gets the highest search, though it may be tempting, but if you do there will simply be too much competition.

Instead, make sure you pick a keyword phrase that will get good monthly searches but not have too much competition. Generally, you’ll want long tail keywords, keyword phrases that are two or more words in length. These long tail keywords will still do well for you but they won’t have nearly as much competition.

there are many great aways of using the internet to drive traffic to your business, whether your business is online or off. One of the best forms is online marketing article Articles, if done right, are extremely effective and the best par tis that they are free to use. There is very little learning curve involved so you can be up and running in no time at all.

Now You Too Can Be Adwords Experts

They may not be famous but there are many Adwords experts making a great deal of money from Google pay-per-click. This form of marketing represents the principle source of income for many an internet marketer, whether they are an expert or not. If you are considering internet marketing for your own business or someone else’s, there is some basic information that you need to know.

It’s non uncommon for new online marketers to fail in their first attempt or attempts to profit from pay-per-click advertising. This is basically because they haven’t done enough research, read any books, or taken any courses on how to do this form of advertising in the most effective way. Setting up a successful campaign takes some learning and quite a bit of time in the beginning. But once you have an optimized campaign, you can step away from it for longer periods of time and let it work for you without you constantly checking it.

Adwords experts will tell you that when you are first setting up your campaign, don’t worry too much about all the details. Worry about getting registered and started first. You can then always come back and change anything necessary. Start out with a very small campaign (just a few Adwords at first) until you learn how to do it right. It doesn’t make any sense to go and do many ads if you aren’t sure exactly what you are doing yet.

In order to be successful with Google Adwords and pay-per-click in general, you must make sure that you understand how important keywords are to your campaigns. You should spend the appropriate amount of time on finding and using the right, targeted and relevant keywords to whatever it is you are promoting. Luckily, it’s very easy to find this information and you can use free tools to do your research. But it does take time to do the research and then create your ads around what you have discovered. Generally when you are just starting out and don’t have much of a budget, you should choose uncompetitive keywords. These are the ones that people do type in but not so often and the reason that you are better off using them is because they cost less. Will it take longer to get clicks, Yes. But if you have little money to spend, you do not want to waste it competing for the competitive keywords that cost too much. Start out small and as you begin making money with your uncompetitive keyword campaigns, you can then invest that into more competitive PPC marketing.

Adwords experts will also tell you that it is crucial to track and split test your ads so that you know what is working and what is not. Don’t go by your instincts of feelings. Let the statistics tell you which ads are performing well. You will need to constantly tweak your ads to get the best possible clicks and conversions. Invest some time and money into an instructional guide or course before you let PPC get the best of you.

Network Marketing Video – Stay In Contact With Your Downlink

One of the biggest problems with building a big downline in a network marketing company is training. Some companies still tell you to make a list of 100 people in your ‘warm’ market. They tell you to include your butcher, baker and candlestick maker. But that’s ineffective at best and a complete waste of time at worst. Instead embrace all the internet has to offer and use network marketing video to find and teach prospects about what your company has to offer.

If your network marketing company has a website that you can use as a recruiting tool than you can make videos to drive traffic to that site. A good site will also have an auto-responder built in. This way you can capture the names and email addresses of those people coming to your site. When they opt in they are giving you permission to send emails to them, so no spam complaints. It’s all very legal and very profitable.

You can then follow up with them and you’ll have a much better chance of illustrating just what your company has to offer, why they should join and what you can do to help them succeed.

Once they’ve signed up to your downline you can use videos to teach them the necessary skills to succeed. You will cut your attrition rate down considerably if you can get your downline making money fast. It doesn’t have to be a lot of money but it needs to be enough so that they believe that it will work for them. Teaching them how to make money using video is a great new tool available to you, use it.

Don’t get too hung up on the idea of making videos. You don’t have to be the next Spielberg to make video marketing work for you. As long as your videos are clear, easy to understand and follow you will get good results.

As a matter of fact, when making your videos stay away from tying to get too fancy or flashy. That can just be confusing and become a turn off. Just use graphics to illustrate what you are talking about on the video.

Make sure that when you talk you talk slowly and clearly. Don’t stammer and stutter, another turn off. Write out an outline before you start so you are sure to cover all the major points and don’t forget anything.

Overcoming the main obstacle of building a big downline in any network marketing business means finding a way to teach your downline how to succeed. Making an informative video is a great way to do that. Make the video once and you can be teaching them with little to no additional effort.

Network marketing is a great idea. You can get rich by leveraging the work of an entire downline. The problem is that you have to build that downline. Fortunately advances online have made that easier too. By using network marketing video to recruit and train your downline you are automating much of the process so you can be off doing something else while your recruits are learning how to succeed too.

Mass Email Marketing – Tips On The Right Way

Using the internet as a way to help you build your business, whether it’s an online or offline business, is an extremely cost effective technique. When it comes to mass email marketing you can literally reach hundreds of thousands of potential customers all with the click of a button and with very little overhead (just the price of your internet connection and website hosting costs).

The low cost of this type of advertisement had a downside, companies started sending out millions of messages to unsuspecting email recipients who then started complaining about spam – unsolicited bulk commercial emails.

The rocketing number of spam emails that were being sent out created a back lash from the public which eventually led to new laws to prevent the abuse of the email message system, the CAN SPAM laws. These laws basically state that you can’t send out a lot of emails to random email addresses.

In order to be in compliance with the law, and not be accused of spamming, there are a few things you need to do:

1. Your email message must have an accurate ‘from’ heading where you put in your name or the name of your company.

2. The subject line on your email must be accurate and relate to the actual content of your email.

3. As the sender you must provide an actual physical address for you or your company.

4. Make sure to clearly label your email if it contains adult content.

5. You cannot have a false header on your email.

6. You must provide a clear, and free, link for the recipient to ‘un-scubscribe’ and if they click on that link they should immediately be removed from your email list and you should never send them another email.

7. Having an ‘opt-in’ list is probably your very best defense against being accused of spam. This method will encourage your website visitor to sign up to receive your emails. They are giving you permission to send them emails. In order to get them to sign up to your list you can offer them an incentive such as a free report or a multi part mini-course that they will receive over a period of a week or so. Whatever you offer them to get them to sign up, make sure it has real value to your subscriber. Take a little time and develop a report that has some real value and substance to it.

These are the basics of the law. I’m not an expert or a lawyer so make sure you take a little time and learn all the ins and outs of the CAN SPAM law so that you can make sure your company is in compliance. Don’t let the new laws scare you off from using mass email marketing since it can be a very effective marketing tool for your business.

If you take the time to find out what all the regulations are and then you follow them, you will be in compliance and you will be able to add a lot of customers to your business which will eventually lead to a lot more sales, and that’s what we all want.

Marketing Your Video – 5 Minutes Of Quality

When it comes to that all important website traffic, it’s important to use whatever tools you can online, and it gets easier all the time. With more and more tools available, and some of the older tools simply aren’t working as well, you can get more qualified traffic for less money. Using videos to drive traffic is definitely a growing trend, but to get the most out of the process you may need help marketing your video.

Of course, pretty much everyone has heard of YouTube and this is a great place to start. You can even get your own YouTube channel and have others follow you. This is a great way to establish yourself as a leader and someone that other’s would benefit from following.

Of course YouTube isn’t the only show in town, there are hundreds of online video directories where you can upload your videos. To make sure that your videos will actually accomplish for you what you want them to, make sure you take the time to make a quality video. Don’t try and throw something together in a few minutes.

A quality video doesn’t have to be professionally done. As a matter of fact a more personal approach usually works best. Having said that though, there are some things your video must have.

For one thing, it has to have decent video. If people can’t see what you’re doing or the video keeps breaking up, they’ll stop watching and any advantage you may have had will be gone.

Secondly, the audio must be clear. Again, if the viewer can’t hear or understand what is being said they will just click away. It’s not just about the quality of the microphone either, it’s also about what you’re saying and how you’re saying it. Are you stuttering and stammering throughout the whole video,

If so that’s a real turnoff. It’s much better to redo sections of the video instead of sounding nervous or like you don’t know what you’re talking about. After all, the whole point here is to personalize the experience for the viewer and let them get to know you, if they don’t like you it’s not going to do much good, is it,

Don’t make your video too long. Most online videos should be only an introduction and that means just a few minutes long. Usually around 5 minutes maximum is good. This isn’t the place to teach them all your knowledge, in most cases they’ll have to pay for that. This is the place you want to prove to them that you can help them. How, Simple, help them. Give them a short solution to some problem they are facing.

OK, so the video is decent quality: the audio, video and narration are clear, easy to follow and on target. Now what,

Well, now you need to use keywords to optimize your search engine rankings for your video. When you submit your video to video directories you will need to fill out a short from. That form will consist of title, description and tags. This is where you’ll put the keywords that you’ve gathered for this niche. That way your video will get a top ranking for one or more of those keywords which means people will be able to find it when they do a search which is what marketing your video is all about.

Making The Most Of Adsense Google Ads

Can you really make money with Adsense Google ads, The answer is a definite “yes”. Many successful marketers attribute at least part of their success to this program. But their are a lot of people who don’t make money with Adsense as well. Why is that, One reason is that it is almost too easy to get started and have it up and running on your blog or website. That coupled with the fact that it’s absolutely free means that anyone and everyone can try it. This is both good and bad. Many of these people say that they are making no money or the amount they make is so little that it isn’t even worth it to use it. But their are a some very small tricks that you can apply when using Adsense Google ads that can make a significant, long-term difference. Here are just a few of them.

Remember that the size of your ads matter. Many new users go for a big banners at the top of bottom of your site. But you’ll see your conversions go up if you avoid that typical practice. The reason is because web users subconsciously expect ads to appear in certain formats and in certain places. If you can surprise these users by placing your ads in the unusual ways, you will be more likely to catch their attention and their clicks.

Match the color of your Adsense ads with the color of your website. Matching the color and borders in an inviting way will increase clicks. Or you can actually purposefully make your ads contrast to the rest of the site, making them even more noticeable. Either way, it is recommended that you keep the links for your ads in blue since that is the color that links are usually expected to be.

Also keep in mind that people are not actually going out looking for these ads. So bombarding them with ads will only annoy them. And it will be especially bothersome if your ads have little to do with the content of your site. Use your own judgment when deciding whether you have too many ads and if they complement your page or not. Don’t just throw in any ad that has little to do with what your website is all about. Make sure that you put in enough keyword research time and

Another little secret is that you don’t have to place your ads only on your blogs or websites. You can also use services that do the placement for you such as Hub Pages, Squidoo, Ezine articles, and more. These platforms place your Adsense Google ads for you and you still earn the profits. What could be easier, Following a few simple rules can really make a difference in how well you do with this program.

Make Money On Craigslist

If you’re looking into how to make money on Craigslist, you are in a good spot because the possibilities with this site are numerous. Craigslist has made buying, selling and trading in your local community extremely simple. On Craigslist, you can do anything from finding a job to picking up gadget that someone is giving away and you can also use Craigslist as a means to make some money if you do it right.

If you want to profit from selling things on Craigslist, you first need to make sure that you are posting your items in the right category. Because articles that are listed on Craigslist are also searched by search engines, this is extremely important. It insures you will be getting the most qualified buyers to whatever it is you want them to see.

If you’ve done any sort of advertising at all, you know that the headline is what can make you or break you. You need to keep that same concept in mind in order to make money on Craigslist. If you don’t capture your audience’s attention, they will not even look at what you have to offer. Your ad should be compelling but not hypey. Tune into what your target market is looking for and give them a part of it in the headline. An attractive price will also get the right amount of attention.

Images and pictures will definitely enhance your ads visibility. Include enough pictures to make the ad appealing but not too many so as to clutter it.

Finally, when you do generate interest on Craigslist, make sure that you get back to the potential buyers right away. If you don’t, they will just move on to something else or just decide that they don’t want what you have to offer.

Do not publish duplicate advertisements as Craigslist monitors will crack down on this quite quickly. You may receive a warning at first but it won’t take much to get you banned from the site.

In terms of reselling products, make sure you keep up on what is offered by others. You can do this with a program called AdNotifier which is completely free to download. It notifies you every time a new ad is posted in your category.

When you are looking for items to resell, try to find the free ones first. It’s surprising how many people are just giving away articles that others would gladly pay for. If you can’t get them for free, make sure that you pay a price that will allow you to resell the item at a profit. Otherwise, you will end up with a lot of inventory that you don’t need and you can’t sell. It’s a bit of a learning curve to get this right but you can get the hang of it pretty quickly if you stick within one category and follow the trends.

Hopefully these few simple tips can help you make money on Craigslist within a short period of time.