Video Marketing Concepts – Basics Work Every Time

When it comes to learning the basic video marketing concepts they are pretty much the same as all marketing concepts. You want to answer the number 1 question your prospect has: what’s in it for me, Once you can show them that your product or service will make their life better and easier in some way they will be much more likely to reach for their credit card.

It’s always important to answer that question for your prospect. You want to explain to them just what your product or service does, but more importantly, you want to use emotional terms to illustrate how that will benefit them.

For example, if you sell a course about weight loss, it’s not enough to say that your product will teach them the right way to exercise. You also have to show them, on an emotional level, how that will benefit them.

Use emotional words to let them know that your program can help them get the same, or better, results in less time. That leaves them more time to flaunt their hot new body. With less time spent working out, it’ll be easier to find the time to work out, etc.

These are basic marketing principles, but when it comes to videos there are some added things you need to keep in mind:

1. You don’t need to make a master piece of film making, just make sure that the images are clear and that you speak in a slow, easy to understand pace. Don’t stumble and stammer all over your words. If you make a mistake go back and do it again. It might be a pain but your visitors won’t listen to a gibberish mess so if you don’t do it right, you might as well not waste your time at all.

2. Keep the visuals easy to see and simple. They want to get to the point as soon as possible.

3. Keep the videos short, usually between 3 – 5 minutes. Any longer than that and your visitors will lose interest. This rule isn’t as important once they’ve signed up to your list and you’re offering them some sort of training videos these can be a little longer, though not by too much.

4. Don’t let your thoughts wander. Keep on track. If you meander all over the place in your video they will get disgusted and leave. It shows them that you don’t respect their time is valuable. It might help to make a general overview or script before you start. Don’t stick to a script so much that you sound unnatural but enough that you cover the main points quickly and clearly.

Implementing these video marketing concepts (as well as the concepts that aren’t directly related to video) and you will greatly improve your online marketing effectiveness. Remember, marketing is a process, you’ll need to take time to find what works and what doesn’t. This process can be frustrating, but it’s necessary. Once you’ve got it all dialed in you can pretty much make as much money as you want.

Video Email Marketing – Short And To The Point

Hey, everyone who is trying to make money online knows the saying, “the money is in the list”. To get the most out of your email marketing you should start using video email marketing. You can use videos to drive traffic to your site or offer and you can also include great, helpful videos in your email messages.

An interesting well made video will grab the viewers attention. When you get them to your website you can have another video that encourages them to sign up to your email list. A great incentive to get them to sign up is by offering them something of value, say a short course on something related to your niche.

Once they sign up you can then send them email messages, complete with videos, that will teach them a skill, or teach them how to expand on an existing skill. Doing that will really create a high perceived value.

Here are a couple tips to help you get the most out of all your video marketing efforts:

1. Grab their attention fast. People online tend to have short attention spans. Have an interesting headline, something that is controversial, or intriguing and will make them want to know the answer.

2. The next step is to answer the age old question of potential customers: what’s in it for me, Telling them how great your product or service is won’t get you too far. You need to spell out what your product or service will do for them. How can they benefit and why should they buy it,

3. The next thing you have to do is let them know why they should trust you or care what you have to say. What ‘credentials’ do you have,

4. Another thing you have to do, and it may sound mean, is to find your prospects pain and rub salt in it. I know that sounds horrible, but you have to remind them of what they need and why they need it, and it needs to hit them on an emotional level, and then you can provide them with the relief to that pain.

If you are selling a dog training guide, for example, you could remind them of the times they are missing out on spending with their dog because their dog isn’t trained. Remind them of all the missed walks on the beach or at the park simply because they can’t trust their dog to behave.

Once you’ve done that and gotten them to that emotional place, offer them a solution. Tell them that your dog training videos will cure that and they will be able to take their well behaved dog with them anywhere.

See how you ‘play on their emotions’, You remind them of their pain, using emotional words and thoughts, then you offer them a solution.

Creating a compelling video email marketing series is as easy as following the directions above. Using these tactics will help you get the most out of all the emails you send. You will have fewer ‘unsubscribes’ and you will make more sales as your list grows.

Using Internet Marketing To Build Your Company

If you happen to be a small business owner that wants to expand your company, then you should seriously consider internet marketing. Now, this may sound obvious to anybody that is in a tech-related field, but it’s not so obvious to others. Regardless, internet marketing is a great way to build just about any business.

When you think about it, every business has something in common, and that is selling to customers. Of course, there are many variations on this, and what’s being sold could be a physical product, a service, or a virtual product such as a web application. The definition of what a customer is can vary as well. Either way, when you boil it down all businesses are basically the same.

No matter what type of company you have, internet marketing helps in two main ways: getting new customers, and keeping customers. While there is no hard data, it’s safe to say that the majority of businesses focus on getting new customers. And far too many of them don’t do it very well. The idea that you can open a business and customers will start pouring in is an idea that will set you up for failure.

If you’ve been in business for any amount of time, then you know that customers do not magically appear just because you have decided to start a business. This applies to both brick and mortar businesses and online businesses. To be blunt, customers don’t care about you or your business. All they care about is what you can do for them.

There may have been a time when just having a website was enough to attract the attention of would-be customers, but those days are long gone. Internet marketing may include having a website, but having a website is not all there is to internet marketing.

Internet marketing is just like it sounds: using the internet to market your business. There are many facets to online marketing, but the all revolve around getting and keeping more customers for your business.

The first thing you need to do is get people to your website (or whatever online presence you have). This is known as traffic. Some of the ways you can get traffic is by running a pay-per-click campaign, through high placement in the search engines for keywords related to your business, writing articles that point back to your site, or paying for advertising on another company’s website.

Once you have people at your site, you need to connect with them in a way they respond to. You need to make them feel that doing business with you is a better option than not doing business with you. Now, that doesn’t mean you have to write a pushy sales letter for them to read; though you may want to, depending on your business. You can do things in a low-key way, or be very blunt; whatever works best for your business.

The above things cover getting new customers, but that’s only half the battle. Customer retention is also an important aspect of running a successful business. An easy way to do this online is by capturing their name and e-mail address. That way you can market to them again and again. The best part is that they don’t even have to be customers to sign up. See, they may not be willing to buy right now, but they may be willing to buy later. And you won’t have to spend as much on traffic if you have a list of people that are ready to receive your message.

Those are the basics of internet marketing. The world is more competitive than ever, and that’s not likely to change any time soon. Business owners who harness the marketing power of the internet are more likely to succeed than those who don’t.

Tips Search Engine Optimization

Tips for Search Engine Optimization

Tips for Search Engine Optimization are widely sought after as this is a crucial aspect to generating traffic and income from your website. SEO experts will focus on different tips that have helped themselves or their clients to be profitable. Here are some that they all agree on.

1. Don’t put any time or effort into a website without first taking a look at your search engine optimization strategy. Your efforts will be wasted if you do so.

2. On the other hand, you can do all of the SEO that you want but if it is not based in good content, then this is also a waste of time. Make sure that the content you are offering on your website is original, valuable and problem-solving. This will bring in the best kind of links — the organic ones. People will link to you naturally because you have something of value that they want to provide to your readers. Updating your content will increase your rankings. Try to add fresh, useful content to your pages on a regular basis. The search engines favor this. The “look and feel” of your website is also important, but not as important as the content. However, photos, graphs, pictures, or images and an easy-to-navigate site will help you in terms of sEO.

3. Make sure that you include an original title tag on every page of your site, and make sure that it includes your keyword. Many people make the mistake of putting the name of their company in these titles but in general your company name will not get too many searches while your keywords will.

4. Don’t forget internal linking. When you use anchor text within your site, make sure that the linked text is a keyword or keyword phrase, and not something like “click here”.

5. This is one of the more overlooked tips for search engine optimization. Most people think of link-building in terms of quantity. But the reality is that the quality of the incoming links are much important than the quantity. One simple link from a high-quality site can offer you much greater results than lots of poor quality links, which can actually hurt your ranking.

6. Broaden your way of communicating to include video, powerpoints, podcasts, news, press releases, social content and so forth. The more different ways you can communicate what you have to offer, the better you will look in the eyes of the search engine. If you were to choose just one other form of communication, let it be video. Video is extremely hot and growing in popularity every day.

7. Make it easy for your visitors to increase your site’s ranking. Add what can be termed “viral components” to your web site or blog such as bookmarking, reviews, ratings, visitor comments, and sharing tools.

8. And the last of these tips for search engine optimization, do not underestimate or discount the power of social marketing. This is a great contributor to SEO.

The Safelist And The Safelist Submitter

If you are involved in internet marketing, chances are good that you’re using or have at some point used safelists to promote your business. Here’s just a brief description of how safelists work in case you haven’t heard of them. And then we’ll move on to the safelist submitter.

First of all, you can sign up for free. When you do so, you’ll need two gmail addresses. Most safelists will only accept gmail addresses because of the bulk amounts of email you’ll be getting in your inboxes. Whatever you do, do not use your primary email address when you sign up. You’ll understand why as I explain further.

Many safelists allow you to sign up for free and give you credits right from the get-go. These credits equal out to the amount of the safelist’s members that you can send a promotional email to. You will send out this email with a link to whatever site you want to promote and members will click on that site in order to receive credits. The hope is that as they are clicking on your site, they will also be interested in what you have to offer. In order to gain more credits, you also will have to open all the emails sent out to you from the safelist and click on the members sites. You can continue to earn credits by clicking or you can upgrade your account which gives you credits even if you don’t click.

So, that’s the gist of how a safelist works. There are hundreds of safelists on the internet and the more that you can promote to, the more leads/sales you will generate. That’s where the safelist submitter comes in. This type of software allows you to sumit your ad to many of the safelists all at once.

It seems that submitters do come and go pretty frequently and their legitimacy is questioned often on the net. However, this one has stood the test of time and does continue to get good reviews from real people. It’s called The Safelist Boys.

The Safelist Boys are a couple of Internet marketers that have done very well for themselves in the Safelist marketing industry. They operate a couple safelists and few other safelist related sites. Their angle was to try differentiate themselves by making their safelist poster which they call Safelist Boys AutoMailer more advanced and more user friendly than the other safelist submitters. This is one of the cheaper submitters at only $4.99 per month.

But there is more to it than just the number of mails sent by a submitter. You should also make sure that you increase the number of emails actually delivered. A lot of emails will end up in Junk-Mail folders and will never be read. If you check your email for words and phrases that could trigger the SPAM filters, you can dramatically increase the number of emails which are seen and read by people.

If you haven’t tried safelists yet in your marketing efforts, start with those and then consider a safelist submitter later on in the game.

The Google Rank Check

It’s important to regularly perform a Google rank check so that you can evaluate how well your site is doing in terms of search engine results. When you’re just starting out with a new online presence, you’re only worried about setting up a website and other online real estate. But in order to get traffic to all of your web content, it helps to have a high Google rank. Checking your rank is extremely easy. Just download the free Google toolbar and the results will appear at the bottom right of whatever website you are looking at. Here are some tips to help you raise your score.

Use other search engines–not just the Google rank check. There are many places that you can check your rank besides Google. It’s also important to note that if you have visited your site many times (which you have), then your rank might appear higher on your computer while it will not appear that way on other computers.

Next, while it’s important to check regularly, don’t get addicted and check continuously, or even every day. Spend time doing other improvements to your site in order to improve its ranking, not constantly checking what the score is. The most you should be checking is once every two weeks. Try to pick the same day so that you can evaluate your performance a consistent time period. It’s hard to see what’s happening if you check too frequently.

Remember not to get worried or frustrated if your site drops down in the rankings. This is another reason not to check your score continuously. Your site’s rank will fluctuate constantly in relation to what is going on with your industry, competition, etc. That’s completely normal and doesn’t necessarily mean that you made a mistake with something. Keep focusing on your rank-raising activities like link-building and keyword optimization. Concentrate on this and you will see that your site will gain.

Obtaining incoming links can raise your site rank very quickly. There are several ways to go about this: submitting your site to directories, requesting links from other sites, bookmarking, article marketing, and more. This should be an ongoing activity that you perform regularly.

And keyword optimization is also important. All this means is that you need to use the words in your website that people are searching for online. It’s easy to find out this information as well on any of the free tools offered by search engines like Google, yahoo and MSN. Just type in a word that is relevant to your business and whatever tool you are using will give you a list of related keywords that people are typing in when they do a search. The tool will also tell you how often these keywords are typed in.

Using these strategies along with your Google rank check and watch your rank soar.

The Bare Basics Of Squeeze Pages

Squeeze pages are basically one-page websites that offer you something in exchange for filling in your contact details. The page will also contain (at the very bottom) the business privacy standards and possibly other information like contact details. The squeeze page is designed so that the visitor will be compelled to take a very specific action. So, to be effective it should have a catchy headline, a story or some content that immediately catches the interest of the reader, examples of how the product or service is helping others, testimonials, and the bonuses the reader will get it he or she takes the action you desire. There is no navigating on the squeeze page. Your visitor will just follow it through and take action, or will decide to leave the site.

At this point, some squeeze pages will have a pop-up window incorporated to invite you back to the page by promising you a discount, an extra bonus, or some other benefit that the visitor will have a hard time passing up.

There is a lot of information about the best way to create a squeeze page or to have someone do it for you. Many internet marketers leave this work to established designers who understand exactly what kind of pages convert visitors into leads and/or sales. Others prefer to do it themselves. In either case, there are certain elements that are crucial to having a good squeeze page.

The headline, of course, is the most important factor. It’s been said that you have eight seconds at the most to capture your visitor’s attention. If your headline doesn’t do that, then the rest of the content on the page is pretty much useless. Keep in mind that the headline does not have to be “hypey”, but it does need to be compelling. Also, you don’t want to put the features of the product or service you are offering in the headline. Rather, you want to tell the visitor why he must have whatever it is you are offering, so speak in terms of benefits to him or her. Most squeeze page headlines are in red, and they can then be followed by a smaller sub-heading.

The rest of the squeeze page is about further convincing your visitor that what you are offering is not to be passed up. By the end of the squeeze page, he or she should feel he or she is going to be getting a tremendous deal just by giving you his or her contact information. Customer testimonials are necessary, as well as other examples. You also want to make sure that the visitor knows that there are limited items of whatever you are offering on your squeeze pages, or that the price will be going up soon, or both. If you don’t give them a deadline, they will often just think that they will come back to it later, and then they never do.

Succeeding With A Home Business Computer Opportunity

The home business computer opportunity is becoming more and more prominent throughout the world. Being able to incorporate online marketing as a way to earn more income, or even substitute your current income, is not only possible, but becoming more and more of a reality for many individuals.

The type of life is appealing. No more waking up early in the morning and fighting traffic to get to work where you make an hourly wage or monthly set salary. A great deal of past-employees have now realized that they can control their time and income more effectively by working for themselves from home. And there are thousands, if not millions, who dream of working from home.

Unfortunately, everyone cannot be successful in a home business computer opportunity. And do not believe for a minute that running your own business from home is easy. It still takes commitment, dedication, hard work and time. But the good news is that you can get so much help (and much of it for free) on the internet itself. If you are serious about being able to make money from the comfort of your own home, then you will be able to do it. It’s just a matter of when.

The best home business help programs have a well-documented training and support system as well as a network of passionate marketers for support who sincerely want others to succeed. If you are just starting out, you also need some personal one-on-one help and attention. Your mentor will most likely be someone who has already made all the mistakes and suffered the consequences in order to be able to tell you what to avoid. With an experienced coach or mentor, you have a much bigger chance of success. Many people start a home business without having any real purpose or goal in mind. You need goals, strategies and plans. And a proven system will help you to create your plans and stick to them.

You will put in a lot of time and effort in the beginning. But, if everything works as it should, you will end up with a business that runs almost on its own, with little input from you as the owner. Again, a support system can really help you to get to this point.

Keep in mind that the world we currently live in offers incredible opportunities for individuals–opportunities that were non-existent up until not too long ago. There are infinite ways to make money from home. You may even develop a completely new way to do it. If so, others will surely want to join your bandwagon!

There are so many ways to profit from a home business computer opportunity today. Modern technology has insured that. If you have a positive don’t-give-up-mindset, take the time to build your skills and have the possibility to work alongside a proven mentor, you are well on your way.

Squeeze Page Tutorials Cant Teach You Everything

Squeeze page tutorials are a great way to get started with building your own squeeze page and to understand the basics of how squeeze pages, otherwise known as landing pages, or lead capture pages, work. The goal of any squeeze page is to get the contact information of a visitor. So, it’s important to understand and implement an effective structure to your page.

You can find free text squeeze page tutorials on various sites like BuildThatList.com, TamingTheBeast.com and hundreds of others. BlinkWeb.com offers video tutorials after you sign up for free. But most of these training tools are focused on the structure of your squeeze pages and they don’t go into the whole concept and details that make certain pages perform better than others. If you analyze the information enough, you can even come across some advanced techniques that will improve your results. However, there are some crucial things that you cannot learn in these tutorial and I will list them here.

First of all, your squeeze page can be the most professional, high-quality site on the internet, but it doesn’t matter if you aren’t getting any targeted traffic to it. Before you set your squeeze page up to start building a high-quality list, make sure that you look at how you are getting traffic. Your squeeze page must fit the audience that you are targeting, and therefore the traffic methods that you are using. This is where having multiple squeeze pages comes into play. You can have a basic model that is then further customized for the various niches and/or keywords that you are targeting.

Next, even if you do start pulling in contacts from your squeeze page, you will then have to know how to follow up with them. Having a list of contacts will do you no good if you don’t build a mutually respectful relationship with them. Even the best of squeeze pages will only create sign-ups, not relationships, and not sales. Don’t even start to build a squeeze page until you are clear on how you are going to follow up with the list you start to build. And make sure that you are sending your list valuable content and useful information, not just spam that they can add to the tens of other spam messages that they receive on a regular basis.

By all means, take advantage of squeeze page tutorials. Soak up the information and create yourself a winning page. But remember that, while building a list is key, it is only a small part of the whole picture. If you don’t have anything to back your squeeze page up with, you are only wasting your time and that of your potential customers. Take the time to figure out the whole game plan before you start, and you will save yourself quite a bit of time and frustration in the long-run.

Squeeze Page Templates Save Time

Even if you are an experienced internet marketer, you can use squeeze page templates to help you create your page. Squeeze pages are one of the many tools that you can use to build your list of customers and potential customers, and they are often considered one of the most important elements in the strategy of online marketing. The goal of the squeeze page is to get your visitors to fill in their contact information. And, in order to do this, you must offer them something that makes it worth their while to do so.

You can find many types of squeeze page templates online, for free or at a small cost. You will see that all of them contain the following five components:

The Headline

Many will argue that this is the most important part of the squeeze page. Without a good headline, you really won’t get readers to continue on to the other content, so make sure you put some time into this. The headline should grab your visitor’s attention and tell him or her that you have the solution to whatever problem he or she is facing.

Bullet Points

Bullet point will list all of the specific benefits and features alluded to in your heading. This is where you will point out details of whatever it is you are offering your visitor. Keep it simple and focus more on benefits than on features. So, for example, a feature would be “fast software” and a benefit would be “saves you tons of time”.

Testimonials

Do you need testimonials on your squeeze page, Not necessarily. But one or two, especially if you are just starting out, is not a bad idea. Try to use testimonials that represent the target market you are going after.

Offer

This is whatever it is you are going to give your visitor in exchange for his or her contact details. This must be free to them, but it must not be “cheap”. In other words, you want to make sure that your visitor knows that this product is worth something, but you are making an exception and offering it to them for free here on this page. You can take it a step further and put a time limit on your offer, saying that it is free for now but the price will be raised later on.

Opt-in form

The whole point of the squeeze page is to get information from your visitors so an opt-in form is absolutely necessary. And you will want your form to appear on the right hand side of the page.

Setting up your own squeeze pages is not particularly difficult, and using squeeze page templates can help you do it more quickly and efficiently. Some will even allow you to customize certain elements so that your squeeze pages stand out from the crowd.