Monthly Archive June 30, 2017

Want To Market Your Business Try Social Media Marketing

June 30, 2017 Comments Off on Want To Market Your Business Try Social Media Marketing By Admin

Incorporating social media marketing strategies can quickly increase the success of your business. Social media provides you with the tools to not only communicate with a wide audience quickly, but also to interact with that audience. Use the tips in this article to develop the best social media marketing campaign for your business.

Get to know your customers and cultivate relationships that will generate into sales. When you communicate with your customers and ask them to come into your business and meet you, you get to know them on a personal level as well as a social media level. It can be a valuable way to receive input on how your business is doing and how to keep your customers happy.

Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. Add a LinkedIn ‘share’ button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites.

To create social media content that really markets you covertly, come up with lists. Compose a list of the top fifty weird but true facts about your product, widget or niche. Top number lists seem a little boring to some, but they do tend to get quietly passed around the internet, providing a wonderful opportunity for your brand to get exposure.

When considering a company blog, don’t forget to invite in a guest blogger from time to time. A guest blogger can add new interest to your site and really pick up the conversation. They can help you re-engage an audience if your blog has slowed or stalled, and they might bring in a new customer or two as well.

To help get your customers interested in your products, you should run promotions through social media marketing. Running promotions through this sort of marketing will keep your customers constantly informed of your products and also, keep your business on their minds. Social media promotions are a great way to spread the word about your business.

Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.

Applying social media marketing strategies will boost the success of your business. Take advantage of the many social media tools available to spread awareness of your business, and interact with your customers. Incorporate the tips in this article into your overall marketing strategy, and realize the rewards of social media marketing.

Turn Video Marketing Into Your Next Success Story

June 29, 2017 Comments Off on Turn Video Marketing Into Your Next Success Story By Admin

Lots of individuals and businesses have achieved impressive results by using video marketing of one form or another. The thing they all have in common is detailed knowledge of what works and what does not. Keep reading below for some great tips that are sure to help as you begin exploring this exciting strategy for business growth.

To help people notice your videos you should develop a title that is eye catching and mind bending. Use a play on words or a rhyme to help people remember the name of your video. You should also use your primary keyword and if possible at least one or two associated keywords.

To get the best results from your video marketing clips, stay positive. You can appeal more strongly to customers by highlighting the strength of your products and services. Don’t spend the entire clip bashing your competitors. Promoting positive ideas and messages shows respect, integrity and optimism. These things are essential to creating loyal customers.

Avoid letting your video turn into a commercial. People see commercials all day long on TV and are sick of them, by the time they get to your video. If you plan to sell a product, do it in a fun way which seems more like a personal video than a sales pitch.

You should keep track of which videos get the most view. Watch your most popular videos again and ask yourself why more people shared it; perhaps the topic you picked is popular or your shared the video more efficiently. Try recreating these same conditions for your next videos, and you will soon have some viral videos.

Do you offer a variety of services in your business? If so, consider using video marketing to explain the common services in your business. Make a short video showing each type of service you do and how a customer can determine the level of service they need. This will inform your customer and likely increase sales. So, show with video all the things that make your services a cut above the rest.

When you are using video marketing to promote your product or business it is important to have a good title. The title will help to drive traffic to your site from search engine results. Keep it relevant to what exactly you are promoting to ensure you drive the right kind of traffic to your site.

Develop a YouTube channel to help your video marketing campaign be successful. This channel should have a description with common keywords associated with your company. Always include your web address at the beginning of each video description and close each video with a call to action such as visiting your website for more information.

Be confident during your video. Your customers are going to see you as an ambassador for the product which means you should exhibit full confidence in its capabilities and value. Practice your presentation a few times to make sure you are building the right experience and interest for your potential customers.

Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.

Many entrepreneurs of all stripes swear by the effectiveness of video marketing. The important thing to remember, however, is that sufficient time must be spent learning the tricks of the trade before launching this type of campaign. Hopefully the guidance found above has given you just the sort of start you need to achieve the results you desire.

Viral Marketing Trumps Email Deliverability

June 26, 2017 Comments Off on Viral Marketing Trumps Email Deliverability By Admin

The internet has turned another corner in the last few years. This should come as no surprise. The one constant about the internet is change. But the changes that have become a reality in the last few years have made fundamental changes to how we view the internet, how we use it and what we expect when we go on a web site and interact with the web site owners any more.

From wiki control over web sites to YouTube to social networks, the emphasis of the internet has shifted from the operators of web sites to the users. And with this change the way those of us involved in using the internet for marketing have begun to change the way we do business as well.

The model for internet marketing that predates the shift to the WEB 2.0 methodology was heavily dependent on email as the primary line of communication with the customer. Next to online sales, email was the way customers sent in inquiries and the way customer support was handled. And other than online advertising, email was the most sophisticated method for internet marketing we had at our disposal.

Over time, however, the use of email for marketing began to see abuses in the form of spam. More and more the need to protect customers from spam communications has so dominated the world of email marketing that has become a cost burden for online merchants and customers alike and it has slowed or stopped email deliverability to the point that it is uncertain on any given business day whether you can depend on email to keep your business running or not.

As a result, a discipline and a methodology for circumventing email delivery interference points such as spam filters has imposed yet another new area of online knowledge that takes time away from running your business so you can focus on working with ISPs and learning the methods of spam control so you can carefully construct your emails so at least they will get to your customers. But the methods you have to use to jump through hoops to get your marketing emails to customers have come to dominate email marketing so heavily that the message and the communication has almost taken a back seat to just getting the email delivered.

It is interesting that the big changes in how the internet operates in some ways are going to retire this cumbersome email system before we come up with a solution to the email delivery problem. There are some very sophisticated internet marketing techniques that are showing themselves to be highly effective that never depend on email at all. And as modern internet merchants turn to these methods, the problem of email delivery may never be solved as much as it is ignored and allowed to die out on its own.

Viral marketing is one way modern internet marketers are recruiting new customers and getting the word out about products and services by tapping the power of video and the instinct internet denizens have for downloading free stuff. Viral marketing is a method where the merchant creates a download that is desirable. A funny video, a musical performance or an ebook make great viral marketing tools. But along with the free “toy”, the download carries the marketing message of the merchant and is downloaded into the internet network of users quickly and with no cost to the merchant or the user.

The viral part occurs naturally as users upload the video or link to it on other web sites or share it with each other on blogs or through email. The marketing message spreads from customer to customer, like a virus spreads the flu and as it spreads, it directs new customers back to the merchant web site to become active customers.

This is a powerful marketing technique that depends on nothing more than human nature for success. And unlike the cumbersome email system, viral marketing has its own way of avoiding “spam”, it is fast and it is cost free. But above all the one trait that makes viral marketing trump email marketing as the means to success for the future of internet marking is a simple principle that always attracts business people. It works.

Top Video Marketing Techniques You Should Master

June 25, 2017 Comments Off on Top Video Marketing Techniques You Should Master By Admin

Video marketing is a business strategy of which many people have failed to take full advantage. By spending a bit of time to gain a thorough understanding of the subject, it is possible to get truly impressive results. The advice and tips that follow are a great place to begin your studies and get your plan off the ground.

Consider creating a series of videos instead of several single videos. This will cause your target audience to look forward to future videos. This strategy works especially well for educational and tutorial type videos. By starting a video series, you are increasing the likelihood of repeat visitors to your site.

Video tutorials are a great way for you to get in touch with a much wider audience. When people do not know how to do something, they have the tendency to look online for advice. Having videos that will teach what they want to know will make you an expert in their eyes.

Educational videos are a great way to get your audience interested in your business. If your products can be used for a certain hobby or activity, create some video tutorials. Use your products in your tutorials and give enough details so your viewers can easily reproduce what you are doing.

Make sure that any video content you post online is optimized for search engines. Remember that search engine spiders cannot watch video content, so make sure that you have fitting titles, tags and descriptions. Fill them in the appropriate fields. You would be shocked to see how many video posters do not even bother doing this.

You should create a video to document your typical day at work to give your customers an idea of how products are created and shipped. Introduce your colleagues, show your workspace and follow the different steps you go through to complete an order. The goal of this short documentary is to convince viewers that you are a trustworthy professional.

Google search stories are an excellent way to keep yourself off the camera while still creating video marketing which is effective. You search for your sites and show the world where they can be found, who is referencing them and what they contain, allowing people to find out what you’re about.

Don’t forget about the search engines. You need to optimize your videos so that people can actually find them. Otherwise, it doesn’t matter how good your videos may be because no one will know about them. Add keywords into the title of your videos, and send a video sitemap to make it easier for the search engines to locate you.

Use These Tips For Simpler Social Media Marketing

June 22, 2017 Comments Off on Use These Tips For Simpler Social Media Marketing By Admin

Social media is the wave of the future. It is how more and more people are communicating with each other. If you have a business, regardless of if it is a physical location or web based, you need a presence on these outlets. This article will show you how to do it successfully.

If you are considering using a consultant to assist you with your social media marketing campaign, make sure they use the sites they would recommend. If they truly believe and know how to utilize Facebook, Twitter, and others, they should have a page of their own. Do the research to verify this to be sure they are a company you want to use.

Find bloggers within your niche, and leave comments on their blogs. The great thing about comments is that you can usually leave a link with the comment, giving readers of that blog a way to find your site or blog. While sticking with blogs with bigger followings is more likely to generate more traffic for you, visitors from smaller blogs can add up as well.

When using social media marketing, you cannot limit yourself to one area of the internet. Since there are many different social media sites in existence, there are many opportunities to reach potential customers. Join every social media option available and take full use of the resources they offer to get the best results.

Add a link to your Facebook page or a ‘like’ button with a Facebook feed on your blog or website. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your visitors to ‘like’ your page and subscribe to your posts without having to look you up on Facebook.

When you begin a social media marketing campaign leave room for trial and error. Depending on you target audience, some things that are effective for other businesses may not work for you. Watch for what is and is not working and make changes as necessary. This will show your customers that you are connected with their needs as well.

Being successful in the world of social media has a lot to do with how you portray yourself. The ideas presented here are all an attempt to make your business as attractive as it can be to the millions of people out there on these sites daily. Use the ideas here to get started today.

Need Some Video Marketing Tips Try These Out

June 21, 2017 Comments Off on Need Some Video Marketing Tips Try These Out By Admin

It’s not simple to get your company into profits you can enjoy, but that doesn’t mean you can’t do it. Just use marketing in your favor and keep your campaigns innovative. One great way to do this is through the use of video marketing, and this article should guide you through the steps you need to take.

Try outlining the path of your video. Great videos make it clear early on what will be discussed during the video. Just diving in your content will not help the viewers understand the benefits of watching it. Start with an outline like you would an essay to explain to viewers early on what to expect during the rest of the video.

To add another dimension into your video marketing campaign include your company’s logo. This can easily be accomplished by inserting a clip art image of your company’s logo directly into your video. The most common placement for the image is either at the bottom of the screen or in the upper corner of the video.

Be honest. When you are on video, remember that you are showing people who you are and what your business is about. Try your best to come across as sincere and authentic. You can make or break a sale with how your personality seems on video, so make sure that you are honest and forthcoming.

The best way to make a video work is to make it funny. Obviously, you cannot use potty or offensive humor for fear of wrecking your reputation or offending your viewer. Stick to light, topical humor which fits in with your brand and allows customers to have a personal relationship with you.

Don’t forget to link back to your website in your video’s description if it is posted on Facebook, YouTube or another third party website. There is no point in trying to market your brand if you don’t plan to bring those customers in to your site once they’re done viewing!

While uploading to YouTube, use the “Unlisted” setting until you have the video set up correctly. This gives you time to review the video and have others check it out as “Private” makes it more difficult for you to have friends and family view it before it becomes publicly available.

When using video marketing keep in mind that content is the key. Using content that is untrue or meant to mislead your viewers can be damaging to your business. Always make sure that your videos are accurate and informational. Providing a good source of information will keep people coming back.

Humor is a great way to interact with your customers. People will be more likely to share a video if they think it will make their friends laugh. Keep in mind that conveying a professional image is one of your priorities too; if you cannot be funny without compromising this image, avoid humor.

Visit trade shows and interview experts in your niche. People like to hear from experts. It helps build trust in the niche and products. Trade shows give you a great chance to meet others, get great video content and create relationships that result in link backs from the expert’s site to yours.

Using the right keywords is important when marketing your video. Keywords will help people to find you through search engines. Try to use phrases along with single words. For instance, if your video is about cookies you can use the phrase “baking chocolate-chip cookies.” This will allow you to be found much easier.

Now that you know what to do to get your video marketing campaign off the ground, all you have to do is get to work! Use what you now know to turn your campaign into a great success. Be strong and persevere and you should find the success you’ve wished for rapidly.

Sales Funnel Basics: Lesson 5

June 19, 2017 Comments Off on Sales Funnel Basics: Lesson 5 By Admin

We have come to the final lesson in the Sales Funnel Basics Crash Course. I sure hope you have enjoyed your lessons and learned a lot about setting up your own profitable cash funnels. In this last lesson we are going to talk about one of the most important parts of a good funnel system and that is getting traffic.

 

It’s important to realize that there is no free traffic. You’re either paying for traffic with your time or with your money. And the sooner you can pay for it with your money, the better, because then you can begin growing your business at a much faster pace.

 

Regardless of whether you’re paying by time or by money, there are smart ways and not so smart ways of getting traffic. Initially, it can be very frustrating to try to create traffic streams yourself. For example, starting a blog and trying to get people to the blog so you can get them to your squeeze page is hard work and takes time. It’s worth the investment, but realize it probably won’t pay off for six months or more.

That’s why when you’re first starting out, you want to find traffic streams that are already in place and tap into those.

 

If you’re buying traffic, spend the money it takes to get good traffic. Cheap traffic is no bargain when it doesn’t convert. Typically, the less you pay for traffic, the lower the quality, but there can be exceptions. Facebook, for example, can be a source of very reasonably priced traffic that converts really well.

 

For free traffic, Social Media is your #1 venue. Post often and everywhere. Post great content and be helpful. Find fan pages and become a member, then send that traffic to your opt-in page.

 

If you can, partner up with other people who have lists and work out deals. Offer to pay them to put a banner on their site or to recommend you to their readers. Guest blog, and at the end of your posts offer readers you free gift.

 

Do ad swaps with other list owners and website owners. Offer to pay a flat rate to large list owners if they’ll offer your free gift to their subscribers. This works especially well in any niche other than the IM niche, since large list owners in other niches aren’t approached with these kinds of offers all that often.

 

The scope of traffic possibilities is much larger than we have room to cover here, so do some research and find the 2-4 methods that resonate with you and your offer.

 

And keep in mind, once you have your funnel set up, you can devote nearly all of your time to getting traffic because everything else runs on automatic. This means once you can afford to BUY your traffic, this will become practically a hands off business, and you can invest your time setting up a second and a third funnel, and so forth.

 

– Emailing Your List

 

You will of course be programming all of your emails into an autoresponder so that the entire process is totally hands off for you. Once a person joins your list, they begin receiving the emails in your autoresponder at the intervals you’ve set up.

 

In your first email be sure to include the free gift. You might also write a short note thanking them for subscribing. Don’t make it too formal – let some of your personality start to shine through right from the beginning.

 

Ask questions – “What do you need help with?” “What’s your view on ___” Write emails like you’re writing to a friend; short, sweet, personable, to the point, etc.

 

When you send a promotional email, send a second email the next day asking if they got the email. This is an effective way to double the response on your initial email without promoting twice.

 

When you promote a product, promote it multiple days because this shows that you really believe in the product and aren’t just trying to make a fast cash. Plus, promoting the same product multiple days wears down the sales resistance of your subscribers. Those who are sitting on the fence are much more likely to jump off the fence when they’re reminded multiple times to do so. And if you’re offering a special, limited time discount, it’s even more effective.

 

Send strictly content emails before a promotion. For example, if you know you’re going to sell a program in 3 days that solves a specific problem, talk about the problem beforehand. This gets them thinking they want a solution. Then in the next day or two when you offer it to them they will all warmed up and ready to buy.

 

Do your best not barrage your list with constant offers. Give them good content, too. Sometimes providing good content is as easy as recommending a video that fits right in with your topic. It’s not hard. The secret is to find out what works, put that in your autoresponder and let the system do the work for you.

 

As we close this final lesson I would like to thank you again for joining me for this short course. I sincerely hope that you have learned a lot about how to set up your own profitable cash funnels and even though your lessons have come to an end you can still

feel free to contact me if you have any questions. I’ll be glad to help!

Suggestions To Take Your Social Media Marketing To Another Level

June 18, 2017 Comments Off on Suggestions To Take Your Social Media Marketing To Another Level By Admin

Using social media marketing tools can be a great way to promote your business. You don’t want to waste valuable time trying to figure out the social media sites though, or trying to market your product effectively. In this article, we will discuss some tried and true time saving tips for social media marketing.

Plan out how much you want social media marketing to help your business, then track all your progress after you have implemented it into your strategies. When you do this, then you have an idea of how much your business is benefitting from social media marketing, and you can adjust your strategies along the way.

One of the advantages of social media marketing is that it allows others to advertise your products and services for you. To take full advantage of this, incorporate one-click links on your product and service web pages that enable visitors to like it on Facebook or tweet it on Twitter. It has been proven that recommendations made by friends are far more likely to convince potential customers to make purchases than most marketing tactics employed by businesses.

Interact with others as you do in real life. Remember, it is “social” media. Don’t just post one-sided status updates about you and your business. Read others’ posts. Ask questions. Have conversations. Your contacts and friends will be more likely to trust (and buy!) from someone who they interact with, instead of someone who posts impersonal snippets all the time.

If you are using WordPress for your site, be sure to put a Retweet button that is at the top of your posts for your readers to use. This will make it easy for them to pass on your information to others. WordPress has plugins for this, so it will be simple for you to do with huge benefits in the long run.

Provide unique content by setting your landing page up as a reveal tab in Facebook. You can include content that is a special video your followers may find interesting, or you can do something like provide a special coupon or voucher that is redeemable on your website. Unique and engaging content keeps followers interested in what you post, and it keeps them coming back to both your Facebook page and your website.

In this article, we have discussed the importance of time management when marketing within the world of social media. We have also provided some beneficial time saving tips. Use these tips effectively to ensure that you are spending the proper amount of time marketing your business on the social media sites.

Looking For Video Marketing Help Try These Tips On For Size

June 17, 2017 Comments Off on Looking For Video Marketing Help Try These Tips On For Size By Admin

Video marketing is one of the best techniques you can use to improve your business. It is a huge mistake not to utilize this highly effective marketing method. This article contains several great video marketing tips. By studying them carefully and applying them to your business, you are sure to enjoy tremendous success.

Utilize captions and annotations within your videos. They have to be used properly though. Poor captions and annotations can distract the viewer from your content, so breaks in the video are excellent areas to use them. Occasionally using an annotation while you are speaking in a video is acceptable, as long as it does not distract the viewer from what you are saying.

Video is a great medium for conveying ideas. This works in business by showing customers what makes your business special. A short video describing your products or highlighting your experience will go a long way to making that sale. Remember to be clear and make any ideas your convey simple to understand so that your video marketing campaign will be a total success.

Make thought-provoking videos. No matter what your video is about, try to have your viewers communicate with you about the content. This can easily be done by having comments enabled on your videos. You could try asking for their feedback about something you talked about, or you could end your videos with questions that you’d like them to answer about related topics.

Do not assume that you must hire a professional video crew or rent professional equipment. If you have written your own content, have a quiet room and a webcam or digital camera capable of recording video, you can do it yourself! Make a few trial runs and upload them to YouTube but only for private viewership. This will let you see how to get it right without anyone seeing your trial and errors.

After you have shot your video, include the URL at the end of your video. This will allow others to visit your website for more information about your products. This can easily be accomplished using standard video editing software. Most of these can be found online for free or a nominal cost.

If you are thinking about using video marketing for your business but do not feel that you have the skills to do it, hire someone. There are a lot of professionals who will produce videos for your company so that you do not have to. This might be a good solution if you do not feel like the camera is your friend.

Videos need to be personal to catch the viewer’s attention. Be fun, friendly, calm and confident and your watchers won’t change the channel, so to speak. The more open and honest you are, the better received you will be. Stick to topics you’re truly passionate about as that will come out in your demeanor.

Always watch your videos before you publish them. This may sound like a simple and obvious statement, but it is necessary. Watch your videos and make sure there are not any mistakes. Make sure you sound good and the quality is good. The videos are a reflection of your company, so if they look bad, so does your business.

As was talked about in the opening paragraph of this article, video marketing is a terrific, highly effective way to improve your business and boost profits. By taking advantage of the great information you’ve learned by reading this article, you can see higher profits than you ever imagined. Don’t wait any longer, start working on your video marketing strategy today!

Email Profits Basics: Lesson 12

June 15, 2017 Comments Off on Email Profits Basics: Lesson 12 By Admin

In the last lesson we talked about costly email marketing
mistakes you should avoid. In this lesson we are going to talk
about the benefits of using subtle email marketing techniques
you can use to get better results.

Everyday Internet users receive tons of emails telling them to
buy certain products or visit particular websites. While these
emails arrive in the inboxes of unsuspecting Internet users each
day, most of them pay very little attention to these emails.
That is because emails which are blatant advertisements are
often viewed as spam. Most

Consumers have very little tolerance for spam. Reactions to spam
tend to range from simply ignoring the emails and having the
email addresses blocked from sending future emails to reporting
the emails to their Internet service provider for further
investigation. We realize many Internet marketers have
difficulty keeping their email marketing subtle. Therefore, this
lesson will provide some useful information on how email
marketing can be kept subtle so it isn’t viewed as spam.

One of the most important criteria for ensuring your email
marketing is subtle and will not be viewed as spam is to provide
something of quality to the recipients. This may include
insightful lessons, interesting quizzes or other useful facts
which members of the target audience are likely to find useful.

When email recipients realize an email they received is offering
them something worthwhile such as knowledge or information about
a particular niche subject they are much more likely to spend
some time reviewing the email because they will not consider the
email to be spam. In addition to using the creation of this copy
to convince recipients that the email isn’t spam, the business
owners can also take advantage of this copy by providing subtle
advertising. This may include product references in the lessons
or links to your website throughout the email.

Avoiding language which makes outrageous claims can also help to
keep advertising quite subtle. Using superlatives and describing
the greatness of specific products is likely to be viewed as
blatant advertising. When this happens, it isn’t likely that
website owners will believe there is validity in anything
contained within the email because they will believe the entire
email is simply one big advertisement for your products or
services.

Another way to keep advertising subtle when running an email
marketing campaign is to only send your email to those who are
likely to be extremely interested in your products and services.
This is important because when email recipients receive an email
which doesn’t reflect their interests at all, they are not
likely to take the email serious and may view the email as a
blatant advertisement.

However, when the email is only sent to those who share a common
interest the email seems more personalized. In this case the
email recipients are not likely to view every product reference
as a blatant advertisement because they understand there is
sometimes a need to mention products or services.

Finally email marketing remains subtle when the content of the
email is written as though it isn’t coming directly from the
business owner. The copy may speak about the products and
services as though they are being offered by a third party. This
makes the advertising seem subtler because it doesn’t appear to
come directly from the business owner.

Finally, business owners can help to ensure their email
marketing efforts are not viewed as blatant advertisements by
keeping reference to your own website to an absolute minimum.
Most Internet users often view links from one website to another
strictly as an advertisement.

For this reason, it might be worthwhile for business owners who
are marketing an email campaign to keep links to a minimum and
to carefully weave these links into even the most quite benign
copy. The links should be provided as though they were only
included to provide you with an opportunity to learn more about
the products and not as a way to encourage you to purchase these
products.

It might be worthwhile to consider hiring a writer with this
type of experience to ensure the copy conveys the desired
message and has the desired effect on the email recipients.

I hope this brief course has whet your appetite to learn more about email marketing.

Be sure to check out our free report into 21 Email Marketing Hacks.