Your Link Popularity Campaign – Building Links The Right Way

Backlinks (otherwise referred to as “incoming links”) are links that originate from another website and link to your website. Obtaining backlinks is one of the most important steps you need to take in order to raise your search engine ranking. It’s also important to know that the quality (relevance and ranking) of the links that come to your will affect your score. A link popularity campaign is a way to attract more links to your website.

There are many ways to go about getting backlinks. One of them is by posting another website’s link on your website. Make sure that you are posting something that is truly relevant to your website content and preferably links back to a site that is highly ranked by the search engines. When you do this, the owner of the site you post will likely also place your site on his website. This is called “reciprocal linking” and, while it’s better than no linking at all, you don’t want to have only reciprocal links. First of all, they are not as effective as one-way links, and second of all, you are giving your website visitors the opportunity to click off of your site and on to something else.

In order to get one-way links, you can buy them from a link building service, ask for them from other webmasters, or create exceptional content that others will naturally want to link to in order to provide more value to their visitors. Exceptional content is the key to natural link building. However, you may need to use other methods to push your link popularity campaign alone a little bit.

It’s also very important to regularly monitor your website’s link popularity. This can be done quickly and easily with a number of free online tools. You always want to have an idea of where your website stands, what strategies are working for you and which one’s aren’t.

Finally, this may seem obvious but if you are committed to link building, you need to continuously put your web site link in front of people. This doesn’t mean that you need to be spammy or overly promotional. But find outlets where you can offer advice, provide solutions or bring up questions about the business that you are in. And include your link whenever you participate. This will create interest and links if you are participating in the right way.

Again, updated, top-quality content is the foundation to getting high-quality links to your website so that other webmasters will include your link in their recommendations to their visitors. It also helps to have numbered titles or sections on your website or blog like “5 Ways to Create a Link Popularity Campaign” or “21 Mistakes You Don’t Want To Make When Building Your Website”. These are just two examples but titles like this offer perfect linking solutions for other webmasters.

Your Definitive Guide To Adwords

The Definitive Guide to Adwords (over 200 pages) by Perry Marshall offers an approach to getting started on a profitable foot with Google pay-per-click (PPC), known as Google Adwords. To quote Perry himself, the guide shows you ‘how to Beat the learning curve and generate instant web traffic with the world’s fastest direct marketing machine’.

The book is broken up into several clear-cut sections. The first chapter explains step-by-step how to set up your first adwords campaign. Screenshots are included for each step so you can follow along and do exactly what is instructed. There is also a “Getting Started Ad Content Checklist” which summarized the chapter and can be useful. Other tools and services are also recommended in this chapter to help you optimize your campaign.

The next “Managing the Basics” chapter goes into detail about how to improve the efficiency of your Adwords campaigns. Once you get up and running, you next want to make sure you are getting the most for your money which is where so many first time users go wrong. This section shows you how to organise your ads, keywords etc, so that they will pull in more qualified leads/customers/buyers or whatever it is that you want. Google actually rewards you for creating relevant ads and they penalize you for creating ads that, according to them, are not relevant. In a nutshell, more relevant ads get better Click Through Rates (CTRs), cost less and come up higher in the search results. There are many examples that can help you out in this chapter as well.

The next Definitive Guide to Adwords chapter is called “Making Your Traffic Pay”. It goes over conversion techniques, tracking, split testing and other important issues. As you probably already are aware, traffic doesn’t do you any good unless you can convert it into customers. Here Perry also discusses the difference between the search traffic and the content traffic and when and if you should use both. As in the first chapters, there are also many examples to help guide you through.

“Tools, Tips & Tricks” discusses Google image ads, Google Adsense, and other lesser-known features of Google as well as other helpful tips to do with marketing your products and/or services.

In the “Your Questions Answered” chapter, frequently asked questions are addressed. Also, tips are given about how to deal with competitive (expensive) keywords.

“Improving Your World” is a more informational, rather than instructional, chapter. And the last chapter goes on to describe more tools and services that are offered by the author. And the epilogue teaches you how and why to build a list of customers and make “backend sales” which is very important as well.

The Definitive Guide to Adwords is especially praised for its specific, step-by-step instructions and examples. It is also considered very easy to follow along as it mixes up instruction with stories and examples to break up the content.

Your Basic Adsense Information

Are you looking for Adsense information, Google Adsense is an extremely popular program but it can also be confusing when you first start out. This article hopes to clear up some of the confusion.

What is Google Adsense,

It works like this. An advertiser can place an ad on your website or blog (with your consent) through Google. Then, when someone clicks on any of the ads that you are displaying, you get paid a portion of the revenue. Google ads come in various shapes and sizes. They can be in simple text, flashing, animated or picture adverts.

Signing up:

Singing up for Google Adsense is relatively easy. But a very common mistake that new AdSense users tend to make is that they do not confirm their accounts. If you want to get paid, you need to do this.

Once your website has been accepted by Google Adsense (the application process can take a couple of days to complete), you can create some ads for your site. The easiest way to do this is to walk step by step through the Adsense information contained on the “AdSense Setup” tab. You have several options to choose from and each are explained thoroughly. You can edit every component of the ads including, colors, layouts and even the types of ads you want to display.

Placing your ads on your site is a little more complicated but it only takes one time to really understand what you need to do. Also, certain platforms, like Blogger, Squidoo, HubPages and other web content sites, do this automatically for you based on the keywords that are targeted in your website. Remember to grant third party sites the right to host adverts for you. If you’re placing your ads on your sites manually, you just need to copy and HTML code that Google provides you with and paste it into your website where you want.

How much money you make with Google Adsense depends on many factors. The advertisers have made a bid for each time someone clicks on their ad. If you are featuring a high-bid ad, you will make more money when someone clicks on it. But if you aren’t getting any traffic to your site, you won’t get any clicks. So, keywords are also very important. Make sure that your site is targeting the right keywords and the ads that go along with these keywords. Then, when you do get traffic to your site, those visiting will find relevant content in the ads that are displayed and they will be more likely to click on them.

Google pays you either by check or by EFT (Electronic Funds Transfer) into your bank account. You are paid the month following the month that you made earnings.

Hopefully this basic Google Adsense information will get you started on the right foot.

The one thing we have to remember is the Internet is a forever changing world. Making money online with Internet marketing requires you to always keep up to date with everything in your niche market. Yes I did say everything, who said making money online was going to be easy. The topic for this article is AdSense information. Always keep up to date with changing technology and different techniques for using AdSense for your blog. It is your potential money.

What is AdSense, Google created a system for advertisers to place their ads online through Google AdWords. When an advertiser creates an ad for their products and services their promoting, Google then places the ad on websites that match the content of their ads. Google AdSense ads can be run through content, mobile, search, and feeds.

Here is an example of how AdSense works, If you create a blog on fitness and add Google AdSense to your blog, Google will run fitness ads on your website to match your fitness content. Anytime a visitor on your website clicks on the ad you will get a commission for it. Usually it’s only a few scents, however with allot of traffic coming to your blog and clicking on your ads than a few scents can add up very quickly.

Here are three Google AdSense plugins you can add to your WordPress blog right away and start making money.

* AdSense Deluxe – gives you advanced options for managing the automatic insertion of Google AdSense ads for your WordPress posts. AdSense deluxe allows you to Easily switch all AdSense ads to a new color scheme on your blog.
* AdSense Injection – will insert AdSense code randomly into a existing blog. AdSense injection takes a random paragraph break in your article and inserts AdSense code. AdSense injection will insert one per story, It also gives you a choice for how many you want to show on single post pages.
* AdSense Inline – inserts Google AdSense in blog posts.

There is no limit to how much money you can make online, only the limit you place on yourself.

Why You Might Need A Link Popularity Service

What is “link popularity”, This term really refers to the popularity of your website. And popularity is measured by how many other websites are linking to yours. Not only is this a measure of popularity, it is what the search engines use to rank your site. So, if you have high link popularity (you have many other high-quality websites linking to yours), you will come up first in the results if someone types in a term that is related to your website. A link popularity service is something you can use to obtain links as well as to monitor your site’s status in terms of backlinks (incoming links).

There are many such services and they vary in price (some are free) and the features that they offer. Most of them can generate inbound links for you through submitting your site to the best directories, RSS feeds, RSS submissions, Web 2.0 sites and video, participation in forums and on relevant blogs, submission of articles to article directories, and many other ways. This is the kind of work that you can also do yourself. But the advantage to using a link popularity service is that it actually does this work for you, saving tons of time. Link-building is very time consuming and can be rather tedious. So, many prefer to leave it to the experts so that they can go on with other aspects of their business.

Another important feature that these types of services offer is tracking and monitoring. No matter what business you happen to be involved in, you will have competition. Understanding who your competitors are and what link building strategies they use (or don’t use) can really help you in your own link popularity strategies.

Link-building or popularity services can offer you guidance and support in your own link building efforts. They can tell you how you need to proceed and where exactly you need to build your backlinks. This is how a link building service can provide support to you. A link building expert can help you learn everything and understand where you need to build links. You can then proceed on your own or allow the service to carry the action out for you. Those who work in the services keep updated on rules and strategies when it comes to building your links the right way. They can also keep track of your search engine position for your specific keywords and monitor growth so that you and they know what needs to be improved on and how you are comparing to the competition.

Rest assured that consumers are looking for what you offer. The question is, will they find you or will they find your competitor when they do a search online, The right link popularity service will help you be found the right way. Make sure you do your research and choose one that has a good reputation and ongoing support.

Why Use Video Squeeze Pages

Is it really worth it to switch from standard text squeeze pages to video squeeze pages, With consumers being bombarded more and more frequently with hype and blaring advertisements, internet marketers are very interested in doing whatever they can to get their target markets’ attention. A video squeeze page is one tool that can help do this.

According to recent studies, professionally created product descriptions on video are much more effective in attracting and keeping visitors than the standard text page. A video grabs visitors’ attention right from the moment that he or she accesses the page, and even if he is not actively reading the text. In addition, it is easier to understand concepts when someone is explaining something in a video or demonstrating it in a video tutorial.

The video can go beyond its use in the actual video squeeze pages. You can make your offer on the squeeze page within the video, and then offer a second informational video as a bonus. Or, you can show the first part of an informative video and then invite your visitors to fill in their contact information to get the rest of the story. Obviously, this will only work if the content in your video is compelling and/or useful enough for the viewer to want to continue.

A video conveys way more than just simple text. It gives the viewers a 3-dimensional idea, rather than just written words, and this instills trust. This also starts establishing a relationship right away, not after the person has filled in his or her contact details.

You’ll see that some internet marketers actually use several videos on their pages. One may be an introduction to the person who is offering the product or service. The second may be the product or service itself. And then these may be followed by one or more video testimonials. The possibilities with videos are endless.

Except for the video, the squeeze page will have the same elements as a standard text squeeze page: a compelling heading, bullet points, testimonial, an offer that hopefully your visitors can’t refuse, and, of course, the opt-in form that visitors will enter their contact details into.

Keep in mind that professional video creation requires skill, time, and experience. But you can hire someone who has all of these qualities to do your video squeeze pages for you if you are willing and able to invest in this. You can also try the many squeeze page templates that also offer video versions. While these are a good way to start, many would recommend that it is well worth it to put in the time and effort in a customized squeeze page right from the start. It will get better results and save you from having to re-do everything if you are not achieving your goals with standard templates that many beginning marketers use.

Why Do You Need A Squeeze Page

A squeeze page, also called a landing page, lead capture page or power page, has one goal–to capture the contact details of the visitor. The purpose of this is to create a contact list of customers and potential customers that you can begin to establish a relationship with, and hopefully maintain that relationship far into the future. How do you get someone to leave you with his or her contact details in a world full of email hpye and spam, You offer them something (free or charge) that they cannot pass up. In order to do this, you must be very in-tuned with your target market so that you can pinpoint their needs and make it very easy for them to turn over their email addresses to you.

While it is true that your goal is to make sales, obtaining the names of people who do not buy from you is also important. It has been estimated that the average consumer will look at an offer seven times before purchasing. But how can you remind them of your offer if you do not have a way to contact them, That is why squeeze pages are so important. But it is just the first step of the process. After someone fills out your landing page, you will first hand them what they wanted when they filled in their contact information. You can then direct them immediately over to the salespage of your product or service, or you can decide to just keep in contact with the contact by email. If you send out informative, useful information in your emails, someone is more likely to buy from you than if you just send out constant sales pitches.

Lead capture pages are essential steps in the overall strategy of any internet marketer. Some pay upwards of 25,000 dollars to have a landing page developed for them. And the average cost of a landing page is 5,000 dollars. If there is one thing that you can invest in when it comes to your online marketing efforts, it should very well be the landing page. An effective one will allow you to earn back your investment very quickly and move into the profiting zone.

A squeeze page will do exactly what you want it to do, which is act as the passageway to your business by giving your target audience what they want. Obviously, the better the product you offer, the better results you will get with follow-up and sales from the leads your page captures.

You will need to have an autoresponder so that you can insert a form into your lead capture page. There are many auto-responders to choose from with some of the most recognized being AWEber, GetResponse, and IContact. You can set your auto-responder to send an email to the visitor as soon as he or she completes the squeeze page form, and then to continue sending out emails that will help build your relationship with your list.

Where Do you Buy Internet Advertising

Internet advertising is a very broad term which encompasses hundreds of different methods, all designed to get you traffic and customers. There are many places that you can buy internet advertising: any of the search engines (with Pay Per Click – PPC – Advertising), on business websites that attract similar customers to your business, in E zines (online magazines), on paid classified advertising sites, and more.

Sometimes you don’t even need to buy internet advertising. You can do it for free on the social networking sites, forums that are relevant to your business or products/services or through article marketing.

But before you start advertising for free or otherwise, you need to first figure out who you are advertising to and what they are looking for. The more specific you can get about this, the more effective your advertising will be so you need to put in quite a bit of thought and research into this. Where can you find what people are looking for, One of the easiest ways is to do some keyword research. You can use many of the free keyword research tools to see exactly what people in your business area are typing into the search engines. You can then use these keywords in many of your online marketing and advertisements.

You can then go about designing your own internet advertising campaign or you can choose an agency or service to do one for you. Doing it on your own when first starting out may be long and tedious, but hiring someone to do the work for you can be expensive. If you decide to pay an agency, do some research on which one fits your needs best first. Also, it’s better if you can find someone who will actually explain their processes and methods to you–not a company that just takes care of it all for you. This is how you can start learning to make your ads more effective as well.

PPC ads are one form of paid online advertising and perhaps the most popular. These are the ads that you see on the right-hand side of your computer screen when you click a term in your search engine browser. The most popular search engines are Google, Yahoo and MSN, but there are hundreds more out there. With PPC advertising, you create an advertisement based on a keyword or keywords that people are searching for on the internet (after you’ve done your keyword research). You then pay the search engine each time someone clicks on your advertisement.

With E zine advertising, you choose an e zine that fits your target market and place ads within its newsletters. The prices of these ads depend on the size and quality of the e zine subscriber list.

Many business websites grant you the possibility to advertise on their sites as well. Again, prices here will vary.

When you buy internet advertising, you must also make sure that you are tracking which ads work and which ones don’t. This is the only way you can improve your traffic and conversions.