YouTube Ads

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    YouTube Ads Tips and Tricks

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    6 Easy Tips for More Profitable YouTube Advertising
    Despite rising competition from Facebook, YouTube is still the key destination for watching online videos. Whether you are looking for higher sales or lead generation, YouTube advertising has become an inevitable part of the marketing strategy of every marketer.
    Today, if your marketing strategy does not have a video component tied to it, your visibility and business growth potential is at stake. Below are six tips to help you make a wise investment for your YouTube Ad budget to gain attention from the people that matter the most, your prospects.
    1. Choose your YouTube Ad format wisely:
    YouTube offers several types of Ad formats to showcase brand offers in the best feasible way and obtain benefits through them. Every Ad on YouTube serves a specific purpose, for example, if you’re looking to raise brand awareness with an engaging video Ad, then it would make more sense to run a TrueView in-stream or discovery Ad.
    Experiment with different types of Ads and compare their performances. It would be worth investing in market research to understand the Ad format that will help you reach your business goals.
    2. Separate In-Stream and Discovery Ads into different campaigns:
    In-stream Ads and discovery Ads are different from each other and should be used distinctly just like search and Google display Ads.
    In-stream Ads play before, during, or after other videos. Discovery Ads appear next to related YouTube videos, as part of YouTube search results, or alongside other content across the Display Network.
    Because of these differences, you should have a different budget and strategy for both to drive more profit.
    3. Take advantage of YouTube targeting options:
    Just like Google and Facebook, you should pay close attention to audience consuming or viewing your content. YouTube allows great flexibility to take control over who sees your Ads. Starting with demographic targeting, you can then layer on affinity audience, custom affinity audiences, and in-market audiences.
    4. Set video remarketing pixels:
    According to Anja Chicken from Veeroll,
    “People that have already visited your website are simply much more interested in whatever you have to offer than people who’ve never heard of you.”
    Remarketing is by far the most effective and used targeting method. The important thing about remarketing is that it is relatively easy to set up, and once configured there isn’t much you need to do aside from tracking the effectiveness.
    5. Create high-quality compelling video content:
    The internet is loaded with a huge amount of video content and making yours stand out should be a priority. It’s important to focus on producing high-quality video content.
    Think of quality as something that does not feel like your typical advertisement, as in it’s not an annoyance or a disturbance.

    6. Add interactive elements to your Ads:
    You can give an attractive twist to your Ads by adding calls-to-action, cards to showcase products, or even auto-end screens encouraging the viewer to download your app.
    Whether your business model is B2B or B2C, you have some goal in mind that has led you to advertise, so why not capitalize on these features to drive action.
    Videos have become a critical piece of the marketing puzzle because of the amount of video content consumed by the audience. Creating an Ad is easy but driving results from it requires a little more effort. So, explore these actionable features to reach your video Ad goals faster.

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